Manipal Online MBA in Marketing Management

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Course Overview

Manipal University’s Online MBA in Marketing is a 2‑year programme for professionals and graduates aiming to lead brand, product and growth functions. The degree integrates core management with advanced marketing topics—consumer behaviour, brand management, sales & channel strategy, services and digital marketing—supported by analytics and research methods. Offered online by UGC‑entitled, NAAC A+/AICTE‑compliant Manipal University, it balances live classes, recorded content and projects for flexible learning. You’ll practice data‑driven decision‑making, integrated communications and market planning through cases and a capstone. Graduates can progress into product marketing, brand management, market research, retail and B2B roles across industries.

Course Highlights

Holistic marketing core: Master consumer, brand, product, pricing and channels
Quant for marketers: Apply research methods, surveys and analytics to insights
IMC & digital: Design integrated campaigns across paid, owned and earned media
Sales leadership: Learn key account management, negotiation and territory planning
Services & retail: Build service quality, CRM and omni‑channel retail playbooks
Global perspective: Understand international marketing and cross‑border strategies
Capstone consulting: Solve a market entry or brand growth case with mentors
Career enablement: Resume clinics, interview prep and recruiter interactions

Course

Benefits

Advance to brand roles Build a portfolio of analyses and campaigns that prove readiness for brand or product mandates.

Data‑driven decisions Use research and analytics to size markets, segment customers and optimize ROI.

Cross‑functional fluency Work effectively with sales, finance and operations to deliver business outcomes.

Placement advantage Benefit from guided job search support and alumni/recruiter connects.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Eligibility

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Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks (relaxation as per norms)
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Open to freshers and working professionals
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Merit‑based admission; shortlisted learners may complete foundation/bridge modules

Official certificate layout for Manipal University Online MBA in Marketing with graduate name area and program title

Course

Fees

Total 2 semester

INR 87,500 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,75,000

*Inclusive of all taxes

EMI starting at

INR 7,292 / Month

*Terms & Conditions apply

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Course Syllabus

S.No	Credit	Subject
1	MMBA101	Business Communication (WAC)
2	MMBA102	Financial Accounting
3	MMBA103	Managerial Economics
4	MMBA104	Organisational Behaviour
5	MMBA105	Marketing Management

S.No	Credit	Subject
1	MMBA201	Operations & Supply Chain Management
2	MMBA202	Human Resource Management
3	MMBA203	Legal Aspects of Business
4	MMBA204	Managerial Finance
5	MMBA205	Business Research Methods