Manav Rachna Online BBA in Digital Marketing
Course Overview
Manav Rachna University’s Online BBA in Digital Marketing is a 3-year programme designed for aspiring marketers who want to specialise in online growth and brand building. The curriculum blends core foundations with specialised modules in SEO, SEM, social media strategy, content marketing, web analytics, marketing automation and e‑commerce. This UGC-entitled, UGC-DEB approved online degree offers flexible, learner-centred delivery with live sessions, recorded classes and guided self-study—ideal for working professionals and distance learners. Learning emphasises practical projects, case studies and emerging trends so graduates remain industry ready. Upon completion, learners can pursue roles in relevant domains in agencies, consumer brands, e‑commerce, startups and in‑house digital teams.
Accreditations
Govt. Recognised
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Core Marketing: Learn principles, consumer behaviour and branding foundations
- Search & Paid Media: Cover SEO, SEM, display and performance marketing
- Social Media: Plan organic and paid strategies across major platforms
- Content Strategy: Create persuasive content and manage editorial calendars
- Analytics: Track funnels, attribution and A/B testing for ROI
- E‑commerce: Understand marketplaces, D2C and conversion optimisation
- Campaign Projects: Execute campaigns with real‑world case simulations
- Flexible Delivery: Live classes plus recordings for self‑paced study
Course Benefits
Specialised Skills
Develop job‑ready expertise across SEO, SEM, social media, content and analytics.
Career Acceleration
Enter high‑growth roles in agencies and digital teams with a strong portfolio.
Tools & Trends
Learn analytics stacks, automation and AI‑assisted marketing practices.
Placement Guidance
Get portfolio reviews, mock interviews and recruiter connections.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 25,233 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,51,400
*Inclusive of all taxes
EMI starting at
INR 4,206 / Month
*Terms & Conditions apply
Eligibility
- »
10+2 (any stream) from a recognised board with 50% marks
- »
Suitable for freshers and working professionals shifting into marketing
- »
Admission by merit and internal screening; bridge support if needed
Course Syllabus
Semester 1
BBADM101
Principles of Marketing
BBADM102
Business Communication
BBADM103
Financial Accounting
BBADM104
Business Environment
BBADM105
Introduction to Digital Media
Semester 2
BBADM201
Consumer Behaviour
BBADM202
Statistics for Business
BBADM203
Database & Web Analytics Basics
BBADM204
Marketing Research
BBADM205
Digital Content Writing
Semester 3
BBADM301
Search Engine Optimization
BBADM302
Social Media Marketing
BBADM303
Email & Mobile Marketing
BBADM304
Paid Advertising & SEM
BBADM305
Branding & Storytelling
Semester 4
BBADM401
E‑commerce Strategies
BBADM402
Affiliate & Performance Marketing
BBADM403
Web Analytics & Reporting
BBADM404
Campaign Management
BBADM405
Business Research Methods
Semester 5
BBADM501
Conversion Rate Optimization
BBADM502
Influencer & Affiliate Marketing
BBADM503
Marketing Automation & AI Tools
BBADM504
Growth Hacking Strategies
BBADM505
Project / Internship
Semester 6
BBADM601
Capstone Digital Marketing Project
BBADM602
Emerging Trends in Digital Marketing
BBADM603
Elective / MOOC
BBADM604
Open Elective
BBADM605
Advanced Analytics for Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Manav Rachna University
FAQs
Do I need coding for Online BBA in Digital Marketing at Manav Rachna University?
No, basics help but focus is on marketing strategy and tools in Manav Rachna University.
Is the degree Online BBA in Digital Marketing industry‑relevant in Manav Rachna University?
Yes, curriculum maps to current tools and market practices in Manav Rachna University.
How practical is the Online BBA in Digital Marketing in Manav Rachna University?
Highly; you will complete campaign simulations and projects in Manav Rachna University.
Will I get portfolio support for Online BBA in Digital Marketing in Manav Rachna University?
Yes, faculty mentor portfolio creation for job readiness in Manav Rachna University.