Chandigarh Online MBA in Marketing Management
Course Overview
The Online MBA in Marketing Management from Chandigarh University helps you master marketing strategy, branding, digital advertising, sales, and consumer behaviour—skills needed to thrive in a fast-changing market. With labs, live case studies, and expert-led sessions, you’ll be prepared to lead marketing teams, grow brands, and design data-driven strategies across industries.
Accreditations
NAAC A
UGC-DEB Approved
UGC Approved
WES Recognized
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Comprehensive modules in brand management, digital marketing, sales strategy, and consumer psychology
- Hands-on marketing labs using tools like Google Ads, Facebook Business Suite, SEMrush, and HubSpot
- Learn through real industry case studies and hands-on marketing simulations, Alongside academics, CU Online also offers resume building https://courseconnect.in/resumebuilding workshops and mock interview practice to boost your placement readiness
- Accredited by UGC and AICTE and recognized by NAAC A+ for industry credibility
Course Benefits
Develop strengths across brand positioning, digital marketing, analytics, and sales execution.
Get experience with marketing automation tools, campaign dashboards, and SEO platforms.
Flexible Learning – Structured for working professionals, with live sessions, recorded modules, and timelines you can adjust to your work schedule.
Focused on current marketing trends including influencer marketing, marketing analytics, and AI-enhanced campaigns.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 79,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,58,000
*Inclusive of all taxes
EMI starting at
INR 6,583 / Month
*Terms & Conditions apply
Eligibility
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Bachelor degree in any discipline from recognized University/ Institution. Graduates of recognized professional programs like CA/ ICWA etc. are also eligible to apply.
Course Syllabus
Semester 1
Business, Society & Law
Financial Reporting & Analysis
Management Principles & Organisational Behaviour
Decision Science
Managerial Economics
Marketing Management
Semester 2
Consumer Psychology
Brand Management
Business Research Methodology
Financial Management
Operations & Supply Chain Management
Digital Marketing Lab
Semester 3
Strategy, Business and Globalization
Digital Marketing
Decision Science
Marketing Analytics
Advertising and Brand Management
Marketing of Services
Service Marketing and CRM
Semester 4
Project Management
Values and Ethics
Academic Research Writing
Integrated Marketing Communication
Industrial Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is this degree recognized by employers and regulators?
Yes. It’s a UGC-entitled, AICTE-approved MBA from Chandigarh University (NAAC A+), widely accepted by employers
Does it require prior marketing experience to apply?
No. It’s open to graduates from all fields, and covers marketing basics before moving into advanced modules.
Will I receive internship or placement support?
Yes, Semester 3 includes a marketing internship, and CU’s career team supports placements and interview prep.
What marketing roles can I target after graduation?
You can pursue roles such as Brand Manager, Digital Marketing Manager, Product Manager, or Marketing Insights Manager.
Are marketing labs and tools included in the course?
Definitely. Students use tools like Google Ads, SEMrush, social media dashboards, and CRM platforms.
Can I choose electives?
Yes. In Semester 4, electives include AI in Marketing, Influencer Marketing, and Affiliate Marketing.
How many subjects will I be studying?
The program covers approximately 26–28 subjects across all four semesters.
Is this suitable for working professionals?
Absolutely. The fully online format gives you flexibility with live and recorded sessions.
Are scholarships or EMI options available?
Yes, early-bird scholarships up to 25–30% and EMI/education loan options are provided.
What are the technical requirements?
You’ll need a laptop or desktop with internet access for live sessions, labs, and access to the LMS.