DY Patil Online BBA in Marketing Management
Course Overview
D.Y. Patil University Mumbai University’s Online BBA in Marketing Management is a 3-year undergraduate programme designed for 10+2 graduates and working learners seeking career-ready business skills with a clear focus on branding, digital marketing, consumer insights, sales and marketing analytics. The curriculum blends core BBA foundations—management, economics, accounting, communication—with advanced specialization modules and practical case studies, projects and tools. The programme is offered in a flexible online format aligned with India’s online degree regulations, enabling learners to study anytime with live sessions and recorded resources. It emphasizes industry-relevant capabilities, emerging technologies and analytics exposure to build job-ready proficiency. Graduates can step into roles across FMCG, retail, e‑commerce, agencies, SaaS and services firms.
Accreditations
Govt. Recognised
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Marketing Fundamentals: Understand segmentation, targeting, positioning and the 4Ps
- Consumer Behaviour: Decode motivations using research and data
- Digital Marketing: Learn SEO, SEM, email and social media strategy
- Content & Creatives: Plan content calendars and ad creatives
- Brand Management: Build brand equity and manage portfolios
- Sales & Distribution: Design channel strategies and territories
- Marketing Analytics: Track ROI, attribution and dashboards
- Emerging Tech: Explore AI tools, automation and martech stacks
Course Benefits
Hands‑on digital skills
Practice SEO/SEM basics, campaign planning and analytics on simulated briefs and cases.
Career flexibility
Qualify for roles across brand, content, performance marketing and sales operations.
Portfolio building
Create campaign plans, mock audits and dashboards to showcase in interviews.
Guided placement help
Access resume clinics, mock interviews and networking sessions with hiring managers.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 1,00,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 2,00,000
*Inclusive of all taxes
EMI starting at
INR 5,556 / Month
*Terms & Conditions apply
Eligibility
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10+2 (any stream) from a recognized board
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Working professionals and gap-year learners are welcome
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Selection based on merit; university may conduct screening or counselling
Course Syllabus
Semester 1
BBAMKT101
Principles of Management
BBAMKT102
Microeconomics
BBAMKT103
Financial Accounting
BBAMKT104
Business Communication
BBAMKT105
Fundamentals of Marketing
Semester 2
BBAMKT201
Organizational Behaviour
BBAMKT202
Macro Economics
BBAMKT203
Cost Accounting
BBAMKT204
Consumer Behaviour
BBAMKT205
Marketing Research
Semester 3
BBAMKT301
Digital Marketing Fundamentals
BBAMKT302
Product & Brand Management
BBAMKT303
Sales & Distribution
BBAMKT304
Advertising & Promotion
BBAMKT305
Business Law
Semester 4
BBAMKT401
SEO & SEM Strategies
BBAMKT402
Social Media Marketing
BBAMKT403
Content Marketing
BBAMKT404
Marketing Analytics
BBAMKT405
Services & Retail Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DY Patil University Mumbai
FAQs
Will I learn practical tools in Online BBA in Marketing Management at DY Patil University Mumbai?
Yes. You practice keyword research, campaign structure, content calendars and reporting dashboards in DY Patil University Mumbai.
Are there live classes for Online BBA in Marketing Management in DY Patil University Mumbai?
Yes. Live interactive sessions complement recorded videos and self‑paced study in DY Patil University Mumbai.
Do I need a maths background for Online BBA in Marketing Management at DY Patil University Mumbai?
Basic quant comfort helps, but the course starts from fundamentals in DY Patil University Mumbai.
Can I switch to offline later for Online BBA in Marketing Management in DY Patil University Mumbai?
Changes depend on university policies; check the programme office in DY Patil University Mumbai.