
Jain Online MBA in Markerting And Business Analytics

Course Overview
Jain University’s Online Online MBA in Marketing and Business Analytics is a 2-year programme tailored for working professionals and graduates aiming for leadership in marketing and business analytics. It blends core MBA foundations with specialised study in marketing strategy, consumer analytics, pricing, segmentation, attribution, and predictive modelling. The curriculum emphasises contemporary tools, case studies, and industry projects delivered in a fully online, flexible format ideal for busy schedules. Backed by a UGC‑entitled degree and AICTE‑approved MBA framework, learners gain credibility alongside practical skills. Live and recorded classes, doubt‑clearing, and mentorship support ensure consistent progress. Graduates can pursue roles such as Marketing Analytics Manager, Product Marketing Manager, and Growth Analyst, across technology, consulting, BFSI, e‑commerce, and high‑growth sectors.
Course Highlights
Customer Insights: Research, segmentation, and persona‑driven messaging
Attribution Models: Evaluate media effectiveness across channels
Pricing & Revenue: Elasticity, bundling, and promotion analytics
Brand & Comms: Positioning, storytelling, and campaign planning
Experimentation: Design tests to boost conversion and retention
Dashboarding: Build C‑suite views for marketing KPIs
Sales Insights: Pipeline analytics and revenue forecasting
Capstone Campaign: Analytics‑led marketing plan with ROI
Course
Benefits
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
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Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
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Working professionals and final‑year students may apply subject to documentation
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Admission based on merit; preparatory modules/bridge courses provided where required

Course
Fees


Total 2 semester
INR 17,750 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 35,500
*Inclusive of all taxes
EMI starting at
INR 1,479 / Month
*Terms & Conditions apply
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | MBA101 | Management Principles |
| 2 | MBA102 | Managerial Economics |
| 3 | MBA103 | Accounting for Managers |
| 4 | MBA104 | Marketing Management |
| 5 | MBA105 | Quantitative Techniques |
| S.No | Credit | Subject |
|---|---|---|
| 1 | MBA201 | Consumer Behaviour |
| 2 | MBA202 | Brand Strategy |
| 3 | MBA203 | Research Methods |
| 4 | MBA204 | Digital Channels & Media |
| 5 | MBA205 | Data Analysis for Marketing |
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