VGU Online BBA in Digital Marketing
Easy EMIAssured job opportunityLimited seats available!
Application Closing soon for Jul 2026 Batch
EMI Starts From: NA
Live Class:Online
Average Salary:₹9.0LPAEasy EMIAssured job opportunityLimited seats available!Application Closing soon for Jul 2026 BatchEMI Starts From: NALive Class:OnlineAverage Salary:₹9.0LPACourse Overview
Vivekananda Global University’s Online BBA in Digital Marketing is a 3‑year (6 semester) programme for learners who want to plan and execute growth across SEO, SEM, social media, content, analytics and e‑commerce. Core business subjects combine with specialisation modules on performance marketing, marketing automation, influencer and affiliate, brand storytelling and conversion optimisation. This UGC‑entitled degree from a NAAC A+ university delivers recorded classes, weekly live sessions and campaign‑oriented projects. You will learn measurement, attribution and budgeting using dashboards. Graduates can join roles in digital marketing, content strategy, performance advertising, e‑commerce and growth teams.
Course Highlights
SEO Fundamentals: Master on‑page, technical SEO and content optimisation practices
Paid Media & SEM: Plan keywords, creatives and budgets for measurable ROI
Social & Content: Design calendars, formats and narratives for engagement
Analytics & Attribution: Use funnels, cohorts and dashboards to optimise spend
E‑Commerce Strategy: Build product pages, merchandising and CRM playbooks
Automation & Email: Set up journeys, segmentation and lead scoring
Influencer & Affiliate: Manage partnerships, disclosures and performance
Capstone Campaigns: Run end‑to‑end campaigns and report outcomes
Course
Benefits
Be Industry‑Ready
Learn actionable skills aligned to how real growth teams operate today.
Data‑Driven Mindset
Use analytics and testing to prioritise initiatives and defend budgets.
Hands‑On Experience
Work on campaign simulations and live projects for portfolio evidence.
Career Services
Access resume clinics, mock interviews and recruiter networks at VGU.
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Have queries or need guidance? Our experts can help you decide.
Eligibility
- »
10+2 (any stream) with minimum 50% marks from a recognised board
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Freshers and working professionals can apply
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Admission on merit; bridge content for non‑marketing backgrounds
Course
Fees
Total 6 semester
INR 22,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,32,000
*Inclusive of all taxes
EMI starting at
INR 3,667 / Month
*Terms & Conditions apply
Talk to our Career Companion
Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | VGBBADM101 | Principles of Management |
| 2 | VGBBADM102 | Managerial Economics |
| 3 | VGBBADM103 | Business Mathematics |
| 4 | VGBBADM104 | Financial Accounting |
| 5 | VGBBADM105 | Business Communication |
| S.No | Credit | Subject |
|---|---|---|
| 1 | VGBBADM201 | Marketing Management |
| 2 | VGBBADM202 | Consumer Behaviour |
| 3 | VGBBADM203 | Digital Marketing Fundamentals |
| 4 | VGBBADM204 | Business Statistics |
| 5 | VGBBADM205 | Content Strategy & Copywriting |
Personalized counseling helps you choose the best career fit course.
Only accredited and top ranked university programs are made available here.
Complete support for applications, documents, and all required formalities provided.
Placement training ensures you connect with top recruiters for jobs.
Our students consistently achieve better salaries and rapid career growth.
ProfessionalProfiles
Digital Marketing Executive
AVG SALARY5.5 LPA
SEO Specialist
AVG SALARY6.0 LPA
Performance Marketing Analyst
AVG SALARY7.5 LPA
Social Media Manager
AVG SALARY6.5 LPA
E‑Commerce Specialist
AVG SALARY7.0 LPA
TopRecruiters
