DPU Online MBA in Digital Marketing
Course Overview
If you’ve ever wondered how brands manage to show up first on Google or why some ads follow you across platforms, this program answers those questions while giving you hands-on skills. DY Patil’s Online MBA in Digital Marketing blends business basics with the latest in SEO, SEM, content marketing, social media, analytics, and e-commerce. Instead of just theory, you’ll practice real tools and campaigns, so by the time you finish, you can confidently run strategies that employers value. The DY Patil Online MBA certificate also adds credibility to your profile, standing out among other online MBA programs.
Accreditations
UGC-DEB Approved
AICTE Approved
NAAC A+
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- In-depth modules on SEO, SEM, content marketing, email campaigns, and social media strategy
- Hands-on practice with industry tools such as Google Ads, Facebook Ads, HubSpot, and SEMrush
- Modules on Web Analytics, A/B testing, influencer marketing, and marketing automation
- Case-study sessions based on actual campaigns from brands you know
- UGC-approved MBA that connects digital marketing expertise with solid business management skills
Course Benefits
Gain proficiency in the latest tools and strategies for effective digital campaigning.
Build and analyze live campaigns for Google, Facebook, and performance media.
Live or recorded sessions allow you to balance your current job with study.
Roles span across FMCG, e-commerce, agencies, fintech, and B2B companies.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 94,700 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,89,400
*Inclusive of all taxes
EMI starting at
INR 7,892 / Month
*Terms & Conditions apply
Eligibility
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Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.
Course Syllabus
Semester 1
Principles & Practices of Management
Organisational Behaviour
Management Accounting Managerial Economics
Business Communication
Research Methodology
Environment Awareness and Disaster Management
Semester 2
Marketing Management
Financial Management
Management Information System
Operations Management
Strategic Management & Business Policy
Entrepreneurship Development
Semester 3
Introduction to Digital Marketing
Search Engine Optimization
Integrated Marketing Communication
Emerging Trends in Information Technology
Web Designing and Content Management (MM)
Generic Elective-I
Semester 4
Product and Brand Management
Generic Elective-II
International Marketing
Project Work Report
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DPU
FAQs
Is this digital marketing MBA recognised by the industry?
Yes, it's a UGC-entitled degree awarded by DY Patil University and recognised by leading brands and agencies.
Do I need marketing experience to apply?
No. The program starts with fundamentals before advancing into tools and strategies.
Will internships and campaign support be provided?
Yes. In Semester 3, you’ll work on projects and live campaign simulations. To help you transition into job roles, the program also includes resume building https://courseconnect.in/resumebuilding workshops, mock interview practice, and one-to-one career counselling sessions.
What kind of roles will I be eligible for?
You'll be eligible for roles like SEO Specialist, Social Media Manager, E-commerce Marketer, Digital Analyst, and Campaign Strategist.
Can I choose electives in Semester 4?
Yes. Electives include Programmatic Advertising, Affiliate Marketing, and App-Based Campaigns.
Can I choose electives in Semester 4?
Yes. Electives include Programmatic Advertising, Affiliate Marketing, and App-Based Campaigns
How many subjects are included?
The MBA includes around 26–28 subjects across core business topics and digital marketing modules.
Can I study while working full-time?
Absolutely. The program is fully online with a flexible schedule suited to professionals.
Are scholarships or EMI options available?
Yes. Scholarships and EMI/loan options are available. Students also get access to placement support and employee referral opportunities through DY Patil’s recruiter and alumni network—helping you reach the right companies faster.
What technical tools are required?
A laptop and stable internet are needed. Access to digital tools and DY Patil’s online platform will be provided.