VGU Online MBA In Marketing
Course Overview
Vivekananda Global University’s Online MBA in Marketing is a 2‑year programme aimed at graduates and professionals who want expertise in digital marketing, brand strategy, market research and revenue growth. The curriculum integrates core management with specialisation areas—consumer behaviour, integrated marketing communications, product management, services marketing, performance marketing and sales enablement. Delivered via a flexible online platform with live and recorded sessions, the UGC‑entitled degree from a NAAC A+ institution enables learning without career breaks. Learners practice with analytics dashboards, growth experiments and campaign planning. Graduates can pursue roles in brand management, product marketing, digital marketing, growth, research and B2B sales leadership.
Accreditations
NAAC A+
DEB
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Consumer Insights: Decode behaviour using research, segmentation and personas
- Brand Strategy: Craft positioning, identity and architecture for growth
- Digital Marketing: Plan SEO, SEM, social, content and automation journeys
- Marketing Analytics: Use funnels, attribution and dashboards for decisions
- Product & Pricing: Design product strategy, roadmaps and pricing models
- Sales & Channel: Build GTM, inside sales and partner ecosystems
- Integrated Communications: Develop multi‑channel campaigns with measurement
- Capstone Projects: Run real‑world growth experiments and campaign plans
Course Benefits
Be a T‑Shaped Marketer
Combine strategy depth with analytics, product, and content execution for measurable impact.
Grow into Leadership
Prepare for product/brand manager and growth lead roles across consumer and B2B sectors.
Data‑Driven Decisions
Master dashboards, A/B testing and attribution to allocate budgets effectively.
Career Services
Access mentoring, resume reviews and interview prep through VGU’s placement cell.
Course Fees
The fee structure for this VGU Online MBA In Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 37,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 6,250 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) with minimum 50% marks from a recognised university
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Freshers and working professionals from any discipline may apply
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Merit‑based admission; bridge courses for non‑business backgrounds
Course Syllabus
Semester 1
VGMBAMK101
Managerial Economics
VGMBAMK102
Accounting & Finance for Managers
VGMBAMK103
Marketing Management
VGMBAMK104
Quantitative Methods & Analytics
VGMBAMK105
Organizational Behaviour
Semester 2
VGMBAMK201
Consumer Behaviour
VGMBAMK202
Integrated Marketing Communications
VGMBAMK203
Digital & Performance Marketing
VGMBAMK204
Marketing Research & Analytics
VGMBAMK205
Product & Brand Management
Semester 3
VGMBAMK301
Services & B2B Marketing
VGMBAMK302
Pricing Strategy & Revenue Management
VGMBAMK303
Sales & Channel Management
VGMBAMK304
Retail & E-Commerce Strategy
VGMBAMK305
Growth Marketing & Experimentation
Semester 4
VGMBAMK401
International Marketing
VGMBAMK402
Corporate Strategy
VGMBAMK403
Customer Success & CRM
VGMBAMK404
Project Management
VGMBAMK405
Capstone Project & Internship
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Vivekananda Global University
FAQs
Will I learn practical tools in Online MBA In Marketing course?
Vivekananda Global University’s programme covers campaign planning, dashboards, A/B testing, and attribution frameworks for practical marketing skills.
Is this Vivekananda Global University Online MBA In Marketing degree recognised?
Yes, the online MBA from Vivekananda Global University is UGC-entitled and NAAC A+ accredited, recognised for industry-relevant management careers.
How flexible is this Vivekananda Global University Online MBA In Marketing course schedule?
The online MBA at Vivekananda Global University offers a flexible schedule with weekly live classes or recorded sessions and clear assignment deadlines for industry-ready learning.
Are internships included in this Online MBA In Marketing course?
Yes—optional internships and a compulsory capstone marketing project are available.
What roles can I target after completing my Online MBA In Marketing course in Vivekananda Global University?
Brand manager, product marketer, digital marketer, growth manager, research analyst.