MBA in Marketing Management

Easy EMI

Assured job opportunity

Limited seats available!

Batch Start Date:2nd Jul 2025

EMI Starts From: ₹8000/-

Live Class:Online

Average Salary:₹10.0LPA

Course Overview

Manipal University’s Online MBA in Marketing Management is a comprehensive postgraduate program designed to provide learners with a deep understanding of marketing principles, strategies, and concepts within the broader context of business management. The program emphasizes consumer behavior, brand dynamics, and the use of big data analytics to enhance customer experience and marketing effectiveness.

The curriculum is crafted to equip graduates with the skills necessary to navigate the complexities of modern marketing in a dynamic business environment. It covers a broad spectrum of business topics including finance, strategy, operations, leadership, international business management, and e-commerce. Students gain hands-on experience through projects and case studies, preparing them for leadership roles in marketing across various sectors.

Course Highlights

Dynamic Marketing Domain: Specialization in marketing management prepares students for top marketing roles in diverse industries.
Comprehensive Curriculum: Covers marketing strategy, consumer behavior, digital marketing, brand management, sales distribution, and supply chain management.
Big Data Integration: Leverages insights from big data to improve customer engagement and marketing strategies.
Entrepreneurship Focus: Equips aspiring entrepreneurs with skills to analyze market trends, create effective marketing plans, and build strong brand presence.
Business Context Understanding: Provides a holistic view of how marketing fits into overall business strategy.
Flexible Online Learning: Enables working professionals to study at their own pace with live and recorded sessions accessible anytime, anywhere.
Hands-on Projects: Real-world assignments and case studies to develop practical marketing skills.
Expert Faculty: Learn from experienced academicians and industry professionals.
Career Support: Includes resume building, mock interviews, and placement assistance.
Global Peer Networking: Opportunity to collaborate with professionals worldwide.

Course

Benefits

Emphasizes development of critical thinking and leadership qualities essential for marketing managers.

Ideal for working professionals due to self-paced online delivery.

UGC-entitled and AICTE-approved MBA that holds national and international recognition.

Opens up multiple career avenues in marketing, advertising, digital marketing, brand management, and more.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Course Recommendation➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

»Bachelor’s degree (10+2+3) from a recognized university in India with minimum 50% marks (45% for reserved categories).
» Clearance of Manipal University Online Aptitude Test or valid score (40% and above) in CAT/MAT/CMAT/XAT/GMAT exempts the test.
» Suitable for fresh graduates and working professionals with strategic thinking and creativity.

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Course Syllabus

S.No	Code	Subject
1		Management Process and Organizational Behavior
2		Business Communication
3		Statistics for Management
4		Financial & Management Accounting
5		Managerial Economics
6		Human Resource Management

S.No	Code	Subject
1		Production and Operations Management
2		Marketing Management
3		Management Information System
4		Operations Research
5		Project Management
6		Financial Management

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Brand Manager

Oversees brand positioning and marketing communications to build brand equity and customer loyalty.

AVG SALARY12.0 LPA

Market Research Analyst

Analyzes market data to understand consumer trends and preferences, providing insights to guide marketing strategies.

AVG SALARY8.0 LPA

Advertising Manager

Plans and executes advertising campaigns across various media channels to promote products and services.

AVG SALARY9.0 LPA

Marketing Manager

Develops and implements marketing strategies to drive brand growth, collaborating with cross-functional teams to execute campaigns and analyze market trends.

AVG SALARY10.0 LPA

Digital Marketing Manager

Manages SEO, SEM, social media, and online marketing campaigns to maximize digital presence and ROI.

AVG SALARY9.0 LPA

TopRecruiters

FAQs

How does Course Connect's 100% job guarantee apply to this MBA?

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Course Connect guarantees placement through personalized coaching, hands-on assignments, interview training, and continuous job referrals via its corporate network.

What support is provided if I am not placed immediately after graduation?

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You enter the Placement Continuity program offering extra coaching, interview opportunities, and recruiter connections until you secure a job.

What placement help and company network access does Course Connect provide?

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You get access to employer networks, targeted job recommendations, resume and LinkedIn profile improvement, mock interviews, and ongoing mentoring until placement.

Is assistance available for resume building and mock interviews?

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Yes, Course Connect provides resume evaluations, LinkedIn optimization, and mock interview practice tailored for marketing roles.

What practical skills will I gain from this MBA?

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Skills include marketing strategy, consumer behavior analysis, digital marketing, brand management, and marketing research.

What are the core subjects covered in this MBA?

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Core subjects include Marketing Management, Consumer Behavior, Digital Marketing, Brand Management, Sales and Distribution, and Marketing Research.

What are the eligibility criteria for admission?

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Candidates must have a bachelor’s degree with at least 50-60% marks from a recognized university; no entrance exam or prior work experience is mandatory.

Is the MBA degree recognized?

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Yes, it is UGC-entitled and AICTE-approved, ensuring national and international recognition.

How will this MBA help my career?

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It prepares you for strategic marketing roles, enhancing your ability to analyze markets, manage brands, and drive digital campaigns.

Is this MBA suitable for working professionals?

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Yes, the program is fully online with flexible live and recorded sessions designed to fit working professionals’ schedules.