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Online BBA in Digital Marketing

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FeatureEasy EMI
FeatureAssured job opportunity
FeatureLimited seats available!
Clock IconApplication Closing soon for Jan 2026 Batch
Percent IconEMI Starts From: 5520/-
Desktop IconLive Class:Online
Dollar IconAverage Salary:7.0LPA

Course Overview

Manav Rachna University’s Online BBA in Digital Marketing is a 3-year programme designed for aspiring marketers who want to specialise in online growth and brand building. The curriculum blends core foundations with specialised modules in SEO, SEM, social media strategy, content marketing, web analytics, marketing automation and e‑commerce. This UGC-entitled, UGC-DEB approved online degree offers flexible, learner-centred delivery with live sessions, recorded classes and guided self-study—ideal for working professionals and distance learners. Learning emphasises practical projects, case studies and emerging trends so graduates remain industry ready. Upon completion, learners can pursue roles in relevant domains in agencies, consumer brands, e‑commerce, startups and in‑house digital teams.

Course Highlights

  • Core Marketing: Learn principles, consumer behaviour and branding foundations
  • Search & Paid Media: Cover SEO, SEM, display and performance marketing
  • Social Media: Plan organic and paid strategies across major platforms
  • Content Strategy: Create persuasive content and manage editorial calendars
  • Analytics: Track funnels, attribution and A/B testing for ROI
  • E‑commerce: Understand marketplaces, D2C and conversion optimisation
  • Campaign Projects: Execute campaigns with real‑world case simulations
  • Flexible Delivery: Live classes plus recordings for self‑paced study

Course

Benefits

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Specialised Skills Develop job‑ready expertise across SEO, SEM, social media, content and analytics.

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Career Acceleration Enter high‑growth roles in agencies and digital teams with a strong portfolio.

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Tools & Trends Learn analytics stacks, automation and AI‑assisted marketing practices.

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Placement Guidance Get portfolio reviews, mock interviews and recruiter connections.

CourseConnect Benefits

What additional you get from CourseConnect

  • benefitMock Interview
  • benefitResume Building
  • benefitAlumni Network
  • benefitCareer Guidance

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

  • »10+2 (any stream) from a recognised board with 50% marks
  • » Suitable for freshers and working professionals shifting into marketing
  • » Admission by merit and internal screening; bridge support if needed
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Talk to our Career Companion

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Course Syllabus

S.NoCreditSubject
1BBADM101Principles of Marketing
2BBADM102Business Communication
3BBADM103Financial Accounting
4BBADM104Business Environment
5BBADM105Introduction to Digital Media
S.NoCreditSubject
1BBADM201Consumer Behaviour
2BBADM202Statistics for Business
3BBADM203Database & Web Analytics Basics
4BBADM204Marketing Research
5BBADM205Digital Content Writing
Personalized counseling helps you choose the best career fit course.
Only accredited and top ranked university programs are made available here.
Complete support for applications, documents, and all required formalities provided.
Placement training ensures you connect with top recruiters for jobs.
Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

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Digital Marketing Executive

AVG SALARY5.0 LPA
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SEO Specialist

AVG SALARY5.5 LPA
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Content Strategist

AVG SALARY4.8 LPA
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Performance Marketer

AVG SALARY6.5 LPA
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Growth Marketer

AVG SALARY7.0 LPA

TopRecruiters

google
zomato
flipkart
byjus
amazon
facebook
deloitte
infosys
wipro
accenture
tcs
capgemini
uber
mtr
kelloggs
hector

FAQs

Do I need coding for Online BBA in Digital Marketing at Manav Rachna University?

No, basics help but focus is on marketing strategy and tools in Manav Rachna University.

Is the degree Online BBA in Digital Marketing industry‑relevant in Manav Rachna University?

Yes, curriculum maps to current tools and market practices in Manav Rachna University.

How practical is the Online BBA in Digital Marketing in Manav Rachna University?

Highly; you will complete campaign simulations and projects in Manav Rachna University.

Will I get portfolio support for Online BBA in Digital Marketing in Manav Rachna University?

Yes, faculty mentor portfolio creation for job readiness in Manav Rachna University.

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