

Uttaranchal Online MBA in Marketing Management




Application Closing soon for Jul 2026 Batch
EMI Starts From: NA
Live Class:Online
Average Salary:₹12.0LPA





Application Closing soon for Jul 2026 Batch
EMI Starts From: NA
Live Class:Online
Average Salary:₹12.0LPAUttaranchal University’s Online Online MBA in Marketing Management is a two-year programme designed for working professionals and recent graduates aiming to fast-track leadership roles. The curriculum blends core management foundations in strategy, finance, operations and research methods with specialised study in consumer behaviour, brand strategy, marketing analytics, integrated marketing communications and digital channels. Delivered through live and recorded online classes with 8–10 hours of guided learning per week, it offers flexibility for full-time employees. The degree is offered by a NAAC A+ university and is UGC-entitled; Online MBA is also listed as AICTE-recognized by the university. Learners develop domain expertise, analytical thinking and digital-first business capabilities. Graduates typically step into roles across corporates, consulting firms, start-ups and high-growth digital businesses.
Strategic Brand Leadership: Learn positioning, architecture and equity tracking for competitive advantage
Consumer Insight Methods: Apply qualitative and quantitative research to decode buyer behaviour
Digital & Performance: Use SEO, PPC and analytics dashboards for measurable results
IMC Campaign Planning: Design integrated campaigns that align paid, owned and earned media
Marketing Analytics: Translate data into spend allocation and ROI improvements
Retail & Omnichannel: Plan assortment, pricing and last-mile experiences
Capstone in Marketing: Solve a live marketing challenge with faculty and mentors
Career Support: Access mentoring, resume reviews and virtual job fairs
What additional you get from CourseConnect
Need to consult an Expert?
Have queries or need guidance? Our experts can help you decide.
Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks (45% for reserved categories)
Open to working professionals; prior experience preferred but not mandatory
Admission on merit per university norms; may include document screening and counseling



Total 4 semester
INR 25,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,00,000
*Inclusive of all taxes
EMI starting at
INR 4,167 / Month
*Terms & Conditions apply
Talk to our Career Companion

| S.No | Credit | Subject |
|---|---|---|
| 1 | UMBA101 | Principles and Practices of Management |
| 2 | UMBA102 | Accounting for Managerial Decisions |
| 3 | UMBA103 | Economics for Managers |
| 4 | UMBA104 | Business Environment |
| 5 | UMBA105 | E-Commerce |
| S.No | Credit | Subject |
|---|---|---|
| 1 | UMBA201 | Emerging Business Law |
| 2 | UMBA202 | Business Research Methods |
| 3 | UMBA203 | Marketing Management |
| 4 | UMBA204 | Business Analytics |
| 5 | UMBA205 | Operations Management |

Alagappa University • 36 months

Alagappa University • 24 months

Alliance University • 36 months

Alliance University • 36 months