Manav Rachna Online BBA in Digital Marketing

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Course Overview

Manav Rachna University’s Online BBA in Digital Marketing is a 3-year programme designed for aspiring marketers who want to specialise in online growth and brand building. The curriculum blends core foundations with specialised modules in SEO, SEM, social media strategy, content marketing, web analytics, marketing automation and e‑commerce. This UGC-entitled, UGC-DEB approved online degree offers flexible, learner-centred delivery with live sessions, recorded classes and guided self-study—ideal for working professionals and distance learners. Learning emphasises practical projects, case studies and emerging trends so graduates remain industry ready. Upon completion, learners can pursue roles in relevant domains in agencies, consumer brands, e‑commerce, startups and in‑house digital teams.

Course Highlights

Core Marketing: Learn principles, consumer behaviour and branding foundations
Search & Paid Media: Cover SEO, SEM, display and performance marketing
Social Media: Plan organic and paid strategies across major platforms
Content Strategy: Create persuasive content and manage editorial calendars
Analytics: Track funnels, attribution and A/B testing for ROI
E‑commerce: Understand marketplaces, D2C and conversion optimisation
Campaign Projects: Execute campaigns with real‑world case simulations
Flexible Delivery: Live classes plus recordings for self‑paced study

Course

Benefits

Specialised Skills Develop job‑ready expertise across SEO, SEM, social media, content and analytics.

Career Acceleration Enter high‑growth roles in agencies and digital teams with a strong portfolio.

Tools & Trends Learn analytics stacks, automation and AI‑assisted marketing practices.

Placement Guidance Get portfolio reviews, mock interviews and recruiter connections.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Eligibility

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10+2 (any stream) from a recognised board with 50% marks
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Suitable for freshers and working professionals shifting into marketing
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Admission by merit and internal screening; bridge support if needed

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Course

Fees

Total 6 semester

INR 25,233 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,51,400

*Inclusive of all taxes

EMI starting at

INR 4,206 / Month

*Terms & Conditions apply

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Course Syllabus

S.No	Credit	Subject
1	BBADM101	Principles of Marketing
2	BBADM102	Business Communication
3	BBADM103	Financial Accounting
4	BBADM104	Business Environment
5	BBADM105	Introduction to Digital Media

S.No	Credit	Subject
1	BBADM201	Consumer Behaviour
2	BBADM202	Statistics for Business
3	BBADM203	Database & Web Analytics Basics
4	BBADM204	Marketing Research
5	BBADM205	Digital Content Writing