VGU Online BBA in Digital Marketing

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Course Overview

Vivekananda Global University’s Online BBA in Digital Marketing is a 3‑year (6 semester) programme for learners who want to plan and execute growth across SEO, SEM, social media, content, analytics and e‑commerce. Core business subjects combine with specialisation modules on performance marketing, marketing automation, influencer and affiliate, brand storytelling and conversion optimisation. This UGC‑entitled degree from a NAAC A+ university delivers recorded classes, weekly live sessions and campaign‑oriented projects. You will learn measurement, attribution and budgeting using dashboards. Graduates can join roles in digital marketing, content strategy, performance advertising, e‑commerce and growth teams.

Course Highlights

SEO Fundamentals: Master on‑page, technical SEO and content optimisation practices
Paid Media & SEM: Plan keywords, creatives and budgets for measurable ROI
Social & Content: Design calendars, formats and narratives for engagement
Analytics & Attribution: Use funnels, cohorts and dashboards to optimise spend
E‑Commerce Strategy: Build product pages, merchandising and CRM playbooks
Automation & Email: Set up journeys, segmentation and lead scoring
Influencer & Affiliate: Manage partnerships, disclosures and performance
Capstone Campaigns: Run end‑to‑end campaigns and report outcomes

Course

Benefits

Be Industry‑Ready Learn actionable skills aligned to how real growth teams operate today.

Data‑Driven Mindset Use analytics and testing to prioritise initiatives and defend budgets.

Hands‑On Experience Work on campaign simulations and live projects for portfolio evidence.

Career Services Access resume clinics, mock interviews and recruiter networks at VGU.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

»
10+2 (any stream) with minimum 50% marks from a recognised board
»
Freshers and working professionals can apply
»
Admission on merit; bridge content for non‑marketing backgrounds

Formal certificate for Vivekananda Global University Online BBA in Digital Marketing neat layout, student name placeholder

Course

Fees

Total 6 semester

INR 22,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,32,000

*Inclusive of all taxes

EMI starting at

INR 3,667 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	VGBBADM101	Principles of Management
2	VGBBADM102	Managerial Economics
3	VGBBADM103	Business Mathematics
4	VGBBADM104	Financial Accounting
5	VGBBADM105	Business Communication

S.No	Credit	Subject
1	VGBBADM201	Marketing Management
2	VGBBADM202	Consumer Behaviour
3	VGBBADM203	Digital Marketing Fundamentals
4	VGBBADM204	Business Statistics
5	VGBBADM205	Content Strategy & Copywriting

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Digital Marketing Executive

Plan, execute and measure multi‑channel campaigns across search, social and email.

AVG SALARY5.5 LPA

SEO Specialist

Improve visibility through audits, on‑page optimisation and content strategy.

AVG SALARY6.0 LPA

Performance Marketing Analyst

Manage paid channels, budgets and attribution for ROI.

AVG SALARY7.5 LPA

Social Media Manager

Build community, manage content and track engagement.

AVG SALARY6.5 LPA

E‑Commerce Specialist

Optimise listings, promotions and CRM for conversions.

AVG SALARY7.0 LPA

TopRecruiters

FAQs

Do I need coding skills for this Online BBA in Digital Marketing course?

No coding skills are required. Vivekananda Global University equips you with a basic understanding of web and analytics tools, preparing you for industry-ready careers in business, data, and management.

How practical is this Online BBA in Digital Marketing course?

The Digital Marketing programme at Vivekananda Global University is highly practical, with campaign simulations, dashboards, and a capstone project for industry-ready skills.

Is this Vivekananda Global University Online BBA in Digital Marketing course UGC‑entitled?

Yes, the online BBA at Vivekananda Global University is UGC‑entitled and offered by a NAAC A+ accredited institution, ensuring recognized, industry-ready management education.

Will I learn analytics during this Online BBA in Digital Marketing?

Yes, analytics and attribution are key in the Digital Marketing specialisation at Vivekananda Global University, building industry-ready data-driven marketing skills.

Are internships available in Vivekananda Global University?

Yes, Vivekananda Global University offers internships and live projects in later semesters, providing hands-on industry experience and career-ready skills in digital marketing.

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