Uttaranchal Online MBA in Marketing Management
Course Overview
Uttaranchal University’s Online Online MBA in Marketing Management is a two-year programme designed for working professionals and recent graduates aiming to fast-track leadership roles. The curriculum blends core management foundations in strategy, finance, operations and research methods with specialised study in consumer behaviour, brand strategy, marketing analytics, integrated marketing communications and digital channels. Delivered through live and recorded online classes with 8–10 hours of guided learning per week, it offers flexibility for full-time employees. The degree is offered by a NAAC A+ university and is UGC-entitled; Online MBA is also listed as AICTE-recognized by the university. Learners develop domain expertise, analytical thinking and digital-first business capabilities. Graduates typically step into roles across corporates, consulting firms, start-ups and high-growth digital businesses.
Accreditations
UGC Recognised
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Strategic Brand Leadership: Learn positioning, architecture and equity tracking for competitive advantage
- Consumer Insight Methods: Apply qualitative and quantitative research to decode buyer behaviour
- Digital & Performance: Use SEO, PPC and analytics dashboards for measurable results
- IMC Campaign Planning: Design integrated campaigns that align paid, owned and earned media
- Marketing Analytics: Translate data into spend allocation and ROI improvements
- Retail & Omnichannel: Plan assortment, pricing and last-mile experiences
- Capstone in Marketing: Solve a live marketing challenge with faculty and mentors
- Career Support: Access mentoring, resume reviews and virtual job fairs
Course Benefits
Career Momentum
Gain a nationally recognized online MBA credential that signals readiness for larger responsibility and pay growth.
Skills That Matter
Master analytics, leadership and domain tools mapped to current industry job descriptions.
Learn While You Work
Blend live lectures with recordings and LMS resources to study around work and life.
Placement Assistance
Access resume clinics, mock interviews and virtual job fairs to accelerate job outcomes.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 25,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,00,000
*Inclusive of all taxes
EMI starting at
INR 4,167 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks (45% for reserved categories)
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Open to working professionals; prior experience preferred but not mandatory
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Admission on merit per university norms; may include document screening and counseling
Course Syllabus
Semester 1
UMBA101
Principles and Practices of Management
UMBA102
Accounting for Managerial Decisions
UMBA103
Economics for Managers
UMBA104
Business Environment
UMBA105
E-Commerce
Semester 2
UMBA201
Emerging Business Law
UMBA202
Business Research Methods
UMBA203
Marketing Management
UMBA204
Business Analytics
UMBA205
Operations Management
Semester 3
UMBA301
Sales and Distribution Management
UMBA302
Integrated Marketing Communication & Brand Management
UMBA303
Consumer Buying Behavior
UMBA304
Marketing Research
UMBA305
Strategic Management
Semester 4
UMBA401
Entrepreneurship Development
UMBA402
Corporate Governance
UMBA403
Marketing Project / Dissertation
UMBA404
Advanced Marketing Analytics
UMBA405
Omnichannel & Retail Strategy
Semester 5
UMBA501
Elective Seminar & Industry Masterclass
UMBA502
Career Skills Workshop
UMBA503
Research Methods for Project
UMBA504
Internship / Live Project
UMBA505
Open Elective
Semester 6
UMBA601
Capstone Thesis / Dissertation
UMBA602
Professional Certification Prep
UMBA603
Portfolio & Viva
UMBA604
Leadership & Ethics in Practice
UMBA605
Comprehensive Viva Voce
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Uttaranchal University
FAQs
Is the Uttaranchal University Online MBA in Marketing Management degree recognized?
Yes. The Uttaranchal University Online MBA in Marketing Management is UGC-entitled, awarded by a NAAC A+ accredited university, and listed by the university as AICTE-recognized for Online MBA and MCA programmes.
What is the duration and weekly workload for the Uttaranchal University Online MBA in Marketing Management?
The Uttaranchal University Online MBA in Marketing Management is a 2-year programme spread across four semesters. Students should plan for approximately 8–10 hours of study per week, including live sessions, self-learning, and assignments.
Will I work on practical projects in the Uttaranchal University Online MBA in Marketing Management?
Yes. The Uttaranchal University Online MBA in Marketing Management includes practical components such as assignments, case studies, and a final capstone or dissertation project. Certain specializations also feature live or portfolio-based projects to build applied marketing and management skills.
What are typical roles after graduating from the Uttaranchal University Online MBA in Marketing Management?
Graduates of the Uttaranchal University Online MBA in Marketing Management can pursue diverse roles such as marketing analyst, brand manager, digital marketing strategist, business development manager, and management consultant across various industries and corporate sectors.
What are the eligibility criteria for MBA in Marketing Management?
A 3-year bachelor’s degree with 50% marks (45% for reserved categories) is typical; working professionals are welcome.