Manav Rachna Online BBA in Digital Marketing
Course Overview
MRU gives a strong 3-year online BBA in Digital Marketing, built for class 12 students who want top digital careers.
Students gain SEO and Google Ads skills, and learn Meta Ads, content, and HubSpot tools each term.
Students build strong digital brand and campaign skills, and sharpen their data and report work every week.
Graduates win top Digital and SEO roles, and agency, FMCG, and D2C firms hire MRU grads with great pay.
Accreditations
NAAC A+ Accredited | UGC-DEB Approved Online BBA Degree Accepted for MBA Marketing Admissions & Digital Agency / FMCG Hiring
NAAC A
DEB
NIRF
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Manav Rachna holds NAAC A+ grade and UGC-DEB nod, and this manav rachna university online bba in digital marketing meets all study rules.
- Agency and FMCG firms trust MRU, and they accept this great degree with full faith for all digital and SEO roles.
- The manav rachna university online digital marketing syllabus covers SEO, Google Ads, Meta Ads, content, and HubSpot, and live ad labs from Term 4 make each class real.
- A class 12 pass with 45% gets students in, and no prior skills hold them back at all.
- MRU's Delhi NCR site puts BBA Digital grads near Gurgaon and Noida's great D2C and agency firms.
- The manav rachna university online digital marketing admission process runs twice a year, and merit grants help all students join. Grads earn a strong ₹3.5–5.5 LPA in great digital roles.
Course Benefits
MRU gives this NAAC A+ UGC-DEB BBA in Digital Marketing, and it is great for agency, FMCG, and e-trade hiring.
The manav rachna university online digital marketing syllabus includes live Google Ads and Meta Ads work, SEO audit, and a campaign capstone.
Delhi NCR digital edge: MRU links BBA Digital grads to Gurgaon and Noida's great agency and D2C firms.
Google Ads and Meta cert prep is built in, and this gives MRU BBA Digital grads a great dual-cert edge.
Course Fees
The fee structure for this Manav Rachna Online BBA in Digital Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 25,233 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,51,400
*Inclusive of all taxes
EMI starting at
INR 4,206 / Month
*Terms & Conditions apply
Eligibility
- »
10+2 (any stream) from a recognised board with 50% marks
- »
Suitable for freshers and working professionals shifting into marketing
- »
Admission by merit and internal screening; bridge support if needed
Who Can Apply ?
• Students satisfying manav rachna university online digital marketing eligibility — 10+2 pass (any stream) with minimum 45% marks — can apply directly with no entrance exam.
• Working individuals in social media, content creation, or e-commerce who need a recognised BBA in Digital Marketing should start the manav rachna university online digital marketing admission today.
• Check manav rachna university online digital marketing fees and scholarship options on the MRU portal — two intake windows per year with rolling applications.
Course Syllabus
Semester 1
BBADM101
Principles of Marketing
BBADM102
Business Communication
BBADM103
Financial Accounting
BBADM104
Business Environment
BBADM105
Introduction to Digital Media
Semester 2
BBADM201
Consumer Behaviour
BBADM202
Statistics for Business
BBADM203
Database & Web Analytics Basics
BBADM204
Marketing Research
BBADM205
Digital Content Writing
Semester 3
BBADM301
Search Engine Optimization
BBADM302
Social Media Marketing
BBADM303
Email & Mobile Marketing
BBADM304
Paid Advertising & SEM
BBADM305
Branding & Storytelling
Semester 4
BBADM401
E‑commerce Strategies
BBADM402
Affiliate & Performance Marketing
BBADM403
Web Analytics & Reporting
BBADM404
Campaign Management
BBADM405
Business Research Methods
Semester 5
BBADM501
Conversion Rate Optimization
BBADM502
Influencer & Affiliate Marketing
BBADM503
Marketing Automation & AI Tools
BBADM504
Growth Hacking Strategies
BBADM505
Project / Internship
Semester 6
BBADM601
Capstone Digital Marketing Project
BBADM602
Emerging Trends in Digital Marketing
BBADM603
Elective / MOOC
BBADM604
Open Elective
BBADM605
Advanced Analytics for Marketing
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, SEO Specialist, Social Media Manager | ₹6 LPA | Google Ads, Meta Ads, SEO, GA4 | 22 |
| Performance Marketing Lead, Digital Brand Manager, Content Director | ₹9 LPA | Brand P&L, HubSpot, Programmatic advertising | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Manav Rachna University
FAQs
Do I need coding for Online BBA in Digital Marketing at Manav Rachna University?
No, basics help but focus is on marketing strategy and tools in Manav Rachna University.
Is the degree Online BBA in Digital Marketing industry‑relevant in Manav Rachna University?
Yes, curriculum maps to current tools and market practices in Manav Rachna University.
How practical is the Online BBA in Digital Marketing in Manav Rachna University?
Highly; you will complete campaign simulations and projects in Manav Rachna University.
Will I get portfolio support for Online BBA in Digital Marketing in Manav Rachna University?
Yes, faculty mentor portfolio creation for job readiness in Manav Rachna University.