
MBA in Marketing Analytics Management (Online)












VIT University's Online MBA in Marketing Analytics Management is a specialized two-year program that aims to teach individuals a thorough knowledge of marketing data and analytics. This curriculum combines fundamental business management principles with modern data analysis technologies, allowing students to create, execute, and evaluate successful digital marketing plans.
The curriculum includes consumer behavior analysis, digital marketing methods, data visualization, forecasting modeling, and customer relationship management.Students get hands-on experience with industry-standard analytical tools includingGoogle Analytics, SQL, and Tableau, enabling them to design data-driven marketing campaigns that foster business success.
Master Data-Driven Marketing: Become proficient in evaluating consumer data, market trends, and digital campaign performance to make smart marketing decisions.
Learn Industry Standard Tools: Hands-on training on leading analytics platforms prepares you for quick use in professional settings.
Flexible Learning for Working Professionals: Study at your own speed using a mobile-friendly interface that includes live sessions designed to meet your needs.
Globally Recognized Degree: Obtain a UGCentitled and AICTE-approved MBA from a recognized institution to improve your career prospects in marketing analytics.
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S.No | Credit | Subject |
---|---|---|
1 | Principles of Management | |
2 | Managerial Economics | |
3 | Financial Accounting and Analysis | |
4 | Business Communication | |
5 | Corporate Legal Framework | |
6 | Fundamentals of Marketing |
S.No | Credit | Subject |
---|---|---|
1 | Consumer Behaviour Analysis | |
2 | Digital Marketing Strategies | |
3 | Research Methodology | |
4 | Data Analysis for Managers | |
5 | Macro Economics | |
6 | IT for Managers |