GLA Online BBA in Marketing Management
Course Overview
This 3-year online BBA in Marketing from GLA University feels exciting and fits a busy life well.
You learn Google Ads, SEO, and brand work through fun, live classes.
You build real skills fast with hands-on projects each term.
Bright, well-paid jobs open up fast in this fast-growing field.
Accreditations
NAAC A+ Accredited | UGC-DEB approved online BBA in Marketing. Recognised by the Association of Indian Universities (AIU).
NAAC A+
NIRF
AICTE
AIU
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- GLA University holds a proud NAAC A+ nod, so this BBA in Marketing feels fully trusted.
- UGC-DEB backs this degree, so it stays valid with real ease.
- You study online at your own pace, with live and taped classes.
- Each term brings fresh, exciting skills in Google Ads, SEO, and brand work.
- Top firms like Zomato and Myntra love to hire bright GLA grads.
- Many happy grads earn ₹3–8 LPA in bright new jobs that bring real joy.
Course Benefits
Earn this trusted BBA in Marketing from proud NAAC A+ GLA University with real ease.
Google Ads, SEO, and brand work labs run each term, building strong, real skills that firms value.
GLA's team links you to Zomato and Myntra for bright, fast hiring.
Complete 180 credits fully online, with zero career break and real joy.
Course Fees
The fee structure for this GLA Online BBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 14,750 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 88,500
*Inclusive of all taxes
EMI starting at
INR 2,458 / Month
*Terms & Conditions apply
Eligibility
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10+2 or equivalent from a recognised board with at least 50% marks
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Open to freshers and working professionals from any stream
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Admission based on merit; no entrance exam as per university policy
Course Syllabus
Semester 1
BBM101
Principles of Management
BBM102
Microeconomics
BBM103
Business Mathematics & Statistics
BBM104
Financial Accounting
BBM105
Principles of Marketing
Semester 2
BBM201
Organisational Behaviour
BBM202
Macroeconomics
BBM203
Business Law
BBM204
Cost & Management Accounting
BBM205
Marketing Management I
Semester 3
BBM301
Consumer Behaviour
BBM302
Marketing Research
BBM303
Advertising & Promotion
BBM304
Operations Management
BBM305
Business Communication
Semester 4
BBM401
Digital Marketing & Analytics
BBM402
Sales & Distribution Management
BBM403
Integrated Marketing Communications
BBM404
Strategic Management
BBM405
E‑Commerce & Mobile Marketing
Semester 5
BBM501
Brand Management
BBM502
Pricing & Revenue Management
BBM503
Customer Relationship Management
BBM504
Retail & Channel Strategy
BBM505
Elective: Rural/Services/Retail Marketing
Semester 6
BBM601
Strategic Marketing Planning
BBM602
International Marketing
BBM603
Marketing of Services
BBM604
Capstone Project
BBM605
Ethics & Sustainable Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from GLA University
FAQs
Is the Online BBA in Marketing Management from GLA University recognised?
Yes, GLA University’s Online BBA in Marketing Management is UGC-entitled and fully recognised under UGC-DEB guidelines, ensuring national validity and academic credibility.
Are there proctored exams in Online BBA in Marketing Management?
Yes, Online BBA in Marketing Management conducts assessments through assignments and proctored term-end examinations as per university policy.
Do I receive placement support at GLA University?
Yes, GLA University provides placement support including resume guidance, mock interviews, and access to a job portal with hiring partners.
What tools are taught in the Online BBA in Marketing Management at GLA University?
GLA University’s Online BBA in Marketing Management covers essential tools such as campaign planners, analytics dashboards, and widely used advertising and CRM platforms to develop industry-relevant marketing skills.
What is the weekly workload for the Online BBA in Marketing Management at GLA University?
The Online BBA in Marketing Management at GLA University requires about 8–12 hours per week, including live classes, recorded lectures, readings, and assignments to ensure balanced and flexible learning.