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Manipal Online MBA in Digital Marketing

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Course Overview

The Manipal online MBA program in digital marketing explains how brands reach customers online. Your work life continues as usual while you study.
You study ads, SEO, social media, and data through case work that tests each choice. Faculty share examples from real campaigns.
You run campaigns and read live data, and projects test your plans. The results go into your portfolio.
Graduates join brand, growth, and digital teams, and some lead whole accounts. Pay rises with results.

Accreditations

UGC-entitled degree. NAAC A++ accredited Manipal University. Accepted by top e-commerce and digital agency employers.

UGC
UGC
NAAC A++
NAAC A++
DEB
DEB
NIRF
NIRF
QS
QS

Course Highlights

Designed to deliver industry-relevant skills, academic excellence, and career growth

  • Manipal holds a NAAC A++ grade, and the Manipal online masters degree in digital marketing follows UGC-DEB rules. Employers recognise that standard.
  • The course runs for four semesters across two years. About 88 credits make up the plan.
  • You learn SEO, Google Ads, and social media work, and tools like Canva become familiar. Practice builds skill.
  • Live classes run on weekends, and recorded lessons help in busy weeks. Nothing gets lost.
  • Zomato and Ogilvy hire marketing graduates, and drives run twice a year. Preparation starts early.
  • Fresh pay sits near ₹5–10 LPA, and strong results can lift it. Experience matters here.

Course Benefits

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A digital marketing MBA program in online Manipal holds full campus value. It gives you skills that firms look for today.

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Fees stay reasonable at about ₹1.8 lakh in total, and term plans spread the cost. Planning stays simple.

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You keep your job while you study and can apply each lesson at work. Learning has an immediate use.

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Free mentor hours guide your progress, and alumni links open further contacts. Support lasts beyond the course.

Course Fees

The fee structure for this Manipal Online MBA in Digital Marketing is designed to be affordable and flexible for both freshers and working professionals

Manipal Online MBA in Digital Marketing fee structure showing semester fee, total course fee, and EMI options

Total 4 semester

INR 46,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,84,000

*Inclusive of all taxes

EMI starting at

INR 7,667 / Month

*Terms & Conditions apply

Eligibility

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    Bachelor’s degree (10+2+3) in any discipline with at least 50% marks

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    Working professionals and fresh graduates may apply; final‑year candidates considered as per norms

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    Admission based on merit/eligibility screening; bridge modules provided where required

Official certificate layout for Manipal University Online MBA in Digital Marketing, neat and professional design for graduates

Who Can Apply ?

• Graduates with 50% aggregate in any stream from a UGC-recognised university are eligible for this MBA in Digital Marketing.
• Marketing executives and digital campaign managers with 0–7 years of experience should review the Manipal Online MBA program in Digital Marketing covers martech tools most offline MBAs skip.
• Apply today no entrance test required. Submit your documents online and get your admission confirmation within 7 working days.

Course Syllabus

Semester 1

MMBA101
Business Communication (WAC)
MMBA102
Financial Accounting
MMBA103
Managerial Economics
MMBA104
Organisational Behaviour
MMBA105
Marketing Management

Semester 2

MMBA201
Operations Management
MMBA202
Human Resource Management
MMBA203
Legal Aspects of Business
MMBA204
Management Accounting
MMBA205
Business Research Methods (R/Python)

Semester 3

MMBA301
Strategic Management
MMBA302
International Business
MMBA303
Introduction to Digital Marketing
MMBA304
Search Engine Marketing & SEO
MMBA305
Social Media Marketing

Semester 4

MMBA401
Digital Branding & Reputation Management
MMBA402
Advertising & Media Planning
MMBA403
E-Marketing & E-Commerce
MMBA404
Ethics in Digital Marketing
MMBA405
Term Paper / Project

Semester 5

MMBA501
Marketing Analytics & Visualization
MMBA502
Content Strategy & Influencer Marketing
MMBA503
Programmatic & AdTech
MMBA504
Growth Hacking & Acquisition
MMBA505
Elective – AI in Marketing

Semester 6

MMBA601
Capstone – Digital Campaigns
MMBA602
Product Marketing Strategy
MMBA603
Customer Experience & UX
MMBA604
Data Privacy & Compliance
MMBA605
Entrepreneurship in Digital Business

Job Roles

Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.

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Receive insights on industry trends, job roles, and growth opportunities

Job RolesAverage SalaryKey SkillsAge Group
Marketing Executive, SEO Analyst, Social Media Coordinator₹7 LPAGoogle Ads, Canva, Excel22
Digital Marketing Manager, SEO Lead, Performance Marketing Manager₹16 LPAMeta Ads, CRM Tools, Analytics25

Top Recruiters

Students pursuing the Manipal University Online MBA in Digital Marketing can explore career opportunities with companies such as Google, Adobe, Meta, and LinkedIn.

google
adobe
meta
linkedin
amazon
flipkart
policybazaar
byjus
collegedekho

Explore Other Specializations from Manipal University

FAQs

What is the average fee structure for the MUJ online MBA in digital marketing?

Manipal University Jaipur lists the online MBA fee at INR 1,84,000 for Indian students. Digital marketing is an elective inside this MBA, so it carries no separate fee. The program has four semesters, and each semester costs INR 46,000. Annual payment is INR 92,000. A 15% limited offer cuts the total to INR 1,56,400. The offer page shows an end date of October 15, 2026. A non-refundable application fee of INR 500 applies. Course Connect lists a lower total of INR 1,75,000, or INR 43,750 per semester.


What are the scholarship options for online MBA students pursuing digital marketing at Manipal University?

The Manipal Scholarship Scheme gives online MBA learners up to 20% off the program fee. Named groups are defense personnel, government employees, differently-abled learners, MUJ alumni, and meritorious students. Sportspersons also appear under the scholarship section. The pages give no category-wise amounts or cut-off marks. The separate 15% limited offer is a discount, not a scholarship. Learners who take a loan or financing get no additional discounts or offers.


What are the career prospects after completing an online MBA in digital marketing from Manipal University?

Graduates of the MUJ online MBA in digital marketing can apply for roles in SEO, social media, and performance marketing. Course Connect lists entry roles at an average of ₹7 LPA. These include Marketing Executive, SEO Analyst, and Social Media Coordinator. It lists senior roles at an average of ₹16 LPA. These include Digital Marketing Manager, SEO Lead, and Performance Marketing Manager. MUJ names hiring partners such as EY, Goldman Sachs, Accenture, Jio, and HDFC Ergo. Course Connect names Google, Meta, Adobe, Amazon, and Flipkart. MUJ offers placement drives, job fairs, and an AI portal with unlimited mock interviews. No page publishes a placement rate or guarantees a job.


How do I apply for an online MBA in digital marketing at Manipal University Jaipur?

Applicants apply for the MUJ online MBA through the online Manipal enrollment form. First, enter your details in the “Enroll Now” form. Second, verify the OTP sent to your phone. Third, finish the application on the MUJ university portal. Upload your documents there and pay the INR 500 application fee. Course Connect states that admission is confirmed within 7 working days. Choose the Digital Marketing elective in the third semester.


What are the admission requirements for the MUJ online MBA program in digital marketing?

The MUJ online MBA in digital marketing requires no entrance test. Course Connect states that GMAT and CAT scores are not needed. Admission rests on merit and a check of your eligibility. Applicants submit their documents online and pay a non-refundable application fee of INR 500. Course Connect says bridge modules are provided where required. NRI and foreign applicants may also submit a CV, address proof, a valid visa, a PR card, and a passport copy. An international fee applies to them.

Is an online MBA in digital marketing from Manipal University Jaipur worth it?

The MUJ online MBA in digital marketing costs INR 1,56,400 to INR 1,84,000, depending on the offer. The degree is UGC-entitled and NAAC A+ accredited. The MBA program is NBA accredited. It also follows AICTE norms. Study takes 15–20 hours per week over 24 months. You can work while you study. Course Connect lists 60+ hours of tool labs and two live brand campaigns. The trade-offs are that the pages publish no placement rate and list no internships. Salary figures come from a third-party page and are not verified.


Is the Manipal online MBA in digital marketing recognized by employers in India?

Manipal University Jaipur holds UGC entitlement for its online MBA degree. The university is NAAC A+ accredited, and the MBA program is NBA accredited. MUJ states the degree is equivalent to its on-campus degree. The pages list a NIRF rank of 58 for 2025 and a QS 5-Star rating for online learning. They name employers who recruit through the placement portal. No page gives a survey of how employers rate the online degree. Course Connect shows NAAC A++ in one place and A+ in another. Confirm the current grade with the university.



Can I get internship opportunities through the Manipal online MBA program specializing in digital marketing?

The Manipal online MBA in digital marketing does not list internships on any of the three pages. The program offers other practical options. Course Connect lists two live brand campaigns and a Digital Campaigns capstone. It also lists 60+ hours of tool labs. MUJ offers placement drives, job fairs, and mock interviews. Optional campus immersion programs cover Bloomberg Market Concepts and Power BI. Some immersion programs charge an extra fee. Ask a counsellor whether internship support exists.


Is an EMI option available for the Manipal online MBA in digital marketing program?

Manipal University Jaipur offers no-cost EMI for its online MBA. Payments start at INR 6,517 per month. Tenures run 6, 12, or 18 months. Course Connect lists EMIs from INR 7,292 per month, subject to terms and conditions. Learners who use a loan or financing get no additional discounts or offers. Check the final EMI amount with a Manipal counsellor before you apply.


What are the eligibility criteria for an online MBA in digital marketing from Manipal University Jaipur?

Indian applicants to the MUJ online MBA need a 10+2+3 bachelor’s degree from a recognized university. An equivalent degree recognized by the Association of Indian Universities (AIU) also counts. The minimum aggregate is 50% in graduation, or 45% for reserved categories. NRI and foreign applicants need 50% and the same degree. Degrees earned outside India need an AIU equivalence certificate. Any degree stream qualifies. Course Connect says fresh graduates and working professionals can apply. It says final-year students are considered under university norms.