VGU Online BBA in Digital Marketing
Course Overview
Vivekananda Global University’s Online BBA in Digital Marketing is a 3‑year (6 semester) programme for learners who want to plan and execute growth across SEO, SEM, social media, content, analytics and e‑commerce. Core business subjects combine with specialisation modules on performance marketing, marketing automation, influencer and affiliate, brand storytelling and conversion optimisation. This UGC‑entitled degree from a NAAC A+ university delivers recorded classes, weekly live sessions and campaign‑oriented projects. You will learn measurement, attribution and budgeting using dashboards. Graduates can join roles in digital marketing, content strategy, performance advertising, e‑commerce and growth teams.
Accreditations
NAAC A+
DEB
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- SEO Fundamentals: Master on‑page, technical SEO and content optimisation practices
- Paid Media & SEM: Plan keywords, creatives and budgets for measurable ROI
- Social & Content: Design calendars, formats and narratives for engagement
- Analytics & Attribution: Use funnels, cohorts and dashboards to optimise spend
- E‑Commerce Strategy: Build product pages, merchandising and CRM playbooks
- Automation & Email: Set up journeys, segmentation and lead scoring
- Influencer & Affiliate: Manage partnerships, disclosures and performance
- Capstone Campaigns: Run end‑to‑end campaigns and report outcomes
Course Benefits
Be Industry‑Ready
Learn actionable skills aligned to how real growth teams operate today.
Data‑Driven Mindset
Use analytics and testing to prioritise initiatives and defend budgets.
Hands‑On Experience
Work on campaign simulations and live projects for portfolio evidence.
Career Services
Access resume clinics, mock interviews and recruiter networks at VGU.
Course Fees
The fee structure for this VGU Online BBA in Digital Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 22,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,32,000
*Inclusive of all taxes
EMI starting at
INR 3,667 / Month
*Terms & Conditions apply
Eligibility
- »
10+2 (any stream) with minimum 50% marks from a recognised board
- »
Freshers and working professionals can apply
- »
Admission on merit; bridge content for non‑marketing backgrounds
Course Syllabus
Semester 1
VGBBADM101
Principles of Management
VGBBADM102
Managerial Economics
VGBBADM103
Business Mathematics
VGBBADM104
Financial Accounting
VGBBADM105
Business Communication
Semester 2
VGBBADM201
Marketing Management
VGBBADM202
Consumer Behaviour
VGBBADM203
Digital Marketing Fundamentals
VGBBADM204
Business Statistics
VGBBADM205
Content Strategy & Copywriting
Semester 3
VGBBADM301
Search Engine Optimisation
VGBBADM302
Search & Display Advertising
VGBBADM303
Social Media Marketing
VGBBADM304
Web Analytics & Reporting
VGBBADM305
Design Basics for Marketers
Semester 4
VGBBADM401
E-Commerce & Marketplace Management
VGBBADM402
Marketing Automation & Email
VGBBADM403
Conversion Rate Optimisation
VGBBADM404
Influencer & Affiliate Marketing
VGBBADM405
Mini Project I
Semester 5
VGBBADM501
Brand Strategy & Storytelling
VGBBADM502
Performance Budgeting & Attribution
VGBBADM503
B2B Marketing & ABM
VGBBADM504
Legal & Ethical Issues in Digital
VGBBADM505
Elective: Video & Creator Economy
Semester 6
VGBBADM601
Growth Strategy & Experimentation
VGBBADM602
Client/Agency Management
VGBBADM603
Professional Practice & Seminar
VGBBADM604
Entrepreneurship in Digital Business
VGBBADM605
Capstone Campaign Project
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Vivekananda Global University
FAQs
Do I need coding skills for this Online BBA in Digital Marketing course?
No coding skills are required. Vivekananda Global University equips you with a basic understanding of web and analytics tools, preparing you for industry-ready careers in business, data, and management.
How practical is this Online BBA in Digital Marketing course?
The Digital Marketing programme at Vivekananda Global University is highly practical, with campaign simulations, dashboards, and a capstone project for industry-ready skills.
Is this Vivekananda Global University Online BBA in Digital Marketing course UGC‑entitled?
Yes, the online BBA at Vivekananda Global University is UGC‑entitled and offered by a NAAC A+ accredited institution, ensuring recognized, industry-ready management education.
Will I learn analytics during this Online BBA in Digital Marketing?
Yes, analytics and attribution are key in the Digital Marketing specialisation at Vivekananda Global University, building industry-ready data-driven marketing skills.
Are internships available in Vivekananda Global University?
Yes, Vivekananda Global University offers internships and live projects in later semesters, providing hands-on industry experience and career-ready skills in digital marketing.