Vignan Online MBA in Marketing Management
Course Overview
The Online MBA in Marketing Management from Vignan’s University is designed to develop future-ready marketing professionals who can lead campaigns, create brand value, and drive growth in a digitally transforming world. The program offers a powerful blend of marketing fundamentals, digital tools, consumer behavior insights, and real-world case studies. Students gain hands-on skills in branding, market research, advertising, SEO, analytics, and marketing automation—preparing them for high-demand roles across industries.
Accreditations
UGC-DEB Approved
NIRF Ranking
NAAC A
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UGC-Recognized, NAAC-Accredited Degree: Recognized for employment and further education globally.
- Contemporary Marketing Curriculum: Covers traditional, digital, and performance marketing, along with branding and analytics.
- Live Projects & Real-World Simulations: Practice-driven learning with ad campaigns, market segmentation, and product launches.
- Digital & Tech-Driven Approach: Learn marketing automation, CRM, Google tools, and MarTech platforms.
- Career Coaching & Placement Assistance: Job referrals, resume building, and interview support via Course Connect and Vignan’s.
- Flexible Learning Format: Learn at your own pace with recorded/live sessions and guided group projects.
- Active Marketing Community: Collaborate with peers, mentors, and alumni in webinars, contests, and hackathons.
- Affordable Pricing with EMI: Industry-grade learning made accessible across India.
Course Benefits
Master Multi-Channel Marketing
Learn how to craft integrated marketing strategies across online and offline platforms.
Gain Digital & Analytical Expertise
Use tools like Google Ads, HubSpot, and marketing analytics to measure ROI and performance.
Industry-Relevant Curriculum
Tackle real-world marketing challenges with case studies from top brands and startups.
Boost Career Growth with Personalised Mentorship
Get 1:1 support for marketing career paths, job roles, and specialization guidance.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 31,250 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,25,000
*Inclusive of all taxes
EMI starting at
INR 5,208 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (any discipline) from a recognized university
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Open to fresh graduates and working professionals
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No entrance exam required; selection based on academic merit
Course Syllabus
Semester 1
Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics
Semester 2
Entrepreneurship
Marketing Management and Research
Operations Management
Consumer Behavior
Supply Chain Management
Sales and Distribution Management
Semester 3
Business Environment and Strategy
Project Management
Agricultural and Rural Marketing
Integrated Marketing Communications
Services Marketing and CRM
Open Elective Course
Semester 4
Global Marketing
B2B Marketing
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
What role does Course Connect play in my career development for MBA in Marketing Management (Online)?
Course Connect supports you with resume building, 1:1 mentoring, portfolio review, and targeted job recommendations.
How does Course Connect assist with placements after this MBA in Marketing Management (Online)?
You’ll receive job alerts, mock interviews, and direct referrals to top marketing and digital agencies via Course Connect.
Will I get practical exposure to marketing campaigns and tools for MBA in Marketing Management (Online) at Vignan University?
Yes. The program includes hands-on projects, ad simulations, and a final capstone marketing campaign in Vignan University.
Is placement support available for MBA in Marketing Management (Online) at Vignan’s University as well?
Yes. You’ll get dual-layered support from Vignan’s and Course Connect, including recruiter access and interview prep.