Uttaranchal Online MBA in Marketing Management

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Course Overview

Uttaranchal University’s Online Online MBA in Marketing Management is a two-year programme designed for working professionals and recent graduates aiming to fast-track leadership roles. The curriculum blends core management foundations in strategy, finance, operations and research methods with specialised study in consumer behaviour, brand strategy, marketing analytics, integrated marketing communications and digital channels. Delivered through live and recorded online classes with 8–10 hours of guided learning per week, it offers flexibility for full-time employees. The degree is offered by a NAAC A+ university and is UGC-entitled; Online MBA is also listed as AICTE-recognized by the university. Learners develop domain expertise, analytical thinking and digital-first business capabilities. Graduates typically step into roles across corporates, consulting firms, start-ups and high-growth digital businesses.

Course Highlights

Strategic Brand Leadership: Learn positioning, architecture and equity tracking for competitive advantage
Consumer Insight Methods: Apply qualitative and quantitative research to decode buyer behaviour
Digital & Performance: Use SEO, PPC and analytics dashboards for measurable results
IMC Campaign Planning: Design integrated campaigns that align paid, owned and earned media
Marketing Analytics: Translate data into spend allocation and ROI improvements
Retail & Omnichannel: Plan assortment, pricing and last-mile experiences
Capstone in Marketing: Solve a live marketing challenge with faculty and mentors
Career Support: Access mentoring, resume reviews and virtual job fairs

Course

Benefits

Career Momentum Gain a nationally recognized online MBA credential that signals readiness for larger responsibility and pay growth.

Skills That Matter Master analytics, leadership and domain tools mapped to current industry job descriptions.

Learn While You Work Blend live lectures with recordings and LMS resources to study around work and life.

Placement Assistance Access resume clinics, mock interviews and virtual job fairs to accelerate job outcomes.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Have queries or need guidance? Our experts can help you decide.

Eligibility

»
Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks (45% for reserved categories)
»
Open to working professionals; prior experience preferred but not mandatory
»
Admission on merit per university norms; may include document screening and counseling

Official certificate for Uttaranchal Online MBA Marketing showing name, degree title, university seal and signature

Course

Fees

Total 4 semester

INR 25,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,00,000

*Inclusive of all taxes

EMI starting at

INR 4,167 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	UMBA101	Principles and Practices of Management
2	UMBA102	Accounting for Managerial Decisions
3	UMBA103	Economics for Managers
4	UMBA104	Business Environment
5	UMBA105	E-Commerce

S.No	Credit	Subject
1	UMBA201	Emerging Business Law
2	UMBA202	Business Research Methods
3	UMBA203	Marketing Management
4	UMBA204	Business Analytics
5	UMBA205	Operations Management

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Digital Marketing Manager

Lead SEO, performance marketing, social media and analytics to drive growth.

AVG SALARY9.5 LPA

Market Research Analyst

Design studies, analyse consumer insights and support data-driven decisions.

AVG SALARY6.5 LPA

Product Marketing Manager

Drive go-to-market plans, messaging and enablement with sales and product.

AVG SALARY11.0 LPA

Sales & Distribution Manager

Manage channel partners, territories and revenue plans for growth markets.

AVG SALARY8.0 LPA

Brand Manager

Build brand positioning, craft campaigns and oversee market performance across channels.

AVG SALARY9.0 LPA

TopRecruiters

FAQs

Is the Uttaranchal University Online MBA in Marketing Management degree recognized?

Yes. The Uttaranchal University Online MBA in Marketing Management is UGC-entitled, awarded by a NAAC A+ accredited university, and listed by the university as AICTE-recognized for Online MBA and MCA programmes.

What is the duration and weekly workload for the Uttaranchal University Online MBA in Marketing Management?

The Uttaranchal University Online MBA in Marketing Management is a 2-year programme spread across four semesters. Students should plan for approximately 8–10 hours of study per week, including live sessions, self-learning, and assignments.

Will I work on practical projects in the Uttaranchal University Online MBA in Marketing Management?

Yes. The Uttaranchal University Online MBA in Marketing Management includes practical components such as assignments, case studies, and a final capstone or dissertation project. Certain specializations also feature live or portfolio-based projects to build applied marketing and management skills.

What are typical roles after graduating from the Uttaranchal University Online MBA in Marketing Management?

Graduates of the Uttaranchal University Online MBA in Marketing Management can pursue diverse roles such as marketing analyst, brand manager, digital marketing strategist, business development manager, and management consultant across various industries and corporate sectors.

What are the eligibility criteria for MBA in Marketing Management?

A 3-year bachelor’s degree with 50% marks (45% for reserved categories) is typical; working professionals are welcome.

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