
MBA in Marketing Management












Manipal University India’s Online MBA in Marketing Management is designed to help you really understand what drives successful marketing—from key principles and smart strategies to how it all fits within the world of modern business.
The program emphasizes consumer behavior, brand dynamics, and the use of big data analytics to enhance customer experience and marketing effectiveness.
At Manipal University India, the curriculum is built to give you the skills and confidence to tackle the fast-changing world of modern marketing. You’ll dive into everything from finance and strategy to operations, leadership, international business, and e-commerce. With hands-on projects and real-world case studies, you’ll graduate ready to take on leadership roles in marketing, no matter which industry you choose.
Emphasizes development of critical thinking and leadership qualities essential for marketing managers.
Ideal for working professionals due to self-paced online delivery.
UGC-entitled and AICTE-approved MBA that holds national and international recognition.
Opens up multiple career avenues in marketing, advertising, digital marketing, brand management, and more.
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S.No | Credit | Subject |
---|---|---|
1 | Entrepreneurial Practice | |
2 | Business Communication (WAC) | |
3 | Managerial Economics | |
4 | Financial Accounting | |
5 | Data Visualisation (Excel/Tableau) | |
6 | Organizational Behaviour | |
7 | Marketing Management |
S.No | Credit | Subject |
---|---|---|
1 | Business Research Methods (R/Python) | |
2 | Operation Management | |
3 | Human Resource Management | |
4 | Management Accounting | |
5 | Financial Management | |
6 | Legal Aspects of Business | |
7 | Business Communication (VAC) |