Can I pursue the MBA in Digital Marketing Management at Uttaranchal University while working full-time?

Yes. At Uttaranchal University, live sessions are complemented by recordings and LMS resources, enabling working professionals to easily keep pace with the program.

Uttaranchal Online MBA in Digital Marketing Management

Uttaranchal University campus image for online degree programs

Course Overview

Uttaranchal University’s Online Online MBA in Digital Marketing Management is a two-year programme designed for working professionals and recent graduates aiming to fast-track leadership roles. The curriculum blends core management foundations in strategy, finance, operations and research methods with specialised study in SEO, performance marketing, social media strategy, martech stacks and digital analytics. Delivered through live and recorded online classes with 8–10 hours of guided learning per week, it offers flexibility for full-time employees. The degree is offered by a NAAC A+ university and is UGC-entitled; Online MBA is also listed as AICTE-recognized by the university. Learners develop domain expertise, analytical thinking and digital-first business capabilities. Graduates typically step into roles across corporates, consulting firms, start-ups and high-growth digital businesses.

Course Highlights

Full-Funnel Strategy: Design acquisition, activation and retention programmes end to end
Tools & Platforms: Hands-on practice with analytics, ad managers and automation tools
SEO & Content: Master keyword research, on-page optimisation and content frameworks
Paid Media Mastery: Manage budgets, bids and creatives for scalable performance
Attribution & Reporting: Build dashboards and measure ROI with clean data
Social & Influence: Leverage creators and social listening for engagement
Portfolio Project: Graduate with a demonstrable digital marketing portfolio
Mentoring & Careers: Get interview prep and placement assistance for growth roles

Course

Benefits

Career Momentum Gain a nationally recognized online MBA credential that signals readiness for larger responsibility and pay growth.

Skills That Matter Master analytics, leadership and domain tools mapped to current industry job descriptions.

Learn While You Work Blend live lectures with recordings and LMS resources to study around work and life.

Placement Assistance Access resume clinics, mock interviews and virtual job fairs to accelerate job outcomes.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

»
Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks (45% for reserved categories)
»
Open to working professionals; prior experience preferred but not mandatory
»
Admission on merit per university norms; may include document screening and counseling

Course

Fees

Total 4 semester

INR 25,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,00,000

*Inclusive of all taxes

EMI starting at

INR 4,167 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	UMBA101	Principles and Practices of Management
2	UMBA102	Accounting for Managerial Decisions
3	UMBA103	Economics for Managers
4	UMBA104	Business Environment
5	UMBA105	E-Commerce

S.No	Credit	Subject
1	UMBA201	Emerging Business Law
2	UMBA202	Business Research Methods
3	UMBA203	Marketing Management
4	UMBA204	Business Analytics
5	UMBA205	Operations Management

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Performance Marketing Manager

Plan and optimise paid search, display and social campaigns to hit CAC/ROAS goals.

AVG SALARY10.0 LPA

SEO Manager

Own technical and content SEO strategies to lift rankings and organic traffic.

AVG SALARY9.0 LPA

Social Media Strategist

Build community, content calendars and creator programs for brand growth.

AVG SALARY7.0 LPA

Marketing Analytics Specialist

Develop tracking plans, dashboards and attribution insights for decisions.

AVG SALARY9.5 LPA

Growth Marketer

Run experiments across the funnel to drive activation, retention and revenue.

AVG SALARY11.0 LPA

TopRecruiters

FAQs

Is the Uttaranchal University Online MBA in Digital Marketing Management degree recognized?

Yes. The Uttaranchal University Online MBA in Digital Marketing Management is UGC-entitled, offered by a NAAC A+ accredited university, and listed by the university as AICTE-recognized for Online MBA and MCA programmes.

What is the duration and weekly workload for the Uttaranchal University Online MBA in Digital Marketing Management?

The Uttaranchal University Online MBA in Digital Marketing Management is a 2-year programme spread across four semesters. Students should plan for approximately 8–10 hours of study per week, including live sessions, self-paced learning, and assignments.

Can I pursue the Uttaranchal University Online MBA in Digital Marketing Management while working full-time?

Yes. The Uttaranchal University Online MBA in Digital Marketing Management is designed for flexibility, offering live sessions along with recorded lectures and comprehensive LMS resources—making it ideal for working professionals to balance studies with their careers.

What are typical roles after graduating from the Uttaranchal University Online MBA in Digital Marketing Management?

Graduates of the Uttaranchal University Online MBA in Digital Marketing Management can pursue roles such as Digital Marketing Manager, SEO/SEM Specialist, Brand Strategist, Social Media Manager, Performance Marketing Analyst, or Marketing Consultant across diverse industries.

What is the eligibility criteria for MBA in Digital Marketing Management?

A 3-year bachelor’s degree with 50% marks (45% for reserved categories) is typical; working professionals are welcome.

RecommendedCourses

Alagappa Online BBA (Bachelor of Business Administration)

Alagappa University • 36 months

Alagappa Online MBA (Master of Business Administration)(General)

Alagappa University • 24 months

Alliance Online BBA in Marketing

Alliance University • 36 months

Online B.COM in Marketing Management

Alliance University • 36 months