GLA Online BBA in Marketing Management
Course Overview
GLA University’s Online BBA in Marketing Management is a 3-year undergraduate programme for students and working learners who want career-ready skills in branding, digital outreach and analytics. You study core business subjects—accounting, economics, organisational behaviour—alongside modern topics like performance marketing, social media strategy, marketing automation and ROI measurement. Delivered fully online with live sessions, recordings and LMS support, it offers flexibility without compromising rigour. GLA Online is UGC-entitled and follows UGC-DEB guidelines, ensuring national recognition of the qualification. Graduates can pursue roles in brand management, growth marketing, product marketing, sales strategy and agency consulting across FMCG, e‑commerce and services.
Accreditations
Govt. Recognised
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Market Fundamentals: Build strong grounding in segmentation, positioning and the 4Ps
- Digital & Social Media: Execute paid, owned and earned campaigns across platforms
- Consumer Insights: Apply research techniques to decode behaviours and preferences
- Marketing Analytics: Use dashboards and metrics to measure ROI and optimise spend
- Brand Strategy: Craft positioning, identity and long-term equity plans
- Sales & Distribution: Plan territory coverage, channels and retail execution
- Content & Communication: Design persuasive messaging for multi‑media campaigns
- Capstone & Projects: Solve real marketing problems with industry-style briefs
Course Benefits
Strategic Marketing Edge
Master modern marketing—from digital to branding—and graduate with portfolio‑ready work mapped to employer needs.
Career Advancement Support
Receive mentoring, resume reviews, mock interviews and access to hiring partners for faster transitions.
Applied, Current Curriculum
Work on live cases, analytics dashboards and campaign simulations using industry tools.
Flexible Online Learning
Attend live classes or watch recordings; attempt assessments online around your schedule.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 14,750 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 88,500
*Inclusive of all taxes
EMI starting at
INR 2,458 / Month
*Terms & Conditions apply
Eligibility
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10+2 or equivalent from a recognised board with at least 50% marks
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Open to freshers and working professionals from any stream
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Admission based on merit; no entrance exam as per university policy
Course Syllabus
Semester 1
BBM101
Principles of Management
BBM102
Microeconomics
BBM103
Business Mathematics & Statistics
BBM104
Financial Accounting
BBM105
Principles of Marketing
Semester 2
BBM201
Organisational Behaviour
BBM202
Macroeconomics
BBM203
Business Law
BBM204
Cost & Management Accounting
BBM205
Marketing Management I
Semester 3
BBM301
Consumer Behaviour
BBM302
Marketing Research
BBM303
Advertising & Promotion
BBM304
Operations Management
BBM305
Business Communication
Semester 4
BBM401
Digital Marketing & Analytics
BBM402
Sales & Distribution Management
BBM403
Integrated Marketing Communications
BBM404
Strategic Management
BBM405
E‑Commerce & Mobile Marketing
Semester 5
BBM501
Brand Management
BBM502
Pricing & Revenue Management
BBM503
Customer Relationship Management
BBM504
Retail & Channel Strategy
BBM505
Elective: Rural/Services/Retail Marketing
Semester 6
BBM601
Strategic Marketing Planning
BBM602
International Marketing
BBM603
Marketing of Services
BBM604
Capstone Project
BBM605
Ethics & Sustainable Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is the Online BBA in Marketing Management from GLA University recognised?
Yes, GLA University’s Online BBA in Marketing Management is UGC-entitled and fully recognised under UGC-DEB guidelines, ensuring national validity and academic credibility.
Are there proctored exams in Online BBA in Marketing Management?
Yes, Online BBA in Marketing Management conducts assessments through assignments and proctored term-end examinations as per university policy.
Do I receive placement support at GLA University?
Yes, GLA University provides placement support including resume guidance, mock interviews, and access to a job portal with hiring partners.
What tools are taught in the Online BBA in Marketing Management at GLA University?
GLA University’s Online BBA in Marketing Management covers essential tools such as campaign planners, analytics dashboards, and widely used advertising and CRM platforms to develop industry-relevant marketing skills.
What is the weekly workload for the Online BBA in Marketing Management at GLA University?
The Online BBA in Marketing Management at GLA University requires about 8–12 hours per week, including live classes, recorded lectures, readings, and assignments to ensure balanced and flexible learning.