VGU Online BBA in Digital Marketing
Course Overview
VGU gives a strong 3-year online BBA in Digital Marketing, built for class 12 students who want top digital careers.
Students gain SEO and Google Ads skills, and learn Meta Ads, content, and HubSpot tools each term.
Students build strong digital brand and campaign skills, and sharpen their digital data and report work every week.
Graduates win top Digital and SEO roles, and top FMCG and agency firms hire VGU grads with great pay.
Accreditations
UGC Approved degree. NAAC accredited Vivekananda Global University. Valid for entry-level digital marketing roles nationwide.
NAAC A+
DEB
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Vivekananda Global holds UGC nod, and this UGC Approved Online BBA with Digital Marketing at Vivekananda Global meets all national study rules.
- FMCG and agency firms trust VGU, and they accept this great degree with full faith.
- The Digital Marketing subjects at Vivekananda Global Online cover SEO, Google Ads, Meta Ads, content, and HubSpot tools, and the BBA Digital Marketing Fee Structure Vivekananda Global is low and fair.
- A Class 12 pass gets students in, and no exam holds them back at all. VGU staff teach live digital brand cases, and real market work shapes each module and builds great skills.
- Students build a strong live campaign and a digital capstone, and this final work proves true digital skill.
- This great VGU BBA in Digital Marketing suits all Class 12 students who want top digital careers.
Course Benefits
VGU gives this UGC-approved BBA in Digital Marketing, and its 3-year plan suits all class 12 students who want top digital careers.
Students master SEO, Google Ads, Meta Ads, and content tools, and real labs each term build true digital work skills fast.
VGU links students to top FMCG and agency firms, and Digital and SEO roles open up wide.
Low BBA Digital Marketing Fee Structure Vivekananda Global and EMI plans help all students join today.
Course Fees
The fee structure for this VGU Online BBA in Digital Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 22,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,32,000
*Inclusive of all taxes
EMI starting at
INR 3,667 / Month
*Terms & Conditions apply
Eligibility
- »
10+2 (any stream) with minimum 50% marks from a recognised board
- »
Freshers and working professionals can apply
- »
Admission on merit; bridge content for non‑marketing backgrounds
Who Can Apply ?
• Class 12 pass-outs with 45% aggregate in any stream from a recognised board are eligible to apply.
• Early-career social media executives and content creators with 0–3 years of experience should check the Digital Marketing Subjects Vivekananda Global Online — practical and industry-aligned.
• Apply today — no entrance test required. Review the UGC Approved Online BBA with Digital Marketing Vivekananda Global and enroll in 10 minutes.
Course Syllabus
Semester 1
VGBBADM101
Principles of Management
VGBBADM102
Managerial Economics
VGBBADM103
Business Mathematics
VGBBADM104
Financial Accounting
VGBBADM105
Business Communication
Semester 2
VGBBADM201
Marketing Management
VGBBADM202
Consumer Behaviour
VGBBADM203
Digital Marketing Fundamentals
VGBBADM204
Business Statistics
VGBBADM205
Content Strategy & Copywriting
Semester 3
VGBBADM301
Search Engine Optimisation
VGBBADM302
Search & Display Advertising
VGBBADM303
Social Media Marketing
VGBBADM304
Web Analytics & Reporting
VGBBADM305
Design Basics for Marketers
Semester 4
VGBBADM401
E-Commerce & Marketplace Management
VGBBADM402
Marketing Automation & Email
VGBBADM403
Conversion Rate Optimisation
VGBBADM404
Influencer & Affiliate Marketing
VGBBADM405
Mini Project I
Semester 5
VGBBADM501
Brand Strategy & Storytelling
VGBBADM502
Performance Budgeting & Attribution
VGBBADM503
B2B Marketing & ABM
VGBBADM504
Legal & Ethical Issues in Digital
VGBBADM505
Elective: Video & Creator Economy
Semester 6
VGBBADM601
Growth Strategy & Experimentation
VGBBADM602
Client/Agency Management
VGBBADM603
Professional Practice & Seminar
VGBBADM604
Entrepreneurship in Digital Business
VGBBADM605
Capstone Campaign Project
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, SEO Associate, Social Media Coordinator | ₹4 LPA | Google Ads, Canva, SEO Basics | 22 |
| Digital Marketing Manager, Content Strategist, Performance Marketer | ₹8 LPA | Meta Ads, Analytics, Email Marketing | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Vivekananda Global University
FAQs
Do I need coding skills for this Online BBA in Digital Marketing course?
No coding skills are required. Vivekananda Global University equips you with a basic understanding of web and analytics tools, preparing you for industry-ready careers in business, data, and management.
How practical is this Online BBA in Digital Marketing course?
The Digital Marketing programme at Vivekananda Global University is highly practical, with campaign simulations, dashboards, and a capstone project for industry-ready skills.
Is this Vivekananda Global University Online BBA in Digital Marketing course UGC‑entitled?
Yes, the online BBA at Vivekananda Global University is UGC‑entitled and offered by a NAAC A+ accredited institution, ensuring recognized, industry-ready management education.
Will I learn analytics during this Online BBA in Digital Marketing?
Yes, analytics and attribution are key in the Digital Marketing specialisation at Vivekananda Global University, building industry-ready data-driven marketing skills.
Are internships available in Vivekananda Global University?
Yes, Vivekananda Global University offers internships and live projects in later semesters, providing hands-on industry experience and career-ready skills in digital marketing.