Uttaranchal Online MBA in Digital Marketing Management
Course Overview
Uttaranchal University’s Online Online MBA in Digital Marketing Management is a two-year programme designed for working professionals and recent graduates aiming to fast-track leadership roles. The curriculum blends core management foundations in strategy, finance, operations and research methods with specialised study in SEO, performance marketing, social media strategy, martech stacks and digital analytics. Delivered through live and recorded online classes with 8–10 hours of guided learning per week, it offers flexibility for full-time employees. The degree is offered by a NAAC A+ university and is UGC-entitled; Online MBA is also listed as AICTE-recognized by the university. Learners develop domain expertise, analytical thinking and digital-first business capabilities. Graduates typically step into roles across corporates, consulting firms, start-ups and high-growth digital businesses.
Accreditations
UGC Recognised
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Full-Funnel Strategy: Design acquisition, activation and retention programmes end to end
- Tools & Platforms: Hands-on practice with analytics, ad managers and automation tools
- SEO & Content: Master keyword research, on-page optimisation and content frameworks
- Paid Media Mastery: Manage budgets, bids and creatives for scalable performance
- Attribution & Reporting: Build dashboards and measure ROI with clean data
- Social & Influence: Leverage creators and social listening for engagement
- Portfolio Project: Graduate with a demonstrable digital marketing portfolio
- Mentoring & Careers: Get interview prep and placement assistance for growth roles
Course Benefits
Career Momentum
Gain a nationally recognized online MBA credential that signals readiness for larger responsibility and pay growth.
Skills That Matter
Master analytics, leadership and domain tools mapped to current industry job descriptions.
Learn While You Work
Blend live lectures with recordings and LMS resources to study around work and life.
Placement Assistance
Access resume clinics, mock interviews and virtual job fairs to accelerate job outcomes.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 25,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,00,000
*Inclusive of all taxes
EMI starting at
INR 4,167 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks (45% for reserved categories)
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Open to working professionals; prior experience preferred but not mandatory
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Admission on merit per university norms; may include document screening and counseling
Course Syllabus
Semester 1
UMBA101
Principles and Practices of Management
UMBA102
Accounting for Managerial Decisions
UMBA103
Economics for Managers
UMBA104
Business Environment
UMBA105
E-Commerce
Semester 2
UMBA201
Emerging Business Law
UMBA202
Business Research Methods
UMBA203
Marketing Management
UMBA204
Business Analytics
UMBA205
Operations Management
Semester 3
UMBA301
Fundamentals of Digital Marketing
UMBA302
Digital Business Design
UMBA303
Digital Technologies and Analytics
UMBA304
Digital Strategies for Business
UMBA305
Strategic Management
Semester 4
UMBA401
Entrepreneurship Development
UMBA402
Corporate Governance
UMBA403
Digital Marketing Project / Portfolio
UMBA404
Marketing Automation & CRM
UMBA405
Content & Influencer Strategy
Semester 5
UMBA501
Elective Seminar & Industry Masterclass
UMBA502
Career Skills Workshop
UMBA503
Research Methods for Project
UMBA504
Internship / Live Project
UMBA505
Open Elective
Semester 6
UMBA601
Capstone Thesis / Dissertation
UMBA602
Professional Certification Prep
UMBA603
Portfolio & Viva
UMBA604
Leadership & Ethics in Practice
UMBA605
Comprehensive Viva Voce
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is the Uttaranchal University Online MBA in Digital Marketing Management degree recognized?
Yes. The Uttaranchal University Online MBA in Digital Marketing Management is UGC-entitled, offered by a NAAC A+ accredited university, and listed by the university as AICTE-recognized for Online MBA and MCA programmes.
What is the duration and weekly workload for the Uttaranchal University Online MBA in Digital Marketing Management?
The Uttaranchal University Online MBA in Digital Marketing Management is a 2-year programme spread across four semesters. Students should plan for approximately 8–10 hours of study per week, including live sessions, self-paced learning, and assignments.
Can I pursue the Uttaranchal University Online MBA in Digital Marketing Management while working full-time?
Yes. The Uttaranchal University Online MBA in Digital Marketing Management is designed for flexibility, offering live sessions along with recorded lectures and comprehensive LMS resources—making it ideal for working professionals to balance studies with their careers.
What are typical roles after graduating from the Uttaranchal University Online MBA in Digital Marketing Management?
Graduates of the Uttaranchal University Online MBA in Digital Marketing Management can pursue roles such as Digital Marketing Manager, SEO/SEM Specialist, Brand Strategist, Social Media Manager, Performance Marketing Analyst, or Marketing Consultant across diverse industries.
What is the eligibility criteria for MBA in Digital Marketing Management?
A 3-year bachelor’s degree with 50% marks (45% for reserved categories) is typical; working professionals are welcome.