Jain Online MBA in Digital Marketing and E-Commerce
Course Overview
Jain University’s Online Online MBA in Digital Marketing and E-Commerce is a 2-year programme tailored for working professionals and graduates aiming for leadership in digital marketing and e-commerce. It blends core MBA foundations with specialised study in SEO, SEM, social media strategy, content marketing, marketing automation, CRO, web analytics, and marketplace management. The curriculum emphasises contemporary tools, case studies, and industry projects delivered in a fully online, flexible format ideal for busy schedules. Backed by a UGC‑entitled degree and AICTE‑approved MBA framework, learners gain credibility alongside practical skills. Live and recorded classes, doubt‑clearing, and mentorship support ensure consistent progress. Graduates can pursue roles such as Digital Marketing Manager, Performance Marketer, E‑commerce Manager, and Growth Lead, across technology, consulting, BFSI, e‑commerce, and high‑growth sectors.
Accreditations
UGC Approved
NAAC A
QS Ranked
ISO Certified
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Full‑Funnel Strategy: Plan acquisition, activation, retention, and revenue growth
- Performance Marketing: Manage paid search, social ads, and ROAS‑oriented campaigns
- SEO Excellence: Keyword strategy, technical SEO, and content optimisation frameworks
- Marketing Automation: Build journeys with email, CRM, and lifecycle automation
- CRO & Experimentation: A/B testing to improve conversion and CAC:LTV ratios
- E‑Commerce Ops: Catalog, pricing, fulfilment, marketplace and D2C store management
- Analytics & Attribution: GA4, pixels, MTA, MMM fundamentals for accuracy
- Capstone Storefront: Launch and optimize a live D2C or marketplace project
Course Benefits
Job‑Ready Marketing Skills
Master SEO, ads, analytics, and automation to run scalable, measurable growth programmes.
Portfolio That Converts
Build campaign case studies and storefront dashboards that demonstrate ROI to recruiters.
Stay Ahead of Trends
Learn GA4, privacy‑first marketing, retail media networks, and marketplace growth levers.
Career Services
Get mentorship, profile reviews, and interview prep for digital marketing and e‑commerce roles.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 2 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 3
*Inclusive of all taxes
EMI starting at
INR 0 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
- »
Working professionals and final year students may apply subject to documentation
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Admission based on merit; preparatory modules/bridge courses provided where required
Course Syllabus
Semester 1
DME101
Principles of Management
DME102
Managerial Economics
DME103
Accounting for Managers
DME104
Marketing Management
DME105
Digital Marketing Fundamentals
Semester 2
DME201
Consumer Behaviour Online
DME202
Brand Management & Content Strategy
DME203
Web Analytics with GA4
DME204
Paid Media & Ad Platforms
DME205
Business Research Methods
Semester 3
DME301
SEO & Content Marketing
DME302
Social Media & Influencer Strategy
DME303
Marketing Automation & CRM
DME304
E‑Commerce Management
DME305
Performance Marketing Labs
Semester 4
DME401
Conversion Rate Optimisation
DME402
Attribution & Measurement
DME403
Retail Media & Marketplaces
DME404
Omnichannel & D2C Strategy
DME405
Legal & Ethics in Digital
Semester 5
DME501
Advanced Growth Hacking
DME502
Product‑Led Growth
DME503
Mobile App Marketing
DME504
Merchandising & Pricing
DME505
Fulfilment & Logistics for E‑Com
Semester 6
DME601
Growth Leadership
DME602
Capstone E‑Commerce Project
DME603
Internship / Live Campaign
DME604
Analytics Storytelling
DME605
Elective: B2B Demand Gen
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Jain University
FAQs
Jain University MBA valid for marketing roles?
Yes. Jain University is a UGC‑entitled online MBA with AICTE approval for national credibility.
Do I need prior marketing experience in this Online MBA in Digital Marketing and E-Commerce course?
No. Fundamentals start from first principles and progress to advanced campaigns.
Will I work on real projects in this course?
Yes. You’ll run live campaigns and optimize a capstone e‑commerce project.
How are outcomes measured in Jain University?
You’ll track KPIs such as CTR, CPA, ROAS, CAC, LTV, and retention.
What tools are covered in this Online MBA in Digital Marketing and E-Commerce?
GA4, ad managers, automation platforms, and spreadsheets for reporting.