Shobhit Online BBA in Marketing
Course Overview
The Online BBA in Marketing from Shobhit University is designed to provide students with a solid foundation in the principles of marketing, including branding, market research, digital marketing, consumer behavior, and sales management. This program is ideal for students seeking to pursue a career in marketing while enjoying the flexibility of online learning. Whether you're a fresh graduate or a working professional, this course will equip you with the skills necessary to excel in the dynamic field of marketing.
Accreditations
UGC-DEB Approved
Global Recognition
NAAC A+
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UGC-Recognized, NAAC-Accredited BBA: Validated for employment and further studies in India and abroad.
- Comprehensive Marketing Curriculum: Gain expertise in areas such as market research, digital marketing, consumer behavior, advertising strategies, and brand management.
- Live Projects & Case Studies: Apply theoretical knowledge to real-world marketing challenges through live projects and industry case studies.
- Flexible, 100% Online Format: Learn at your own pace with live/recorded sessions and interactive assignments.
- Placement & Career Support: CV writing, mock interviews, and job referrals through Course Connect and Shobhit University.
- Peer & Alumni Networking: Connect with industry leaders, faculty, and peers via webinars, workshops, and group projects.
Course Benefits
Develop Core Marketing Skills: Master key marketing techniques such as digital marketing, branding, consumer insights, and sales management.
Hands-On Learning: Engage with live projects, case studies, and marketing simulations to bridge the gap between theory and practice.
Broaden Career Opportunities: Open doors to various marketing roles, including digital marketing, brand management, market research, and advertising.
Comprehensive Placement Assistance: Access career services such as personalized CV writing, interview coaching, and job referrals.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 22,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,32,000
*Inclusive of all taxes
EMI starting at
INR 3,667 / Month
*Terms & Conditions apply
Eligibility
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Students who’ve completed Intermediate / Higher Secondary (10+2) from any recognized board are eligible
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All the details related to fees, admission structure and financial assistance are available on the University Website.
Course Syllabus
Semester 1
Environmental Studies
Microeconomics
Financial Accounting
Management Principles & Applications
Business Organisation
Semester 2
Business Law
Business Communication
Cost Accounting
Organisational Behaviour
Supply Chain Management
Semester 3
Macroeconomics
Corporate Laws
Human Resource Management
Computer Applications in Business
Income Tax & Practices
Semester 4
Business Statistics
Principles of Marketing
Indian Economy
E-Commerce
Entrepreneurship
Semester 5
Fundamentals of Financial Management
Production & Operations Management
Business Policy and Strategy
Financial Markets
Security Analysis and Portfolio Management
Semester 6
Corporate Accounting
Goods and Services Tax and Customs Law
Insurance & Risk Management
Banking Principles & Operations
Project Report & Viva
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
How will Shobhit University Online BBA in Marketing impact my career prospects in 2026?
The Shobhit University Online BBA in Marketing is designed to align with the digital-first economy of 2026, equipping students with data-driven marketing strategies and consumer behavior insights that are essential for modern corporate roles.
What are the core subjects covered in the Shobhit University Online BBA in Marketing Syllabus?
The Shobhit University Online BBA in Marketing Syllabus includes fundamental subjects such as Brand Management, Digital Marketing, Market Research, and Integrated Marketing Communications to ensure a comprehensive understanding of the field.
What is the criteria for Shobhit University Online BBA in Marketing Eligibility?
To meet the Shobhit University Online BBA in Marketing Eligibility requirements, candidates must have completed their 10+2 education from a recognized board in any stream with the minimum percentage specified by the university.
Does Shobhit University provide placement assistance for the Online BBA in Marketing from Shobhit University?
Yes, students pursuing an Online BBA in Marketing from Shobhit University receive dedicated career support, including resume building, interview preparation, and access to a network of corporate partners for job opportunities.
Is the degree obtained through the Shobhit University Online BBA in Marketing valid for higher studies abroad?
The degree awarded by Shobhit University is recognized by the UGC and DEB, making it legally valid for government jobs, private sector employment, and pursuing higher education in India or at international institutions.
What is the admission process and is there an entrance exam for Shobhit University’s program?
Admission to Shobhit University’s online program is typically merit-based, requiring candidates to submit their academic transcripts and identity documents through the official portal without a mandatory national-level entrance exam.
Which digital tools and learning outcomes are prioritized by Shobhit’s marketing curriculum?
Shobhit’s curriculum prioritizes the mastery of SEO tools, CRM software, and analytical platforms, ensuring students graduate with the practical skills needed to execute high-impact marketing campaigns.
How are the examinations conducted for the Shobhit University online BBA degree?
Examinations at Shobhit University are conducted in a proctored online environment, allowing students to take their semester-end assessments from home while maintaining high academic integrity.
Are there any mandatory bridge courses for the Online BBA in Marketing from Shobhit University?
Not applicable. The Online BBA in Marketing from Shobhit University is structured to accommodate students from diverse academic backgrounds without the requirement of additional bridge courses.
What is the duration limits for Shobhit University’s BBA program?
Shobhit University’s program has a minimum duration of three years (six semesters) and provides a maximum of six years for students to complete all academic requirements and credits.