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MBA in Digital Marketing

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FeatureEasy EMI
FeatureAssured job opportunity
FeatureLimited seats available!
Clock IconApplication Closing soon for Jan 2026 Batch
Percent IconEMI Starts From: 7292/-
Desktop IconLive Class:Online
Dollar IconAverage Salary:15.0LPA

Course Overview

Manipal University’s Online MBA in Digital Marketing is a 2‑year programme tailored for working professionals and graduates who want leadership‑ready skills in growth marketing, analytics and brand strategy. You’ll master core MBA subjects alongside SEO/SEM, social media, content strategy, e‑commerce and marketing analytics, staying current with AI‑driven campaigns and programmatic trends. Delivered 100% online by NAAC A+ Manipal University Jaipur, the UGC‑entitled degree offers flexible schedules and recorded sessions ideal for busy learners. The curriculum blends case studies, live projects and a capstone to sharpen execution. Graduates can pursue roles in digital marketing, performance marketing, brand management, e‑commerce and consulting across sectors.

Course Highlights

  • Industry‑led curriculum: Learn current SEO, SEM, content and analytics mapped to roles
  • Tool exposure: Practice with Google Analytics, Ads, Tag Manager and automation suites
  • Marketing analytics: Use data to optimize CAC, ROAS, LTV and cohort performance
  • Brand & communication: Build positioning, storytelling, and integrated digital campaigns
  • E‑commerce strategy: Understand funnels, merchandising, CRO and marketplace playbooks
  • AI in marketing: Explore generative content, personalization and marketing automation
  • Capstone project: Solve a real client or simulated multi‑channel campaign challenge
  • Career support: Placement assistance, resume clinics and interview preparation

Course

Benefits

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Master in‑demand tools Gain hands‑on experience with analytics, ad platforms and automation to run measurable, ROI‑positive campaigns.

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Accelerate your career Demonstrate strategic and execution depth for mid‑senior roles like Digital Marketing Manager or Growth Lead.

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Stay cutting‑edge Learn programmatic, AI‑assisted content, and data privacy best practices to future‑proof your skills.

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Leverage placement help Get career mentoring, mock interviews, and recruiter connects to convert opportunities faster.

CourseConnect Benefits

What additional you get from CourseConnect

  • benefitMock Interview
  • benefitResume Building
  • benefitAlumni Network
  • benefitCareer Guidance

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

  • »Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
  • » Working professionals and fresh graduates may apply; final‑year candidates considered as per norms
  • » Admission based on merit/eligibility screening; bridge modules provided where required
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Talk to our Career Companion

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Course Syllabus

S.NoCreditSubject
1MMBA101Business Communication (WAC)
2MMBA102Financial Accounting
3MMBA103Managerial Economics
4MMBA104Organisational Behaviour
5MMBA105Marketing Management
S.NoCreditSubject
1MMBA201Operations Management
2MMBA202Human Resource Management
3MMBA203Legal Aspects of Business
4MMBA204Management Accounting
5MMBA205Business Research Methods (R/Python)
Personalized counseling helps you choose the best career fit course.
Only accredited and top ranked university programs are made available here.
Complete support for applications, documents, and all required formalities provided.
Placement training ensures you connect with top recruiters for jobs.
Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

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Marketing Analytics Lead

AVG SALARY14.0 LPA
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Digital Marketing Manager

AVG SALARY15.0 LPA
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Performance Marketing Specialist

AVG SALARY11.0 LPA
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SEO Strategist

AVG SALARY9.0 LPA
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Content Marketing Manager

AVG SALARY12.0 LPA

TopRecruiters

google
zomato
flipkart
byjus
amazon
facebook
deloitte
infosys
wipro
accenture
tcs
capgemini
uber
mtr
kelloggs
hector

FAQs

Is this MBA in Digital Marketing degree UGC‑entitled and recognized in Manipal University?

Yes. MUJ’s online degrees are UGC‑entitled and the university is NaaC A+ accredited; the credential is equivalent to on‑campus.

How flexible is the schedule in Manipal University?

Live sessions with recordings, LMS access and modular assessments support 15–20 study hours per week in Manipal University.

Do I need prior marketing experience in Manipal University for MBA in Digital Marketing course?

No. Fundamentals are taught first; experienced learners can fast‑track via projects and advanced electives in Manipal University.

What practical exposure will I get in Manipal University?

Tool labs, simulations and a capstone help you apply SEO/SEM, analytics and campaign planning in Manipal University.

How are exams conducted in Manipal University?

Online proctored assessments and periodic assignments as per MUJ guidelines.

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