DY Patil Online BBA in Marketing Management

Course Overview

D.Y. Patil University Mumbai University’s Online BBA in Marketing Management is a 3-year undergraduate programme designed for 10+2 graduates and working learners seeking career-ready business skills with a clear focus on branding, digital marketing, consumer insights, sales and marketing analytics. The curriculum blends core BBA foundations—management, economics, accounting, communication—with advanced specialization modules and practical case studies, projects and tools. The programme is offered in a flexible online format aligned with India’s online degree regulations, enabling learners to study anytime with live sessions and recorded resources. It emphasizes industry-relevant capabilities, emerging technologies and analytics exposure to build job-ready proficiency. Graduates can step into roles across FMCG, retail, e‑commerce, agencies, SaaS and services firms.

Course Highlights

Marketing Fundamentals: Understand segmentation, targeting, positioning and the 4Ps
Consumer Behaviour: Decode motivations using research and data
Digital Marketing: Learn SEO, SEM, email and social media strategy
Content & Creatives: Plan content calendars and ad creatives
Brand Management: Build brand equity and manage portfolios
Sales & Distribution: Design channel strategies and territories
Marketing Analytics: Track ROI, attribution and dashboards
Emerging Tech: Explore AI tools, automation and martech stacks

Course

Benefits

Hands‑on digital skills Practice SEO/SEM basics, campaign planning and analytics on simulated briefs and cases.

Career flexibility Qualify for roles across brand, content, performance marketing and sales operations.

Portfolio building Create campaign plans, mock audits and dashboards to showcase in interviews.

Guided placement help Access resume clinics, mock interviews and networking sessions with hiring managers.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

»
10+2 (any stream) from a recognized board
»
Working professionals and gap-year learners are welcome
»
Selection based on merit; university may conduct screening or counselling

Official certificate image of D.Y. Patil University Online BBA in Marketing Management with signature area and a formal design

Course

Fees

Total 2 semester

INR 1,00,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 2,00,000

*Inclusive of all taxes

EMI starting at

INR 5,556 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	BBAMKT101	Principles of Management
2	BBAMKT102	Microeconomics
3	BBAMKT103	Financial Accounting
4	BBAMKT104	Business Communication
5	BBAMKT105	Fundamentals of Marketing

S.No	Credit	Subject
1	BBAMKT201	Organizational Behaviour
2	BBAMKT202	Macro Economics
3	BBAMKT203	Cost Accounting
4	BBAMKT204	Consumer Behaviour
5	BBAMKT205	Marketing Research

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Brand Executive

Support brand plans, activations and agency coordination.

AVG SALARY6.0 LPA

Marketing Analyst

Analyze campaign data, cohorts and funnels for insights.

AVG SALARY5.8 LPA

Content Strategist

Plan content calendars and optimize engagement across channels.

AVG SALARY5.2 LPA

Sales & Channel Coordinator

Manage distribution partners, territories and trade marketing.

AVG SALARY5.0 LPA

Digital Marketing Executive

Execute SEO/SEM, social media and reporting for campaigns.

AVG SALARY5.5 LPA

TopRecruiters

FAQs

Will I learn practical tools in Online BBA in Marketing Management at DY Patil University Mumbai?

Yes. You practice keyword research, campaign structure, content calendars and reporting dashboards in DY Patil University Mumbai.

Are there live classes for Online BBA in Marketing Management in DY Patil University Mumbai?

Yes. Live interactive sessions complement recorded videos and self‑paced study in DY Patil University Mumbai.

Do I need a maths background for Online BBA in Marketing Management at DY Patil University Mumbai?

Basic quant comfort helps, but the course starts from fundamentals in DY Patil University Mumbai.

Can I switch to offline later for Online BBA in Marketing Management in DY Patil University Mumbai?

Changes depend on university policies; check the programme office in DY Patil University Mumbai.

RecommendedCourses

Alagappa Online BBA (Bachelor of Business Administration)

Alagappa University • 36 months

Alagappa Online MBA (Master of Business Administration)(General)

Alagappa University • 24 months

Alliance Online BBA in Marketing

Alliance University • 36 months

Online B.COM in Marketing Management

Alliance University • 36 months