OPJG Online MBA in Marketing Management
Course Overview
O P Jindal Global University’s Online MBA in Marketing Management is a 12‑month programme tailored for working professionals and ambitious graduates seeking accelerated marketing leadership across digital, brand and growth roles. The curriculum blends foundational coursework with advanced topics such as consumer behavior, brand strategy, digital marketing, and market research, alongside industry projects and mentorship. As an UGC‑entitled programme delivered fully online through live and recorded classes, it offers schedule flexibility without compromising academic rigour. Learning outcomes emphasise segmentation, positioning, omnichannel planning and ROI measurement and exposure to emerging trends including performance marketing, martech and privacy‑centric analytics. Graduates are prepared for leadership roles across private, public and emerging sectors.
Accreditations
Govt. Recognised
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UGC‑Entitled Degree: Recognized online credential from Institution of Eminence university
- Digital & Brand Strategy: Master full‑funnel marketing, research and analytics
- Flexible Learning: Live classes, recorded lectures, mobile‑first LMS for busy schedules
- Experienced Faculty: Sessions by JGBS scholars and industry experts
- Career Services: Resume workshops, mock interviews, and recruiter connects
- Capstone Project: Solve a real business problem using data‑driven frameworks
- Peer Learning: Cross‑industry cohort for networking and collaboration
- Global Outlook: Cases on international markets and cross‑border strategy
Course Benefits
Skill Mastery
Build real‑world expertise with projects, simulations and rigorous assessments across core and specialization subjects.
Career Acceleration
Leverage a recognized online degree to pivot or step up into high‑impact roles with faster timelines.
Cutting‑Edge Curriculum
Stay current with modules on AI, analytics, digital platforms and regulatory changes shaping the field.
Placement & Mentorship
Access career services, interview prep, and alumni connects to showcase your portfolio to recruiters.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 90,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,80,000
*Inclusive of all taxes
EMI starting at
INR 15,000 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks
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Open to fresh graduates and working professionals
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Admission via merit; applicants may submit JMAT/CAT/GMAT/GRE or meet internal criteria
Course Syllabus
Semester 1
OMBM101
Managerial Economics
OMBM102
Accounting for Managers
OMBM103
Business Statistics
OMBM104
Business Communication
OMBM105
Organizational Behaviour
Semester 2
OMBM201
Consumer Behaviour
OMBM202
Marketing Research
OMBM203
Sales & Channel Management
OMBM204
Operations Management
OMBM205
Business Research Methods
Semester 3
OMBM301
Digital Marketing Strategy
OMBM302
Brand Management
OMBM303
Product & Pricing Strategy
OMBM304
Services Marketing
OMBM305
Retail & E‑commerce
Semester 4
OMBM401
Marketing Analytics
OMBM402
Integrated Marketing Communications
OMBM403
Ethics & Data Privacy
OMBM404
Strategic Management
OMBM405
International Marketing
Semester 5
OMBM501
Growth Marketing & A/B Testing
OMBM502
B2B Marketing
OMBM503
Customer Experience Management
OMBM504
Public Relations & Influencer
OMBM505
Project Management
Semester 6
OMBM601
Marketing Capstone
OMBM602
Content & Social Media Lab
OMBM603
CRM & Loyalty Programs
OMBM604
Design Thinking for Marketers
OMBM605
Entrepreneurship Lab
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from O P Jindal Global University
FAQs
Does the Online MBA in Marketing Management cover digital marketing tools in O P Jindal Global University?
Yes, you will apply analytics, A/B testing and campaign dashboards in projects in O P Jindal Global University.
Are live classes interactive for Online MBA in Marketing Management at O P Jindal Global University?
Yes, with case discussions, polls and breakout activities, recordings are provided in O P Jindal Global University.
Can non‑marketing grads apply for Online MBA in Marketing Management at O P Jindal Global University?
Yes. Foundational modules build context before advanced specialisation courses in O P Jindal Global University.
How is performance evaluated for Online MBA in Marketing Management at O P Jindal Global University?
Through assignments, projects, quizzes and proctored exams in O P Jindal Global University.
Can I work while studying Online MBA in Marketing Management at O P Jindal Global University?
Absolutely—the programme is designed for working professionals in O P Jindal Global University.