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MBA in Digital Marketing

Master Digital Marketing in strategic MBA program for tech leadership

Amity University Amity University
38 reviews

Master's degree in digital marketing has shown massive growth recently, for a good reason! An MBA in digital marketing is a 2-year program offered by numerous educational institutions.

An MBA in digital marketing will enhance individuals' administration and management skills and help students advance their careers by learning the latest tools and exploring social media platforms, along with which they will use SEO strategies, website content, and analytics to succeed in online marketing.

With an increased need for digital platforms, a master's degree in digital marketing has become necessary, providing individuals ample opportunities to work in the industry.

Overview of MBA in Digital Marketing:

  • The digital marketing MBA course overviews key business disciplines like finance, accounting, operations, and strategic management.
  • Students delve into the principles of marketing management, learning how to develop marketing strategies, conduct market research, and create compelling marketing plans.
  • The digital marketing MBA course focuses on developing strategic digital marketing plans tailored to organizational objectives.
  • Topics include marketing channels, content marketing, social media strategy, email marketing, and mobile marketing.
  • Basics of SEO and search engine marketing (SEM) are covered, teaching students how to optimize websites for search engines, conduct keyword research, and run effective pay-per-click (PPC) campaigns.
  • In the Digital Marketing MBA course, students learn how to create and implement social media campaigns, engage with audiences on various platforms, and measure social media performance.
  • Course Highlights:

    • The digital marketing MBA course features an up-to-date curriculum to equip students with the latest strategies, tools, techniques, knowledge, and skills.
    • The digital marketing MBA course offers flexible learning options, allowing students to balance their studies with their professional and personal commitments.
    • We are committed to helping our students achieve their career goals. From resume writing workshops to career counseling sessions and job placement assistance, our dedicated career support team is here to help you succeed.
    • The MBA in digital marketing course involves real-world case studies and projects that help students gain practical experience and understand market trends.
    • Online MBA in digital marketing provides excellent student support services, including guidance from industry experts, access to online learning materials, and interaction opportunities with fellow students.

Benefits of MBA in Digital Marketing:

  • MBA in Digital marketing course offers valuable skills for excelling in today's digital world.
  • It helps professionals develop strategic marketing abilities and master the latest digital tools.
  • Specializing in the digital marketing MBA course, graduates understand how to use technology for business growth.
  • The MBA in digital marketing uses various digital strategies like SEO, social media, content marketing, and analytics.
  • Students learn to lead teams, create innovative marketing plans, and communicate effectively with stakeholders in their MBA in digital marketing online course.
  • Real-world projects and case studies are integrated into the curriculum for practical learning.
  • Earning an MBA in digital marketing enhances career prospects and opens doors to higher-level roles and better pay.

Professional profiles:

  • Digital Marketing Manager
  • Market Research Analyst
  • SEO Analyst
  • Content Marketing Manager
  • Product Manager
  • Sales Manager
  • Public Relations Manager


  • This digital marketing MBA course is for marketers and brand managers.
  • Business managers, product owners, and entrepreneurs looking to connect with consumers through effective digital strategies can benefit.
  • Professionals who want to improve their digital marketing skills for career growth can join.
  • It would help if you had at least 40% marks in your last qualifying exam for admission. If you have less than 40%, you can take a test. Passing the test makes you eligible for entry.


Connect with Course Connect for detailed information and guidance, and start your journey in the digital space with an online MBA in digital marketing! Join our MBA in digital marketing program in collaboration with Amity University and learn the latest skills with easy learning options and support. Don't hold back – With CourseConnect, every learner gets a career companion to guide them and help them reach their career objective.


MBA in digital marketing or Master in Business Administration in digital marketing is a postgraduate program focusing on business administration, specializing in digital marketing strategies, tools, and techniques.

The duration varies depending on the program and the student's pace. Generally, it can take anywhere from 12 months to 2 years to complete.

A master's degree in digital marketing covers many topics, including strategy, search engine optimization (SEO), social media marketing, content marketing, data analytics, mobile marketing, and more.

Many digital marketing MBA courses offer flexible learning options that allow students to balance their studies with their professional and personal commitments.