KL Online MBA in Digital Marketing
Course Overview
If you want to make your mark in the fast-changing world of digital business, KL University’s Online MBA in Digital Marketing could be your best move. This course isn’t just for marketers—it’s for anyone (students, professionals, entrepreneurs) who wants practical, job-ready digital marketing skills. You’ll work on real projects, learn from marketing experts, and get hands-on with everything from SEO and content to paid ads, analytics, and e-commerce. The best part? Thanks to open distance education, you can join from anywhere, fit study around your life, and launch your digital career with confidence.
Accreditations
NAAC A Grade
UGC-DEB Approved
NAAC Accredited
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UGC-Recognized, NAAC-Accredited MBA: Globally accepted for employment and further study.
- What You’ll Actually Learn: Get hands-on with real digital skills—social media, paid ads, SEO, content marketing, e-commerce, and analytics
- Hands-On, Real Campaign Experience: Build and optimize live ad campaigns, work on agency-style projects, and create a digital portfolio.
- Business, Creative & Analytical Skills: Develop strategy, creativity, and data-driven decision making—what top digital brands want.
- Placement & Career Support: Personalized resume building, interview prep, and direct job referrals via Course Connect and KL University.
- Flexible, 100% Online Format: Learn at your pace with live and recorded interactive classes.
- Vibrant Networking Community: Connect with marketing leaders, entrepreneurs, and peers.
- Affordable Fees & EMI Options: Accessible to students across India.
Course Benefits
Build deep expertise in SEO, SEM, content, email, influencer, and social media marketing.
Run real ad campaigns
Apply learning on live projects—optimize Google Ads, Facebook/Instagram campaigns, build funnels, and track analytics.
Get Hired Faster
Digital marketers are in huge demand across tech, e-commerce, FMCG, agencies, and startups.
CV building, mock interviews, personal branding, and recruiter connects.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 10,917 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 65,500
*Inclusive of all taxes
EMI starting at
INR 2,729 / Month
*Terms & Conditions apply
Eligibility
- »
Graduates in any discipline are eligible for this course.
Course Syllabus
Semester 1
Quantitative Methods
Principles of Management & Organizational Behaviour
Business Economics
Financial and Management Accounting
Marketing Management
Business Legislation
Semester 2
Design Thinking and Innovation
Consumer Behaviour
Business Research Methodology
Digital Marketing
Operations Management
Professional Skills for Managers
Semester 3
Strategic Management
Entrepreneurship & Family Business
Media Planning
Search Engine Optimization
Affiliate Marketing
Social Media Marketing & Analytics
Sectoral Elective 1
Semester 4
Business Ethics & Corporate Governance
Services Marketing
Mobile Marketing
E-Mail & Content Marketing
E Commerce
Digital PR & Corporate Communication
Sectoral Elective 2
Management Research Project
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from KL University
FAQs
How does Course Connect help you get placed?
You’ll get step-by-step support: resume tips, interview practice, and direct referrals to digital agencies and top brands
Will I work on real digital campaigns?
Yes, the program emphasizes hands-on projects—run and optimize actual ad campaigns as part of your coursework.
Do I need a marketing background to join?
No, the course is open to all graduates and starts with the fundamentals.
What digital tools/platforms will I learn?
Google Ads, Meta (Facebook/Instagram) Ads, Google Analytics, SEMrush, Mailchimp, Canva, and more.
Is the online format suitable for working professionals?
100% online—live and recorded classes, flexible assignments, and peer learning.
Is the KL University MBA recognized by employers?
Yes. UGC-recognized, NAAC-accredited, and valid for jobs and further education.
How do I network during the course?
Join webinars, workshops, and alumni events—connect with peers, faculty, and industry experts.
Who should enroll for this MBA?
Aspiring marketers, professionals seeking digital roles, entrepreneurs, and anyone wanting to lead in digital business.
How do I apply?
Simple online application—upload your graduation documents. No entrance exam required.
Are there placement/networking opportunities?
Yes, frequent recruiter connects, masterclasses, and access to an active alumni network.