VGU Online MBA In Marketing

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Course Overview

Vivekananda Global University’s Online MBA in Marketing is a 2‑year programme aimed at graduates and professionals who want expertise in digital marketing, brand strategy, market research and revenue growth. The curriculum integrates core management with specialisation areas—consumer behaviour, integrated marketing communications, product management, services marketing, performance marketing and sales enablement. Delivered via a flexible online platform with live and recorded sessions, the UGC‑entitled degree from a NAAC A+ institution enables learning without career breaks. Learners practice with analytics dashboards, growth experiments and campaign planning. Graduates can pursue roles in brand management, product marketing, digital marketing, growth, research and B2B sales leadership.

Course Highlights

Consumer Insights: Decode behaviour using research, segmentation and personas
Brand Strategy: Craft positioning, identity and architecture for growth
Digital Marketing: Plan SEO, SEM, social, content and automation journeys
Marketing Analytics: Use funnels, attribution and dashboards for decisions
Product & Pricing: Design product strategy, roadmaps and pricing models
Sales & Channel: Build GTM, inside sales and partner ecosystems
Integrated Communications: Develop multi‑channel campaigns with measurement
Capstone Projects: Run real‑world growth experiments and campaign plans

Course

Benefits

Be a T‑Shaped Marketer Combine strategy depth with analytics, product, and content execution for measurable impact.

Grow into Leadership Prepare for product/brand manager and growth lead roles across consumer and B2B sectors.

Data‑Driven Decisions Master dashboards, A/B testing and attribution to allocate budgets effectively.

Career Services Access mentoring, resume reviews and interview prep through VGU’s placement cell.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

»
Bachelor’s degree (10+2+3) with minimum 50% marks from a recognised university
»
Freshers and working professionals from any discipline may apply
»
Merit‑based admission; bridge courses for non‑business backgrounds

Course

Fees

Total 4 semester

INR 37,500 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,50,000

*Inclusive of all taxes

EMI starting at

INR 6,250 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	VGMBAMK101	Managerial Economics
2	VGMBAMK102	Accounting & Finance for Managers
3	VGMBAMK103	Marketing Management
4	VGMBAMK104	Quantitative Methods & Analytics
5	VGMBAMK105	Organizational Behaviour

S.No	Credit	Subject
1	VGMBAMK201	Consumer Behaviour
2	VGMBAMK202	Integrated Marketing Communications
3	VGMBAMK203	Digital & Performance Marketing
4	VGMBAMK204	Marketing Research & Analytics
5	VGMBAMK205	Product & Brand Management

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Digital Marketing Lead

Manage SEO/SEM, social, automation and performance budgets.

AVG SALARY11.0 LPA

Growth Manager

Run experiments, funnels and analytics to scale acquisition and retention.

AVG SALARY12.5 LPA

Marketing Research Analyst

Design studies, analyse data and present insights to leadership.

AVG SALARY9.0 LPA

Brand Manager

Own positioning, campaigns, budgets and agency coordination for growth.

AVG SALARY12.0 LPA

Product Marketing Manager

Drive launches, narratives, sales enablement and market intelligence.

AVG SALARY13.0 LPA

TopRecruiters

FAQs

Will I learn practical tools in Online MBA In Marketing course?

Vivekananda Global University’s programme covers campaign planning, dashboards, A/B testing, and attribution frameworks for practical marketing skills.

Is this Vivekananda Global University Online MBA In Marketing degree recognised?

Yes, the online MBA from Vivekananda Global University is UGC-entitled and NAAC A+ accredited, recognised for industry-relevant management careers.

How flexible is this Vivekananda Global University Online MBA In Marketing course schedule?

The online MBA at Vivekananda Global University offers a flexible schedule with weekly live classes or recorded sessions and clear assignment deadlines for industry-ready learning.

Are internships included in this Online MBA In Marketing course?

Yes—optional internships and a compulsory capstone marketing project are available.

What roles can I target after completing my Online MBA In Marketing course in Vivekananda Global University?

Brand manager, product marketer, digital marketer, growth manager, research analyst.

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