Jain Online MBA in Digital Marketing and E-Commerce
Course Overview
Jain University’s Online Online MBA in Digital Marketing and E-Commerce is a 2-year programme tailored for working professionals and graduates aiming for leadership in digital marketing and e-commerce. It blends core MBA foundations with specialised study in SEO, SEM, social media strategy, content marketing, marketing automation, CRO, web analytics, and marketplace management. The curriculum emphasises contemporary tools, case studies, and industry projects delivered in a fully online, flexible format ideal for busy schedules. Backed by a UGC‑entitled degree and AICTE‑approved MBA framework, learners gain credibility alongside practical skills. Live and recorded classes, doubt‑clearing, and mentorship support ensure consistent progress. Graduates can pursue roles such as Digital Marketing Manager, Performance Marketer, E‑commerce Manager, and Growth Lead, across technology, consulting, BFSI, e‑commerce, and high‑growth sectors.
Course Highlights
Full‑Funnel Strategy: Plan acquisition, activation, retention, and revenue growth
Performance Marketing: Manage paid search, social ads, and ROAS‑oriented campaigns
SEO Excellence: Keyword strategy, technical SEO, and content optimisation frameworks
Marketing Automation: Build journeys with email, CRM, and lifecycle automation
CRO & Experimentation: A/B testing to improve conversion and CAC:LTV ratios
E‑Commerce Ops: Catalog, pricing, fulfilment, marketplace and D2C store management
Analytics & Attribution: GA4, pixels, MTA, MMM fundamentals for accuracy
Capstone Storefront: Launch and optimize a live D2C or marketplace project
Course
Benefits
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
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Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
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Working professionals and final year students may apply subject to documentation
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Admission based on merit; preparatory modules/bridge courses provided where required
Course
Fees
Total 2 semester
INR 2 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 3
*Inclusive of all taxes
EMI starting at
INR 0 / Month
*Terms & Conditions apply
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | DME101 | Principles of Management |
| 2 | DME102 | Managerial Economics |
| 3 | DME103 | Accounting for Managers |
| 4 | DME104 | Marketing Management |
| 5 | DME105 | Digital Marketing Fundamentals |
| S.No | Credit | Subject |
|---|---|---|
| 1 | DME201 | Consumer Behaviour Online |
| 2 | DME202 | Brand Management & Content Strategy |
| 3 | DME203 | Web Analytics with GA4 |
| 4 | DME204 | Paid Media & Ad Platforms |
| 5 | DME205 | Business Research Methods |
ProfessionalProfiles
CRM/Lifecycle Marketer
Growth Lead
Digital Marketing Manager
Performance Marketing Specialist
E‑commerce Manager
TopRecruiters
FAQs
Jain University MBA valid for marketing roles?
Do I need prior marketing experience in this Online MBA in Digital Marketing and E-Commerce course?
Will I work on real projects in this course?
Yes. You’ll run live campaigns and optimize a capstone e‑commerce project.
