Online BBA in Marketing Management
Easy EMIAssured job opportunityLimited seats available!
Application Closing soon for Jan 2026 Batch
EMI Starts From: ₹6750/-
Live Class:Online
Average Salary:₹9.0LPAEasy EMIAssured job opportunityLimited seats available!Application Closing soon for Jan 2026 BatchEMI Starts From: ₹6750/-Live Class:OnlineAverage Salary:₹9.0LPACourse Overview
D.Y. Patil University Mumbai University’s Online BBA in Marketing Management is a 3-year undergraduate programme designed for 10+2 graduates and working learners seeking career-ready business skills with a clear focus on branding, digital marketing, consumer insights, sales and marketing analytics. The curriculum blends core BBA foundations—management, economics, accounting, communication—with advanced specialization modules and practical case studies, projects and tools. The programme is offered in a flexible online format aligned with India’s online degree regulations, enabling learners to study anytime with live sessions and recorded resources. It emphasizes industry-relevant capabilities, emerging technologies and analytics exposure to build job-ready proficiency. Graduates can step into roles across FMCG, retail, e‑commerce, agencies, SaaS and services firms.
Course Highlights
- Marketing Fundamentals: Understand segmentation, targeting, positioning and the 4Ps
- Consumer Behaviour: Decode motivations using research and data
- Digital Marketing: Learn SEO, SEM, email and social media strategy
- Content & Creatives: Plan content calendars and ad creatives
- Brand Management: Build brand equity and manage portfolios
- Sales & Distribution: Design channel strategies and territories
- Marketing Analytics: Track ROI, attribution and dashboards
- Emerging Tech: Explore AI tools, automation and martech stacks
Course
Benefits
Hands‑on digital skills Practice SEO/SEM basics, campaign planning and analytics on simulated briefs and cases.
Career flexibility Qualify for roles across brand, content, performance marketing and sales operations.
Portfolio building Create campaign plans, mock audits and dashboards to showcase in interviews.
Guided placement help Access resume clinics, mock interviews and networking sessions with hiring managers.
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
Need to consult an Expert?
Have queries or need guidance? Our experts can help you decide.
Eligibility
- »10+2 (any stream) from a recognized board
- » Working professionals and gap-year learners are welcome
- » Selection based on merit; university may conduct screening or counselling
Talk to our Career Companion
Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | BBAMKT101 | Principles of Management |
| 2 | BBAMKT102 | Microeconomics |
| 3 | BBAMKT103 | Financial Accounting |
| 4 | BBAMKT104 | Business Communication |
| 5 | BBAMKT105 | Fundamentals of Marketing |
| S.No | Credit | Subject |
|---|---|---|
| 1 | BBAMKT201 | Organizational Behaviour |
| 2 | BBAMKT202 | Macro Economics |
| 3 | BBAMKT203 | Cost Accounting |
| 4 | BBAMKT204 | Consumer Behaviour |
| 5 | BBAMKT205 | Marketing Research |
Personalized counseling helps you choose the best career fit course.
Only accredited and top ranked university programs are made available here.
Complete support for applications, documents, and all required formalities provided.
Placement training ensures you connect with top recruiters for jobs.
Our students consistently achieve better salaries and rapid career growth.
ProfessionalProfiles
Brand Executive
AVG SALARY6.0 LPA
Marketing Analyst
AVG SALARY5.8 LPA
Content Strategist
AVG SALARY5.2 LPA
Sales & Channel Coordinator
AVG SALARY5.0 LPA
Digital Marketing Executive
AVG SALARY5.5 LPA
TopRecruiters
