Chandigarh Online MBA in Digital Marketing
Course Overview
At Chandigarh University India, the Online MBA in Digital Marketing is designed for ambitious professionals who want to drive digital change in today’s business world. This online degree programme combines essential management concepts with the latest in SEO, content marketing, analytics, CRM, and AI-driven martech—helping learners build both practical expertise and strategic vision for the digital-first era.
Accreditations
NAAC A
UGC-DEB Approved
UGC Approved
WES Recognized
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Gain hands-on experience with leading industry tools such as Google Ads, Meta Business Suite, HubSpot, Adobe, and SEMrush
- Opportunity to earn globally recognized certifications from Google, Meta, HubSpot, and Harvard Business Publishing
- Dual specialisation opportunity in complementary business areas
- 100% online learning format designed for working professionals
Course Benefits
Gain hands-on expertise in performance marketing, analytics, CRM, and automation tools.
Access industry software and earn certifications from Google, Meta, Adobe, and more
Study from anywhere, at your convenience, with recorded lectures and live webinars.
Chandigarh University India offers strong placement support, resume-building workshops, and interview preparation to fast-track your career growth
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 79,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,58,000
*Inclusive of all taxes
EMI starting at
INR 6,583 / Month
*Terms & Conditions apply
Eligibility
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Bachelor degree in any discipline from recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.
Course Syllabus
Semester 1
Management Principles and Practices
Marketing Management
Financial Reporting and Analysis
Business Economics
Organizational Behavior
Business Communication Skills
Semester 2
Human Resource Management
Operations and Supply Chain Management
Research Methodology
Consumer Psychology
Financial Management
Professional Ethics & Legal Aspects
Semester 3
Strategy, Business and Globalization
Digital Marketing
Decision Science
Digital Entrepreneurship
Social Media Marketing
Content Marketing
Search Engine Optimization
Semester 4
Project Management
Values and Ethics
Academic Research Writing
Affiliate Marketing and Google AdSense
Performance Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Chandigarh University
FAQs
Are live classes included in this MBA?
Yes, the Online MBA in Digital Marketing includes live webinars, interactive discussions, and access to recorded sessions—making the learning experience both flexible and engaging.
Does CourseConnect help with the admission process?
Absolutely. CourseConnect guides you through every step of the admission journey—from the initial inquiry to final enrolment—so you don’t have to worry about the process
Will I receive placement support?
Yes, CU offers resume-building sessions, mock interviews, LinkedIn profile optimization, and access to job opportunities
What kind of job roles can I expect?
You can pursue careers as a Digital Marketing Manager, SEO Specialist, Content Head, Social Media Strategist, or Martech Consultant.
What will I receive after course completion?
After completing the programme, you’ll earn a UGC-approved Online MBA degree from Chandigarh University India, along with optional certifications from Google, Meta, HubSpot, Adobe, and others
Are electives offered?
Yes, Semester 4 includes electives like Branding, Influencer Marketing, Digital Strategy, and AI-Powered Campaigns.
Do I need prior marketing knowledge?
No, the course is designed for both beginners and experienced professionals
Is this program valid for government jobs?
Yes, it is UGC-entitled and recognized by AICTE and valid for corporate and public sector roles.
Can I pursue this while working full-time?
Absolutely. The online format is tailored for professionals with flexible schedules.
Are scholarships or EMI options available?
Yes. Chandigarh University India provides early-bird scholarships as well as flexible EMI plans through partner banks and financial institutions.