DY Patil Online BBA in Marketing Management
Course Overview
Earn a UGC-entitled Online BBA in Marketing Management from D.Y. Patil University. This 3-year course runs fully online across 6 semesters.
Master consumer behaviour, marketing strategy, and market research. Advertising and digital marketing fundamentals build core skills.
Build strong promotional-planning skills. Case studies connect theory to real campaign scenarios.
Unlock roles like Marketing Executive and Brand Associate. FMCG and e-commerce firms value this degree.
Accreditations
DY Patil University is UGC-DEB approved, NAAC A++ accredited, and AICTE approved. Employers, banks, and government bodies accept this online degree as valid.
NAAC A++
NIRF
AICTE
NBA
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- D.Y. Patil University holds NAAC A++ accreditation. UGC entitlement fully backs this specialized BBA.
- D.Y. Patil ranks in NIRF's top 50 band nationally. This ranking adds further academic credibility.
- Study digital marketing fundamentals and promotional planning. This specialization concentrates in the later semesters.
- Build strong management and accounting basics in Semesters 1-4. Master specialized marketing subjects in Semesters 5-6.
- Class 10 and Class 12 with 40% marks (or a Polytechnic Diploma with 50%) meet the eligibility bar.
- Pay the program fee across 6 semesters. Confirm the exact current total directly with admissions, since third-party sources report different figures.
Course Benefits
Earn a NAAC A++ accredited, UGC-entitled BBA in Marketing Management from D.Y. Patil University. This degree matches any regular campus BBA in value.
Build skills in consumer behaviour and market research. These skills unlock Marketing Executive roles.
Complete this BBA online while balancing school or work. Recorded lectures and live faculty webinars fit any schedule.
Access resume-building tools and placement support. Career guidance connects graduates to marketing and brand roles.
Course Fees
The fee structure for this DY Patil Online BBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 50,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 2,00,000
*Inclusive of all taxes
EMI starting at
INR 5,556 / Month
*Terms & Conditions apply
Eligibility
- »
10+2 (any stream) from a recognized board
- »
Working professionals and gap-year learners are welcome
- »
Selection based on merit; university may conduct screening or counselling
Who Can Apply ?
• Students with a Class 12 pass (or equivalent) from a recognised board with the minimum marks set by the university can apply directly to this online marketing management course from dy patil university.
• Early-career learners comparing options get an affordable, UGC-DEB approved path into marketing management.
• Seats fill up each term, so apply today and start your marketing management journey now.
Course Syllabus
Semester 1
BBAMKT101
Principles of Management
BBAMKT102
Microeconomics
BBAMKT103
Financial Accounting
BBAMKT104
Business Communication
BBAMKT105
Fundamentals of Marketing
Semester 2
BBAMKT201
Organizational Behaviour
BBAMKT202
Macro Economics
BBAMKT203
Cost Accounting
BBAMKT204
Consumer Behaviour
BBAMKT205
Marketing Research
Semester 3
BBAMKT301
Digital Marketing Fundamentals
BBAMKT302
Product & Brand Management
BBAMKT303
Sales & Distribution
BBAMKT304
Advertising & Promotion
BBAMKT305
Business Law
Semester 4
BBAMKT401
SEO & SEM Strategies
BBAMKT402
Social Media Marketing
BBAMKT403
Content Marketing
BBAMKT404
Marketing Analytics
BBAMKT405
Services & Retail Marketing
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | 650000 | Market Research, Content Strategy, Google Ads | 21 |
| Brand Manager, Marketing Manager, Category Manager | 1200000 | Campaign Management, Consumer Insights, SEO | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DY Patil University Mumbai
FAQs
Will I learn practical tools in Online BBA in Marketing Management at DY Patil University Mumbai?
Yes. You practice keyword research, campaign structure, content calendars and reporting dashboards in DY Patil University Mumbai.
Are there live classes for Online BBA in Marketing Management in DY Patil University Mumbai?
Yes. Live interactive sessions complement recorded videos and self‑paced study in DY Patil University Mumbai.
Do I need a maths background for Online BBA in Marketing Management at DY Patil University Mumbai?
Basic quant comfort helps, but the course starts from fundamentals in DY Patil University Mumbai.
Can I switch to offline later for Online BBA in Marketing Management in DY Patil University Mumbai?
Changes depend on university policies; check the programme office in DY Patil University Mumbai.