DY Patil Online BBA in Marketing Management

Easy EMI

Assured job opportunity

Limited seats available!

Application Closing soon for Jul 2026 Batch

EMI Starts From: NA

Live Class:Online

Average Salary:₹9.0LPA

Course Overview

D.Y. Patil University Mumbai University’s Online BBA in Marketing Management is a 3-year undergraduate programme designed for 10+2 graduates and working learners seeking career-ready business skills with a clear focus on branding, digital marketing, consumer insights, sales and marketing analytics. The curriculum blends core BBA foundations—management, economics, accounting, communication—with advanced specialization modules and practical case studies, projects and tools. The programme is offered in a flexible online format aligned with India’s online degree regulations, enabling learners to study anytime with live sessions and recorded resources. It emphasizes industry-relevant capabilities, emerging technologies and analytics exposure to build job-ready proficiency. Graduates can step into roles across FMCG, retail, e‑commerce, agencies, SaaS and services firms.

Course Highlights

Marketing Fundamentals: Understand segmentation, targeting, positioning and the 4Ps
Consumer Behaviour: Decode motivations using research and data
Digital Marketing: Learn SEO, SEM, email and social media strategy
Content & Creatives: Plan content calendars and ad creatives
Brand Management: Build brand equity and manage portfolios
Sales & Distribution: Design channel strategies and territories
Marketing Analytics: Track ROI, attribution and dashboards
Emerging Tech: Explore AI tools, automation and martech stacks

Course

Benefits

Hands‑on digital skills Practice SEO/SEM basics, campaign planning and analytics on simulated briefs and cases.

Career flexibility Qualify for roles across brand, content, performance marketing and sales operations.

Portfolio building Create campaign plans, mock audits and dashboards to showcase in interviews.

Guided placement help Access resume clinics, mock interviews and networking sessions with hiring managers.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

»
10+2 (any stream) from a recognized board
»
Working professionals and gap-year learners are welcome
»
Selection based on merit; university may conduct screening or counselling

Official certificate image of D.Y. Patil University Online BBA in Marketing Management with signature area and a formal design

Course

Fees

Total 2 semester

INR 1,00,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 2,00,000

*Inclusive of all taxes

EMI starting at

INR 5,556 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	BBAMKT101	Principles of Management
2	BBAMKT102	Microeconomics
3	BBAMKT103	Financial Accounting
4	BBAMKT104	Business Communication
5	BBAMKT105	Fundamentals of Marketing