DPU Online MBA in Digital Marketing

DPU University campus image for online degree programs

Course Overview

If you’ve ever wondered how brands manage to show up first on Google or why some ads follow you across platforms, this program answers those questions while giving you hands-on skills. DY Patil’s Online MBA in Digital Marketing blends business basics with the latest in SEO, SEM, content marketing, social media, analytics, and e-commerce. Instead of just theory, you’ll practice real tools and campaigns, so by the time you finish, you can confidently run strategies that employers value. The DY Patil Online MBA certificate also adds credibility to your profile, standing out among other online MBA programs.

Course Highlights

In-depth modules on SEO, SEM, content marketing, email campaigns, and social media strategy
Hands-on practice with industry tools such as Google Ads, Facebook Ads, HubSpot, and SEMrush
Modules on Web Analytics, A/B testing, influencer marketing, and marketing automation
Case-study sessions based on actual campaigns from brands you know
UGC-approved MBA that connects digital marketing expertise with solid business management skills

Course

Benefits

Gain proficiency in the latest tools and strategies for effective digital campaigning.

Build and analyze live campaigns for Google, Facebook, and performance media.

Live or recorded sessions allow you to balance your current job with study.

Roles span across FMCG, e-commerce, agencies, fintech, and B2B companies.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

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Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.

Official certificate layout for DPU Online MBA in Digital Marketing with neat formatting and professional academic details

Course

Fees

Total 2 semester

INR 94,700 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,89,400

*Inclusive of all taxes

EMI starting at

INR 7,892 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1		Principles & Practices of Management
2		Organisational Behaviour
3		Management Accounting Managerial Economics
4		Business Communication
5		Research Methodology
6		Environment Awareness and Disaster Management

S.No	Credit	Subject
1		Marketing Management
2		Financial Management
3		Management Information System
4		Operations Management
5		Strategic Management & Business Policy
6		Entrepreneurship Development

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

SEO/SEM Specialist

Manages search engine campaigns and keyword optimization.

AVG SALARY12.0 LPA

Social Media Manager

Plans and executes brand campaigns across social platforms.

AVG SALARY14.0 LPA

Content Marketing Manager

Creates strategy-driven content for blogs, email, and websites.

AVG SALARY16.0 LPA

Digital Marketing Analyst

Uses analytics to measure campaign performance and ROI.

AVG SALARY18.0 LPA

E-commerce Marketing Manager

Leads online sales strategies and marketplace engagement.

AVG SALARY2.0 LPA

Marketing Automation Specialist

Implements automated campaigns and customer journeys.

AVG SALARY16.0 LPA

Influencer Marketing Lead

Collaborates with creators for brand promotion.

AVG SALARY18.0 LPA

Digital Campaign Strategist

Designs integrated digital strategies across channels.

AVG SALARY22.0 LPA

TopRecruiters

FAQs

Is this digital marketing MBA recognised by the industry?

Yes, it's a UGC-entitled degree awarded by DY Patil University and recognised by leading brands and agencies.

Do I need marketing experience to apply?

No. The program starts with fundamentals before advancing into tools and strategies.

Will internships and campaign support be provided?

Yes. In Semester 3, you’ll work on projects and live campaign simulations. To help you transition into job roles, the program also includes resume building https://courseconnect.in/resumebuilding workshops, mock interview practice, and one-to-one career counselling sessions.

What kind of roles will I be eligible for?

You'll be eligible for roles like SEO Specialist, Social Media Manager, E-commerce Marketer, Digital Analyst, and Campaign Strategist.

Can I choose electives in Semester 4?

Yes. Electives include Programmatic Advertising, Affiliate Marketing, and App-Based Campaigns.

Can I choose electives in Semester 4?

Yes. Electives include Programmatic Advertising, Affiliate Marketing, and App-Based Campaigns

How many subjects are included?

The MBA includes around 26–28 subjects across core business topics and digital marketing modules.

Can I study while working full-time?

Absolutely. The program is fully online with a flexible schedule suited to professionals.

Are scholarships or EMI options available?

Yes. Scholarships and EMI/loan options are available. Students also get access to placement support and employee referral opportunities through DY Patil’s recruiter and alumni network—helping you reach the right companies faster.

What technical tools are required?

A laptop and stable internet are needed. Access to digital tools and DY Patil’s online platform will be provided.

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