DPU Online MBA in Digital Marketing
Course Overview
Dr. D.Y. Patil University gives a solid 2-year online MBA in Digital Marketing. Built for brand pros who want to grow.
Students learn Google Ads and Meta Ads strong skills, and study HubSpot, GA4, programmatic, and campaign work each term.
Eager students build real campaign and brand skills, and sharpen digital plan and ROI work every week.
Graduates win Digital Marketing Head and CMO roles. And top FMCG and D2C firms hire DPU proud grads fast.
Accreditations
NAAC A+ Accredited UGC-DEB Approved Online MBA Degree Recognised by FMCG, E-Commerce & Digital Agency Marketing Employers
NAAC A
NIRF
AICTE
ISO
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- DPU holds UGC-DEB nod and NAAC A+ grade. And it meets all national study rules. HUL Digital, Zomato, and Amazon India trust DPU, and they back it fully.
- The course covers GA4, HubSpot, programmatic, influencer ROI, and a Campaign capstone judged by CMOs.
- And live campaign labs in term 3 make each class real.
- Any degree gets eager students in, and no entrance exam holds them back. DPU staff teach live campaign cases with digital directors.
- And real Google Ads and Meta Ads labs run in every class. Real Pune-Mumbai FMCG and D2C work shapes each module. And eager students use real GA4 and HubSpot tools each week.
- Eager students manage real ad budgets and build a performance portfolio. And this final work proves true digital skill.
- This path connects proud grads to Maharashtra's D2C and FMCG brands. And DPU grads start at ₹8–11 LPA.
Course Benefits
DPU gives this UGC-DEB and NAAC A+ MBA in Digital Marketing. And it is trusted by HUL, Zomato, and Amazon India brand teams.
Eager students manage real Google Ads and Meta Ads campaigns in term 3, and this live work builds a real performance portfolio.
DPU links eager students to the Pune-Mumbai FMCG and D2C corridor. And CMO-track and digital head jobs open wide.
Low fees and EMI plans help eager students join. And no GMAT or CAT is needed to apply today.
Course Fees
The fee structure for this DPU Online MBA in Digital Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 94,700 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,89,400
*Inclusive of all taxes
EMI starting at
INR 7,892 / Month
*Terms & Conditions apply
Eligibility
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Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.
Who Can Apply ?
• Any graduate with minimum 50% marks from a UGC-recognised university is eligible for the DPU Online MBA in Digital Marketing.
• Digital marketers, SEO specialists, or performance marketing executives with 1–5 years wanting a premium MBA for CMO-track roles should apply now.
• Start the MBA Digital Marketing Online degree from DPU admission process today no CAT/MAT required, rolling admissions every semester.
Course Syllabus
Semester 1
Principles & Practices of Management
Organisational Behaviour
Management Accounting Managerial Economics
Business Communication
Research Methodology
Environment Awareness and Disaster Management
Semester 2
Marketing Management
Financial Management
Management Information System
Operations Management
Strategic Management & Business Policy
Entrepreneurship Development
Semester 3
Introduction to Digital Marketing
Search Engine Optimization
Integrated Marketing Communication
Emerging Trends in Information Technology
Web Designing and Content Management (MM)
Generic Elective-I
Semester 4
Product and Brand Management
Generic Elective-II
International Marketing
Project Work Report
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Manager, SEO Lead, Performance Marketing Analyst | 800000 | GA4, Meta Ads, SEO strategy, Content marketing | 21 |
| Digital Marketing Head, Growth Lead, Brand Manager | 1800000 | Brand P&L, HubSpot, Programmatic advertising | 24 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DPU
FAQs
Is this digital marketing MBA recognised by the industry?
Yes, it's a UGC-entitled degree awarded by DY Patil University and recognised by leading brands and agencies.
Do I need marketing experience to apply?
No. The program starts with fundamentals before advancing into tools and strategies.
Will internships and campaign support be provided?
Yes. In Semester 3, you’ll work on projects and live campaign simulations. To help you transition into job roles, the program also includes resume building https://courseconnect.in/resumebuilding workshops, mock interview practice, and one-to-one career counselling sessions.
What kind of roles will I be eligible for?
You'll be eligible for roles like SEO Specialist, Social Media Manager, E-commerce Marketer, Digital Analyst, and Campaign Strategist.
Can I choose electives in Semester 4?
Yes. Electives include Programmatic Advertising, Affiliate Marketing, and App-Based Campaigns.
Can I choose electives in Semester 4?
Yes. Electives include Programmatic Advertising, Affiliate Marketing, and App-Based Campaigns
How many subjects are included?
The MBA includes around 26–28 subjects across core business topics and digital marketing modules.
Can I study while working full-time?
Absolutely. The program is fully online with a flexible schedule suited to professionals.
Are scholarships or EMI options available?
Yes. Scholarships and EMI/loan options are available. Students also get access to placement support and employee referral opportunities through DY Patil’s recruiter and alumni network—helping you reach the right companies faster.
What technical tools are required?
A laptop and stable internet are needed. Access to digital tools and DY Patil’s online platform will be provided.