Manipal Online MBA in Digital Marketing

Manipal University campus image for online degree programs

Course Overview

Manipal University’s Online MBA in Digital Marketing is a 2‑year programme tailored for working professionals and graduates who want leadership‑ready skills in growth marketing, analytics and brand strategy. You’ll master core MBA subjects alongside SEO/SEM, social media, content strategy, e‑commerce and marketing analytics, staying current with AI‑driven campaigns and programmatic trends. Delivered 100% online by NAAC A+ Manipal University Jaipur, the UGC‑entitled degree offers flexible schedules and recorded sessions ideal for busy learners. The curriculum blends case studies, live projects and a capstone to sharpen execution. Graduates can pursue roles in digital marketing, performance marketing, brand management, e‑commerce and consulting across sectors.

Course Highlights

Industry‑led curriculum: Learn current SEO, SEM, content and analytics mapped to roles
Tool exposure: Practice with Google Analytics, Ads, Tag Manager and automation suites
Marketing analytics: Use data to optimize CAC, ROAS, LTV and cohort performance
Brand & communication: Build positioning, storytelling, and integrated digital campaigns
E‑commerce strategy: Understand funnels, merchandising, CRO and marketplace playbooks
AI in marketing: Explore generative content, personalization and marketing automation
Capstone project: Solve a real client or simulated multi‑channel campaign challenge
Career support: Placement assistance, resume clinics and interview preparation

Course

Benefits

Master in‑demand tools Gain hands‑on experience with analytics, ad platforms and automation to run measurable, ROI‑positive campaigns.

Accelerate your career Demonstrate strategic and execution depth for mid‑senior roles like Digital Marketing Manager or Growth Lead.

Stay cutting‑edge Learn programmatic, AI‑assisted content, and data privacy best practices to future‑proof your skills.

Leverage placement help Get career mentoring, mock interviews, and recruiter connects to convert opportunities faster.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

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Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
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Working professionals and fresh graduates may apply; final‑year candidates considered as per norms
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Admission based on merit/eligibility screening; bridge modules provided where required

Official certificate layout for Manipal University Online MBA in Digital Marketing, neat and professional design for graduates

Course

Fees

Total 2 semester

INR 87,500 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,75,000

*Inclusive of all taxes

EMI starting at

INR 7,292 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	MMBA101	Business Communication (WAC)
2	MMBA102	Financial Accounting
3	MMBA103	Managerial Economics
4	MMBA104	Organisational Behaviour
5	MMBA105	Marketing Management

S.No	Credit	Subject
1	MMBA201	Operations Management
2	MMBA202	Human Resource Management
3	MMBA203	Legal Aspects of Business
4	MMBA204	Management Accounting
5	MMBA205	Business Research Methods (R/Python)

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Digital Marketing Manager

Leads performance and brand campaigns across channels, optimizes budgets and drives growth.

AVG SALARY15.0 LPA

Performance Marketing Specialist

Runs paid search, social and programmatic to maximize ROAS and acquisition efficiency.

AVG SALARY11.0 LPA

SEO Strategist

Builds organic visibility through technical SEO, content planning and link strategies.

AVG SALARY9.0 LPA

Content Marketing Manager

Owns content calendars, distribution and audience growth for demand generation.

AVG SALARY12.0 LPA

Marketing Analytics Lead

Translates data into insights to improve funnels, attribution and retention.

AVG SALARY14.0 LPA

TopRecruiters

FAQs

Is this MBA in Digital Marketing degree UGC‑entitled and recognized in Manipal University?

Yes. MUJ’s online degrees are UGC‑entitled and the university is NaaC A+ accredited; the credential is equivalent to on‑campus.

How flexible is the schedule in Manipal University?

Live sessions with recordings, LMS access and modular assessments support 15–20 study hours per week in Manipal University.

Do I need prior marketing experience in Manipal University for MBA in Digital Marketing course?

No. Fundamentals are taught first; experienced learners can fast‑track via projects and advanced electives in Manipal University.

What practical exposure will I get in Manipal University?

Tool labs, simulations and a capstone help you apply SEO/SEM, analytics and campaign planning in Manipal University.

How are exams conducted in Manipal University?

Online proctored assessments and periodic assignments as per MUJ guidelines.

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