LPU Online MBA in Digital Marketing
Course Overview
LP University’s Online MBA in Digital Marketing is crafted for professionals and graduates eager to lead in today’s digital-first business world. The program from LPU Online covers both core and advanced areas, including social media marketing, content strategy, SEO/SEM, digital analytics, campaign management, influencer marketing, e-commerce, and marketing automation. With flexible learning, hands-on projects, and a future-focused curriculum, you’ll be ready for high-impact digital marketing roles across industries.
Accreditations
UGC-DEB Approved
NAAC A+
NAAC Accredited
NAAC A Grade
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UGC-Recognized, NAAC-Accredited MBA: Recognized for global employment and higher studies.
- Modern, Industry-Driven Curriculum: Covers content marketing, social media, performance marketing, marketing automation, analytics, and e-commerce strategy.
- Live Projects & Campaign Simulations: Work on actual digital marketing campaigns, simulations, and capstone projects.
- Leadership in Digital Marketing: Build expertise in digital strategy, team leadership, and cross-channel execution.
- Placement & Career Support: Personalized resume services, interview prep, and job referrals via Course Connect and LP University.
- Peer & Alumni Networking: Connect with a vibrant community of digital marketing professionals and alumni, opening doors to ideas, collaborations, and lifelong career growth.
- Flexible, 100% Online Format: Study at your pace with live/recorded classes and collaborative group projects.
- Affordable Fees & EMI Options: Designed to be accessible for students and professionals nationwide.
Course Benefits
Develop expertise in paid media, SEO, content marketing, social platforms, and digital branding.
Use analytics tools to measure ROI, optimize campaigns, and make data-driven decisions.
High demand for digital marketing MBAs in tech, FMCG, e-commerce, media, BFSI, and startups.
Receive guidance for resumes, interviews, and direct job referrals to top digital marketing employers.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 40,400 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,61,600
*Inclusive of all taxes
EMI starting at
INR 6,733 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (any discipline) or equivalent or Completed Company Secretary (CS) from Institute of Company Secretaries of India (ICSI) or Completed Chartered Accountancy (CA) from Institute of Chartered Accountants of India (ICAI) or Completed Cost & Management Accountancy (CMA) from Institute of Cost Accountants of India (ICAI) or Eligibility, admission criteria or any other condition mentioned here in or otherwise for admission to any program is subject to change as prescribed by the university.
Course Syllabus
Semester 1
Financial Reporting, Statements and Analysis
Managerial Economics
International Business Environment
Marketing Management
Organisational Behaviour and Human Resource Dynamics
Semester 2
Corporate Finance
Operations Management and Research
Business Analytics
Research Methodology
Legal Aspects of Business
Communication for Leaders
Semester 3
Foundation of Digital Marketing
Social Media Marketing
Search Engine Optimization
Corporate Strategy and Entrepreneurship
Generic Elective I
Seminar on Summer Training
Semester 4
Online Advertising
Web and Social Media Analytics
Digital Marketing Strategy
Generic Elective II
Capstone Project
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from LP University
FAQs
How does Course Connect guarantee placement support for the MBA in Digital Marketing?
Full suite of career services: resume writing, interview prep, mentoring, and direct job referrals.
Will I work on real-world digital marketing projects?
Yes. The curriculum includes live projects, campaign simulations, and capstone assignments for actual brands.
Is the program suitable for non-marketing or engineering graduates?
Absolutely. The syllabus begins with basics and is open to graduates from any background.
Does the program cover analytics and marketing automation?
Yes. You’ll master tools for analytics, automation, and data-driven marketing.
How flexible is the learning model?
100% online—access live or recorded sessions anytime.
Is LP University’s Online MBA in Digital Marketing recognized by employers?
Yes. The degree is UGC-recognized, NAAC-accredited, and widely respected for employment or further study.
What support do I receive during my MBA?
24/7 academic and tech support, dedicated career mentoring, and access to a vibrant peer network.
Who should pursue this MBA?
Aspiring digital marketers, professionals aiming for leadership, or anyone wanting to upskill in digital strategy.
What’s the application process?
Simple online form—upload graduation documents, no entrance exam required. Admissions are now open.
Are there networking and placement opportunities?
Yes. Regular webinars, workshops, and recruiter access ensure robust networking and placements.