Manipal Online MBA in Digital Marketing
Course Overview
Manipal University gives a solid 2-year online MBA in Digital Marketing, built for brand pros who want to grow.
Students learn Google Ads and SEO skills, and study Meta Ads, content, and martech work each term.
Students build real campaign and data skills, and sharpen digital brand and report work every week.
Graduates win digital lead and CMO-track roles, and top FMCG and agency firms hire Manipal grads fast.
Accreditations
UGC-entitled degree. NAAC A++ accredited Manipal University. Accepted by top e-commerce and digital agency employers.
UGC Recognised
UGC-DEB Approved
Global Recognition
AACSB Accredited
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Manipal University holds UGC nod, and this Manipal Online MBA program in Digital Marketing meets all national study rules.
- HUL, Amazon, and Ogilvy trust Manipal University, and they accept the Manipal online masters degree in digital marketing with full faith.
- The Digital Marketing Masters program in Manipal Online covers Google Ads, Meta Ads, and SEO tools, and live labs make each class real. Any degree gets students in, and no GMAT holds them back.
- Manipal staff teach live campaign cases, and recorded sessions help all students learn well.
- Real digital work shapes each module, and students use real Google and Meta tools each week. Students build two live brand campaigns and a performance capstone, and this final work proves true digital skill.
- Access 370+ hiring partners including Flipkart, Nykaa, and Dentsu through the placement portal.
Course Benefits
Manipal gives this UGC-entitled MBA in Digital Marketing, and NAAC A++ status makes it a top national degree.
Students master Google Ads, Meta Ads, and analytics tools, and 60+ hours of real labs build true digital skill fast.
Manipal links students to 370+ top firms, and HUL and Flipkart digital jobs open up wide.
Low fees and easy join steps help students start, and no GMAT or CAT is needed to apply today.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 43,750 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,75,000
*Inclusive of all taxes
EMI starting at
INR 7,292 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
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Working professionals and fresh graduates may apply; final‑year candidates considered as per norms
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Admission based on merit/eligibility screening; bridge modules provided where required
Who Can Apply ?
• Graduates with 50% aggregate in any stream from a UGC-recognised university are eligible for this MBA in Digital Marketing.
• Marketing executives and digital campaign managers with 0–7 years of experience should review the Manipal Online MBA program in Digital Marketing covers martech tools most offline MBAs skip.
• Apply today no entrance test required. Submit your documents online and get your admission confirmation within 7 working days.
Course Syllabus
Semester 1
MMBA101
Business Communication (WAC)
MMBA102
Financial Accounting
MMBA103
Managerial Economics
MMBA104
Organisational Behaviour
MMBA105
Marketing Management
Semester 2
MMBA201
Operations Management
MMBA202
Human Resource Management
MMBA203
Legal Aspects of Business
MMBA204
Management Accounting
MMBA205
Business Research Methods (R/Python)
Semester 3
MMBA301
Strategic Management
MMBA302
International Business
MMBA303
Introduction to Digital Marketing
MMBA304
Search Engine Marketing & SEO
MMBA305
Social Media Marketing
Semester 4
MMBA401
Digital Branding & Reputation Management
MMBA402
Advertising & Media Planning
MMBA403
E-Marketing & E-Commerce
MMBA404
Ethics in Digital Marketing
MMBA405
Term Paper / Project
Semester 5
MMBA501
Marketing Analytics & Visualization
MMBA502
Content Strategy & Influencer Marketing
MMBA503
Programmatic & AdTech
MMBA504
Growth Hacking & Acquisition
MMBA505
Elective – AI in Marketing
Semester 6
MMBA601
Capstone – Digital Campaigns
MMBA602
Product Marketing Strategy
MMBA603
Customer Experience & UX
MMBA604
Data Privacy & Compliance
MMBA605
Entrepreneurship in Digital Business
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, SEO Analyst, Social Media Coordinator | 700000 | Google Ads, Canva, Excel | 22 |
| Digital Marketing Manager, SEO Lead, Performance Marketing Manager | 1600000 | Meta Ads, CRM Tools, Analytics | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Manipal University
FAQs
Is this MBA in Digital Marketing degree UGC‑entitled and recognized in Manipal University?
Yes. MUJ’s online degrees are UGC‑entitled and the university is NaaC A+ accredited; the credential is equivalent to on‑campus.
How flexible is the schedule in Manipal University?
Live sessions with recordings, LMS access and modular assessments support 15–20 study hours per week in Manipal University.
Do I need prior marketing experience in Manipal University for MBA in Digital Marketing course?
No. Fundamentals are taught first; experienced learners can fast‑track via projects and advanced electives in Manipal University.
What practical exposure will I get in Manipal University?
Tool labs, simulations and a capstone help you apply SEO/SEM, analytics and campaign planning in Manipal University.
How are exams conducted in Manipal University?
Online proctored assessments and periodic assignments as per MUJ guidelines.