DY Patil Online MBA in Digital Marketing Management
Course Overview
Earn a UGC-entitled Online MBA in Digital Marketing & AI from D.Y. Patil University. This 2-year course runs fully online across 4 semesters.
Master digital advertising, SEO, social media marketing, and marketing analytics. Core management subjects build organizational context.
Build strong campaign-planning and AI-driven marketing skills. Live workshops and expert-led sessions sharpen this practical training.
Unlock roles like Digital Marketing Manager and Marketing Analyst. Agencies and e-commerce firms value this degree.
Accreditations
NAAC A+ Accredited | UGC-DEB Approved Online MBA Degree Recognised by FMCG, E-Commerce & Digital Agency Marketing Employers
NAAC A++
NIRF
AICTE
NBA
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- D.Y. Patil University holds NAAC A++ accreditation. UGC entitlement and AICTE approval fully back this MBA.
- D.Y. Patil ranks in NIRF's top 50 band nationally. This ranking adds further academic credibility.
- Choose from 11 MBA specializations, including Digital Marketing & AI. Semester 4 concentrates on digital-marketing-specific subjects.
- Study SEO, social media, and analytics tools. Live online classes add current industry insight throughout.
- Class 10 and Class 12 with 40% marks (or a Polytechnic Diploma with 50%) meet the eligibility bar.
- Pay the program fee across 4 semesters. Confirm the exact current total directly with admissions, since third-party sources report different figures.
Course Benefits
Earn a NAAC A++ accredited, UGC-entitled MBA in Digital Marketing & AI from D.Y. Patil University. This degree matches any regular campus MBA in value.
Build skills in SEO, social media, and marketing analytics. These skills unlock Digital Marketing Manager roles.
Complete this MBA online while balancing work. Recorded lectures and live webinars fit any schedule.
Access mentorship from experienced faculty. Peer learning with diverse professionals broadens every perspective.
Course Fees
The fee structure for this DY Patil Online MBA in Digital Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 40,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,60,000
*Inclusive of all taxes
EMI starting at
INR 6,667 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline from a recognised university with at least 50% marks
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Working professionals and final-year students may apply
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Admissions based on merit or screening by the university
Who Can Apply ?
• Any graduate with minimum 50% marks from a UGC-recognised university is eligible for the DY Patil University Mumbai Online MBA in Digital Marketing Management.
• Digital marketers, brand executives, or performance marketing analysts with 1–5 years wanting an MBA for CMO-track roles should apply now.
• Apply through the dy patil online mba digital marketing management degree portal no CAT/MAT required, merit-based direct admission, and rolling intakes.
Course Syllabus
Semester 1
DYPMBA101
Principles of Management
DYPMBA102
Organisational Behaviour
DYPMBA103
Managerial Economics
DYPMBA104
Accounting for Managers
DYPMBA105
Business Communication
Semester 2
DYPMBA201
Marketing Management
DYPMBA202
Human Resource Management
DYPMBA203
Financial Management
DYPMBA204
Operations Management
DYPMBA205
Research Methodology
Semester 3
DYPMBA301
Strategic Management
DYPMBA302
Business Analytics
DYPMBA303
Elective I
DYPMBA304
Elective II
DYPMBA305
Elective III
Semester 4
DYPMBA401
Corporate Governance & Ethics
DYPMBA402
Project Management
DYPMBA403
Elective IV
DYPMBA404
Elective V
DYPMBA405
Industry Project/Capstone
Semester 5
DYPMBA501
Innovation & Entrepreneurship
DYPMBA502
Global Business Environment
DYPMBA503
Elective VI
DYPMBA504
Elective VII
DYPMBA505
Leadership & Change Management
Semester 6
DYPMBA601
Internship/Project Work
DYPMBA602
Comprehensive Viva
DYPMBA603
Elective VIII
DYPMBA604
Elective IX
DYPMBA605
Career Readiness Workshop
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Manager, SEO Lead, Performance Marketing Analyst | 500000 | GA4, Meta Ads advanced, HubSpot, Content strategy | 21 |
| Digital Marketing Head, D2C Brand Head, Growth Lead | 1200000 | Brand P&L, Programmatic, Influencer ROI | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DY Patil University Mumbai
FAQs
Is D.Y. Patil University's Online MBA in Digital Marketing Management UGC approved?
Yes, it is a UGC-Entitled D.Y. Patil university with NAAC A+ accreditation.
What is the duration of the Online MBA in Digital Marketing Management at DY Patil University Mumbai?
It is a two-year programme divided into six semesters in DY Patil University Mumbai.
Are classes live or recorded for Online MBA in Digital Marketing Management in DY Patil University Mumbai?
The programme offers both live interactive sessions and recorded lectures in DY Patil University Mumbai.
Is there placement assistance for Online MBA in Digital Marketing Management in DY Patil University Mumbai?
Yes, students get access to career guidance and placement support in DY Patil University Mumbai.