Online MBA in Digital Marketing and E-Commerce

Easy EMI

Assured job opportunity

Limited seats available!

Application Closing soon for Jan 2026 Batch

EMI Starts From: ₹12500/-

Live Class:Online

Average Salary:₹10.0LPA

Course Overview

Jain University’s Online Online MBA in Digital Marketing and E-Commerce is a 2-year programme tailored for working professionals and graduates aiming for leadership in digital marketing and e-commerce. It blends core MBA foundations with specialised study in SEO, SEM, social media strategy, content marketing, marketing automation, CRO, web analytics, and marketplace management. The curriculum emphasises contemporary tools, case studies, and industry projects delivered in a fully online, flexible format ideal for busy schedules. Backed by a UGC‑entitled degree and AICTE‑approved MBA framework, learners gain credibility alongside practical skills. Live and recorded classes, doubt‑clearing, and mentorship support ensure consistent progress. Graduates can pursue roles such as Digital Marketing Manager, Performance Marketer, E‑commerce Manager, and Growth Lead, across technology, consulting, BFSI, e‑commerce, and high‑growth sectors.

Course Highlights

Full‑Funnel Strategy: Plan acquisition, activation, retention, and revenue growth
Performance Marketing: Manage paid search, social ads, and ROAS‑oriented campaigns
SEO Excellence: Keyword strategy, technical SEO, and content optimisation frameworks
Marketing Automation: Build journeys with email, CRM, and lifecycle automation
CRO & Experimentation: A/B testing to improve conversion and CAC:LTV ratios
E‑Commerce Ops: Catalog, pricing, fulfilment, marketplace and D2C store management
Analytics & Attribution: GA4, pixels, MTA, MMM fundamentals for accuracy
Capstone Storefront: Launch and optimise a live D2C or marketplace project

Course

Benefits

Job‑Ready Marketing Skills Master SEO, ads, analytics, and automation to run scalable, measurable growth programmes.

Portfolio That Converts Build campaign case studies and storefront dashboards that demonstrate ROI to recruiters.

Stay Ahead of Trends Learn GA4, privacy‑first marketing, retail media networks, and marketplace growth levers.

Career Services Get mentorship, profile reviews, and interview prep for digital marketing and e‑commerce roles.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Have queries or need guidance? Our experts can help you decide.

Eligibility

»Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
» Working professionals and final‑year students may apply subject to documentation
» Admission based on merit; preparatory modules/bridge courses provided where required

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Course Syllabus

S.No	Credit	Subject
1	DME101	Principles of Management
2	DME102	Managerial Economics
3	DME103	Accounting for Managers
4	DME104	Marketing Management
5	DME105	Digital Marketing Fundamentals

S.No	Credit	Subject
1	DME201	Consumer Behaviour Online
2	DME202	Brand Management & Content Strategy
3	DME203	Web Analytics with GA4
4	DME204	Paid Media & Ad Platforms
5	DME205	Business Research Methods