MBA in CONSUMER BEHAVIOUR
The course helps candidates understand the consumer’s mind by developing analytical skills to interpret consumer behavior and help the business in marketing and developing products by knowing consumer preferences.
Vellore Institute of Technology
42 reviews
The online MBA in consumer behavior helps students understand psychological, sociological, and economic factors that influence the customer to make that particular decision. In simple understanding, this specialized course lets graduates know “why people buy what they buy” This 2-year online course helps students learn about market research, buyer decision-making, and brand management.
OVERVIEW of MBA in CONSUMER BEHAVIOUR
- The 2-year course Online MBA in Consumer Behavior helps students understand the human mind that influences their decision-making during the purchase of a particular product.
- Online MBA helps candidates learn the skills to do market research to know the demand for the product by analyzing consumer data.
- The course online MBA in Consumer Behavior provides strategies for students to build, manage, and position the brand to make it familiar and known in the market.
- The course helps to develop advertising and promotion strategies to influence customer decisions.
- With the specialization Online MBA in Consumer Behavior, graduates gain the knowledge of analyzing buyer’s behavior.
- Get real-world experience to develop practical skills to face the challenges that develop practical skills in candidates.
- Candidates doing an Online MBA in Consumer Behavior gain mentorship and guidance from faculty who have expertise in consumer behavior.
- Engaging in workshops, guest lectures, and workshops candidates gain networking opportunities to develop their career.
- Online MBA in Consumer Behavior candidates also have the opportunity to gain a global perspective and know the cultural differences and market trends.
- Graduates doing an Online MBA in Consumer Behavior gain in-depth knowledge in analyzing the data to make marketing strategies for the organization.
COURSE HIGHLIGHTS
BENEFITS of MBA in CONSUMER BEHAVIOUR
- Online MBA candidates get an in-depth understanding of the market strategies and ways to target specific audiences.
- Candidates gain networking opportunities through industry expert sessions or alumni.
- Analytical and strategic thinking skills will be developed during the 2-year course of Online MBA in Consumer Behavior.
- Through online MBA students get the opportunity of attending classes at their own pace.
- Online MBA in Consumer Behavior students get to understand customer behavior and develop strategies accordingly to attract particular customers.
Professional Profile
- Market research analyst
- Brand manager
- Product Manager
- Advertising Manager
- E-commerce Manager
Eligibility
- Candidates interested in pursuing our online MBA in Consumer Behaviour building should hold a Bachelor's degree from a recognized university with a minimum aggregate score of 60% or equivalent grade.
- Once higher secondary education (10+2+3,+4 or+5) has been completed, at least three years of bachelor's degrees should be issued.
Connect with Course Connect for detailed information and guidance and start your journey to enhance your career today! Join our online MBA in Consumer Behaviour building in collaboration and learn the latest skills, with easy learning options and support. Don't hold back – With Course Connect every learner gets a career companion who will guide them and help them reach their career objective.
FAQ’s
This a 2-year post-graduation program online that focuses on understanding psychological, sociological, and economic factors that influence the customer to make that particular decision.
It generally takes 2 years to complete. Completion of the course in due time is subject to students' pace and qualification of exams.
You can work as a Market research analyst, Brand Manager, Product Manager, Advertising manager
Yes, many online courses offer flexible learning options that will allow students to study at their own pace.
