MBA in Consumer Behavior Management (Online)

Easy EMI

Assured job opportunity

Limited seats available!

Batch Start Date:16th Aug 2025

EMI Starts From: ₹8000/-

Live Class:Online

Average Salary:₹12.0LPA

Course Overview

VIT Institution's Online MBA in Consumer Behavior is designed for graduates and working professionals who want to learn about the reasons behind purchasing choices. The curriculum combines concepts from psychology, sociology, and economics to assist you in examining consumer behavior and influencing their decisions.

VIT's curriculum is designed to enhance your analytical abilities, allowing you to understand consumer data and use the information to improve strategic marketing, product development, and brand management. The program is given entirely online, providing working professionals with flexibility and access to world-class professors and industry mentors.

Course Highlights

Top Accredited University: The VIT Business School is accredited by the AACSB, ACBSP, UGC, and AICTE, guaranteeing worldwide recognition.
Comprehensive Consumer Insight: A deep dive into the psychological, cultural, and economic forces that influence consumer decisions.
Market Research Mastery: Learn sophisticated market research methodologies for evaluating demand and customer preferences.
Brand and Product Strategy: Learn how to create, position, and manage brands efficiently in competitive markets.
RealWorld Learning: Participate in hands-on projects, seminars, and guest presentations to get practical experience.
Flexible Online Format: Study at your own speed using a combination of live and pre recorded courses on a mobile-friendly platform.
Networking Opportunities: Connect with industry specialists, alumni, and colleaguesfrom around the world.
Career Guidance: Offers individual mentoring, resume creation, mock interviews, and placement help.

Course

Benefits

In-Depth Market Strategy: Master targeting and segmentation to reach certain populations.

Analytical and Strategic Thinking: Develop advanced analytical abilities to analyze customer data and generate successful marketing plans.

Global Perspective: To have a comprehensive business strategy, examine cultural variations and emerging market patterns.

Career Ready Skills: Graduate with practical, real-world skills that leading marketing, branding, and market research employers desire.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Have queries or need guidance? Our experts can help you decide.

Eligibility

»Bachelor's Degree (10+2+3, +4, or +5) from a reputable university with a minimum aggregate score of 60% or equivalent grade.
» Both new grads and working professionals are welcome.
» There is no admission test or prior job experience necessary.

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Course Syllabus

S.No	Credit	Subject
1		Principles of Management
2		Managerial Economics
3		Consumer Psychology
4		Business Communication
5		Marketing Management

S.No	Credit	Subject
1		Market Research & Data Analysis
2		Organizational Behavior
3		Product & Brand Management
4		Digital Marketing Fundamentals
5		Corporate Legal Framework

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Advertising Manager

Design and manage advertising campaigns to influence buying decisions.

AVG SALARY12.0 LPA

E-commerce Manager

Optimize online sales strategies using consumer behavior analytics.

AVG SALARY10.0 LPA

Market Research Analyst

Analyze consumer data and market trends to guide business decisions.

AVG SALARY8.0 LPA

Brand Manager

Develop and execute brand strategies to enhance market presence.

AVG SALARY12.0 LPA

Product Manager

Oversee product lifecycle, from conception to launch, based on consumer insights.

AVG SALARY15.0 LPA

TopRecruiters

FAQs

How does Course Connect’s 100% job guarantee apply to this MBA?

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Course Connect helps you find a job after graduation by offering tailored coaching, practical tasks, interview preparation, and ongoing job referrals, drawing on a vast business network to ensure success.

What types of placement help and company network access does Course Connect offer?

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Until you find work, you have unique access to Course Connect's employer network, customized job suggestions, resume and LinkedIn profile upgrades, mock interviews, and continuous mentoring.

What assistance is available for mock interviews and resume development?

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Both VIT and Course Connect offer comprehensive support including resume reviews, LinkedIn profile optimization, and intensive mock interview sessions to prepare you for marketing and consumer behavior roles.

What if I am not hired immediately after completing my MBA?

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You enroll in Course Connect's Placement Continuity program, which offers extra coaching, interview possibilities, and recruiter connections until you locate work, fulfilling the 100% job guarantee.

What practical skills and tools will I gain through this MBA?

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You will study consumer psychology, market research methodologies, brand and product management, advertising tactics, digital consumer engagement, and strategic marketing decision-making through real-world projects.

Is this MBA program adaptable for working professionals?

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Yes, the program is entirely online, with live interactive sessions, recorded lectures, and a mobile-friendly platform that allows you to study at your own speed from any location.

What are the prerequisites for enrolling in this MBA program?

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Candidates must have a bachelor's degree from a recognised university with at least 60% total marks; no entrance exam or previous work experience is required.

What is the duration of the program?

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The MBA in Consumer Behavior is a two-year completely online program.

What career prospects does this MBA offer?

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Graduates can work as market research analysts, brand managers, product managers, advertising managers, or e-commerce managers.

Is the MBA degree recognized?

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Yes, VIT's MBA is UGC-entitled and AICTE-approved, with national and foreign recognition, assuring dependability and chances for career growth worldwide.