Jain Online MBA in Markerting And Business Analytics
Course Overview
Jain University’s Online Online MBA in Marketing and Business Analytics is a 2-year programme tailored for working professionals and graduates aiming for leadership in marketing and business analytics. It blends core MBA foundations with specialised study in marketing strategy, consumer analytics, pricing, segmentation, attribution, and predictive modelling. The curriculum emphasises contemporary tools, case studies, and industry projects delivered in a fully online, flexible format ideal for busy schedules. Backed by a UGC‑entitled degree and AICTE‑approved MBA framework, learners gain credibility alongside practical skills. Live and recorded classes, doubt‑clearing, and mentorship support ensure consistent progress. Graduates can pursue roles such as Marketing Analytics Manager, Product Marketing Manager, and Growth Analyst, across technology, consulting, BFSI, e‑commerce, and high‑growth sectors.
Accreditations
UGC Approved
NAAC A
QS Ranked
ISO Certified
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Customer Insights: Research, segmentation, and persona‑driven messaging
- Attribution Models: Evaluate media effectiveness across channels
- Pricing & Revenue: Elasticity, bundling, and promotion analytics
- Brand & Comms: Positioning, storytelling, and campaign planning
- Experimentation: Design tests to boost conversion and retention
- Dashboarding: Build C‑suite views for marketing KPIs
- Sales Insights: Pipeline analytics and revenue forecasting
- Capstone Campaign: Analytics‑led marketing plan with ROI
Course Benefits
Analytics‑Led Marketing
Use data to shape strategy, messaging, pricing, and channel allocation.
Career Momentum
Target marketing analytics, PMM, and growth roles with a strong portfolio.
Cutting‑Edge Tools
Work with GA4, BI, and modelling techniques used by top brands.
Career Enablement
Access resume clinics, mock interviews, and hiring connects.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 17,750 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 35,500
*Inclusive of all taxes
EMI starting at
INR 1,479 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
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Working professionals and final‑year students may apply subject to documentation
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Admission based on merit; preparatory modules/bridge courses provided where required
Course Syllabus
Semester 1
MBA101
Management Principles
MBA102
Managerial Economics
MBA103
Accounting for Managers
MBA104
Marketing Management
MBA105
Quantitative Techniques
Semester 2
MBA201
Consumer Behaviour
MBA202
Brand Strategy
MBA203
Research Methods
MBA204
Digital Channels & Media
MBA205
Data Analysis for Marketing
Semester 3
MBA301
Attribution & Analytics
MBA302
Pricing Strategy
MBA303
Sales & CRM Analytics
MBA304
Product Marketing
MBA305
Visualisation & Dashboards
Semester 4
MBA401
Forecasting & Mix Models
MBA402
Campaign Management
MBA403
Retail & Trade Marketing
MBA404
Legal & Ethics in Marketing
MBA405
Service Marketing
Semester 5
MBA501
Growth Experiments
MBA502
MarTech & Automation
MBA503
Advanced Segmentation
MBA504
B2B Marketing
MBA505
Channel Management
Semester 6
MBA601
Marketing Leadership
MBA602
Capstone Project
MBA603
Internship / Live Case
MBA604
Seminar
MBA605
Elective: Category Management
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Jain University
FAQs
Is this Online MBA in Markerting And Business Analytics different from Digital Marketing?
Yes. It emphasises analytics for data‑led marketing decisions beyond channel operations.
How flexible is the Jain University programme?
Jain University Online delivery with live and recorded sessions suits working professionals.
What roles post‑Online MBA in Markerting And Business Analytics?
Marketing Analytics Manager, PMM, Growth Analyst, and Brand Manager.