Yenepoya Online MBA in Marketing and Human Resource Management
Course Overview
YENEPOYA University's Online MBA in Marketing and Human Resource Management is a unique 2-year dual specialization programme designed for professionals who want to master both the outward brand strategy and the inward talent leadership of an organization. This curriculum integrates consumer-centric marketing techniques with strategic HR practices incorporating trends like Employer Branding Social Marketing and People Analytics. Approved by the UGC and AICTE the programme offers a flexible online learning environment that allows working executives to build a versatile leadership profile without interrupting their careers. Students explore core subjects like Consumer Behavior Talent Acquisition and Integrated Marketing Communication to drive holistic organizational culture and growth. By the end of this course graduates are fully equipped to excel in diverse leadership roles across the retail tech and service sectors globally.
Accreditations
UGC Recognised
NIRF Ranking
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Synergistic Leadership Mastery: Develop the ability to align brand promise with internal organizational culture and employee performance. | Employer Branding Strategy: Learn to market your organization as a top employer to attract and retain elite global talent. | Consumer and Employee Psychology: Understand the underlying psychological drivers of both external customers and internal staff. | Strategic Integrated Marketing: Master the coordination of promotional tools to drive brand growth and customer loyalty. | People Analytics in Marketing: Utilize data-driven HR insights to build more effective and empathetic marketing teams. | Organizational Culture and Brand: Learn how to foster an internal environment that consistently delivers on the external brand values. | Change Management Leadership: Develop the skills to lead organizations through transitions while maintaining brand and staff stability. | Global Business Communication: Master professional communication to manage diverse stakeholders and international marketing campaigns.
Course Benefits
Versatile Executive Profile - Become a leader capable of managing both the human capital and market presence of an organization.
Strategic Career Advancement - Qualify for high-impact roles like Chief People Officer or Brand Director with a recognized dual MBA.
Holistic Business Insight - Develop a deep understanding of how internal team culture drives external customer satisfaction and sales.
Comprehensive Placement Support - Benefit from a dedicated career cell that connects you with leading companies across various industries.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 12,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 50,000
*Inclusive of all taxes
EMI starting at
INR 2,083 / Month
*Terms & Conditions apply
Eligibility
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Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade.
A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelors Program are also eligible to apply for the Online MBA in Marketing and Human Resource Management Program.
Course Syllabus
Semester 1
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Management and Organizational Behavior
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Accounting for Managers
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Marketing Management
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Business Economics
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Business Communication
Semester 2
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Business Environment and Strategy
.
Human Resource Management
.
Corporate Finance
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Business Statistics for Decision Making
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Compensation Management and Employee Engagement
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Consumer Behavior and Brand Management
Semester 3
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Operations Management
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Retail and Services Marketing
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Market Research
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Organizational Development and Change Management
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Cross Functional Elective 1
.
Cross Functional Elective 2
Semester 4
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Research Based Learning
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
What is Online MBA in Marketing and Human Resource Management?
Online MBA in Marketing and Human Resource Management blends marketing knowledge with HR skills.
What subjects are covered in Yenepoya University Online MBA in Marketing and Human Resource Management?
Yenepoya University Online MBA in Marketing and Human Resource Management includes marketing, HR, and management topics.
What skills are gained from Yenepoya University Online MBA in Marketing and Human Resource Management?
Yenepoya University Online MBA in Marketing and Human Resource Management builds leadership and communication skills.
Do the Online Degrees have a validity period?
No. The Online Degree that you will receive from Yenepoya (Deemed-to-be University) is valid for lifetime.
Can Online MBA in Marketing and Human Resource Management help in management roles?
Yes, Online MBA in Marketing and Human Resource Management prepares for entry-level management.