GLA Online BBA in Marketing Management

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Course Overview

GLA University’s Online BBA in Marketing Management is a 3-year undergraduate programme for students and working learners who want career-ready skills in branding, digital outreach and analytics. You study core business subjects—accounting, economics, organisational behaviour—alongside modern topics like performance marketing, social media strategy, marketing automation and ROI measurement. Delivered fully online with live sessions, recordings and LMS support, it offers flexibility without compromising rigour. GLA Online is UGC-entitled and follows UGC-DEB guidelines, ensuring national recognition of the qualification. Graduates can pursue roles in brand management, growth marketing, product marketing, sales strategy and agency consulting across FMCG, e‑commerce and services.

Course Highlights

Market Fundamentals: Build strong grounding in segmentation, positioning and the 4Ps
Digital & Social Media: Execute paid, owned and earned campaigns across platforms
Consumer Insights: Apply research techniques to decode behaviours and preferences
Marketing Analytics: Use dashboards and metrics to measure ROI and optimise spend
Brand Strategy: Craft positioning, identity and long-term equity plans
Sales & Distribution: Plan territory coverage, channels and retail execution
Content & Communication: Design persuasive messaging for multi‑media campaigns
Capstone & Projects: Solve real marketing problems with industry-style briefs

Course

Benefits

Strategic Marketing Edge Master modern marketing—from digital to branding—and graduate with portfolio‑ready work mapped to employer needs.

Career Advancement Support Receive mentoring, resume reviews, mock interviews and access to hiring partners for faster transitions.

Applied, Current Curriculum Work on live cases, analytics dashboards and campaign simulations using industry tools.

Flexible Online Learning Attend live classes or watch recordings; attempt assessments online around your schedule.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Have queries or need guidance? Our experts can help you decide.

Eligibility

»
10+2 or equivalent from a recognised board with at least 50% marks
»
Open to freshers and working professionals from any stream
»
Admission based on merit; no entrance exam as per university policy

Official certificate for GLA University Online BBA in Marketing Management with neat formal layout and institutional branding

Course

Fees

Total 6 semester

INR 14,750 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 88,500

*Inclusive of all taxes

EMI starting at

INR 2,458 / Month

*Terms & Conditions apply

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Course Syllabus

S.No	Credit	Subject
1	BBM101	Principles of Management
2	BBM102	Microeconomics
3	BBM103	Business Mathematics & Statistics
4	BBM104	Financial Accounting
5	BBM105	Principles of Marketing

S.No	Credit	Subject
1	BBM201	Organisational Behaviour
2	BBM202	Macroeconomics
3	BBM203	Business Law
4	BBM204	Cost & Management Accounting
5	BBM205	Marketing Management I

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Digital Marketing Specialist

Plan SEO, SEM, social and email campaigns to drive qualified traffic and leads.

AVG SALARY6.0 LPA

Marketing Analyst

Interpret consumer and campaign data, build dashboards and inform budget allocation.

AVG SALARY5.5 LPA

Sales & Channel Manager

Grow regional sales, manage distributors and ensure retail execution excellence.

AVG SALARY7.5 LPA

Product Marketing Manager

Craft messaging, enable sales and lead cross‑functional launches for new offerings.

AVG SALARY9.0 LPA

Brand Manager

Own positioning and go‑to‑market plans, manage agencies and track brand equity.

AVG SALARY8.0 LPA

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FAQs

Is the Online BBA in Marketing Management from GLA University recognised?

Yes, GLA University’s Online BBA in Marketing Management is UGC-entitled and fully recognised under UGC-DEB guidelines, ensuring national validity and academic credibility.

Are there proctored exams in Online BBA in Marketing Management?

Yes, Online BBA in Marketing Management conducts assessments through assignments and proctored term-end examinations as per university policy.

Do I receive placement support at GLA University?

Yes, GLA University provides placement support including resume guidance, mock interviews, and access to a job portal with hiring partners.

What tools are taught in the Online BBA in Marketing Management at GLA University?

GLA University’s Online BBA in Marketing Management covers essential tools such as campaign planners, analytics dashboards, and widely used advertising and CRM platforms to develop industry-relevant marketing skills.

What is the weekly workload for the Online BBA in Marketing Management at GLA University?

The Online BBA in Marketing Management at GLA University requires about 8–12 hours per week, including live classes, recorded lectures, readings, and assignments to ensure balanced and flexible learning.

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