Alagappa Online MA in Journalism & Mass Communication
Course Overview
Alagappa University’s Online MA in Journalism & Mass Communication is a two‑year programme for graduates aiming at careers in digital journalism, content strategy, PR, advertising and media production. The curriculum blends media theory with newsroom practices, multimedia storytelling, data journalism, media ethics and communication research. Delivered online by a UGC‑recognized university, it offers live/recorded sessions, labs and project‑based evaluations suitable for working professionals. Students explore emerging areas such as social media analytics, podcasting, mobile journalism and brand communications. The programme prepares graduates for roles in reporting, editing, content marketing, PR, media analytics and creative production across digital‑first organisations.
Accreditations
UGC Recognised
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Multimedia Storytelling: Plan and produce text, audio, video and interactive pieces
- Newsroom Practices: Reporting, editing, verification and editorial workflows
- Media Law & Ethics: Legal frameworks, codes and responsible communication
- Digital Strategy: Social media, SEO, audience growth and analytics
- Data & Solutions Journalism: Use datasets and tools for investigative stories
- Advertising & PR: Brand narratives, campaigns and stakeholder engagement
- Research Methods: Quant/qual designs for communication studies
- Portfolio & Projects: Build industry-ready work samples across platforms
Course Benefits
Advanced media skills
Gain hands-on capability in digital reporting, video/audio production and data storytelling
Career mobility
Qualify for roles in newsrooms, digital agencies, podcasts, PR and content marketing
Tech-enabled learning
Use modern tools for editing, analytics, CMS and mobile journalism workflows
Placement leverage
Showcase a curated portfolio and receive guidance for internships and job applications
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 7,575 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 30,300
*Inclusive of all taxes
EMI starting at
INR 1,263 / Month
*Terms & Conditions apply
Eligibility
- »
Bachelor’s degree (any discipline) from a recognised university
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Suitable for early‑career media professionals and career switchers
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Admissions per university norms; portfolio not mandatory though encouraged
Course Syllabus
Semester 1
NAMAJ101
Introduction to Mass Communication
NAMAJ102
Reporting & Writing
NAMAJ103
Editing & Visual Design
NAMAJ104
Media Laws & Ethics
NAMAJ105
Research Methods in Communication
Semester 2
NAMAJ201
Digital Journalism & MOJO
NAMAJ202
Audio/Video Production
NAMAJ203
Data Journalism
NAMAJ204
Public Relations & Corporate Comm
NAMAJ205
Advertising & Brand Communication
Semester 3
NAMAJ301
Feature Writing & Longform
NAMAJ302
Social Media Strategy & Analytics
NAMAJ303
Media Management & Entrepreneurship
NAMAJ304
Investigative Journalism
NAMAJ305
Elective: Media Psychology
Semester 4
NAMAJ401
Documentary & Podcast Production
NAMAJ402
Integrated Marketing Communications
NAMAJ403
Audience Research
NAMAJ404
Ethics of AI & Deepfakes
NAMAJ405
Project/Portfolio I
Semester 5
NAMAJ501
Advanced Data Visualisation
NAMAJ502
Crisis Communication
NAMAJ503
Media Policy & Regulation
NAMAJ504
Entrepreneurial Journalism
NAMAJ505
Project/Portfolio II
Semester 6
NAMAJ601
Capstone Production
NAMAJ602
Media Analytics Lab
NAMAJ603
Elective: Sports/Health/Env Journalism
NAMAJ604
Leadership in News & PR
NAMAJ605
Internship/Dissertation
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is field reporting required in Online MA in Journalism & Mass Communication at Alagappa University?
Selected assignments require field/newsgathering or remote interviews; alternatives are provided when needed in Alagappa University.
Will I learn data journalism in Online MA in Journalism & Mass Communication at Alagappa University?
Yes, with modules on scraping basics, analysis and visualisation tools in Alagappa University.
Are internships available in Online MA in Journalism & Mass Communication at Alagappa University?
The university supports industry collaboration and encourages portfolio‑based internships in Alagappa University.
What software is used in Online MA in Journalism & Mass Communication at Alagappa University?
Common editing, CMS and analytics tools; open‑source options are encouraged in Alagappa University.