Bennett Online BBA in Marketing
Course Overview
Bennett University Online offers the BBA in Marketing Management as a three-year fully online degree built for 10+2 eager students targeting marketing, brand and digital ads careers.
The course covers marketing basics, consumer behaviour and digital marketing basics. Brand talk, social media marketing and campaign planning are used across six terms.
Students build market research, results marketing and brand analytics strong skills. The course uses real FMCG and Times Group ads case studies every term. Marketing coordination skills are built throughout.
Grads enter Marketing Executive and Brand Coordinator roles. This path builds a strong base for further MBA at Bennett. Nestlé, Bata and Berger Paints often hire these grads.
Accreditations
"UGC-entitled degree. NAAC A+ accredited Bennett University. Valid for entry-level marketing and sales roles nationwide."
NAAC A+
NIRF
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- You need 10+2 with at least 50% marks from any trusted board. This degree is UGC-DEB backed under UGC Section 2(f).
- Bennett holds NAAC A+ nod. It is powered by The Times Group legacy — giving Marketing BBA eager students access to real ads, media and brand management field connections from day one.
- Live Bennett teachers teach digital marketing, brand management and consumer behaviour every week using real FMCG. Times Group media ads case studies.
- The course adds brand campaign capstone projects and 24/7 taped lecture access on the Bennett Online LMS. Nestlé, Bata and Berger Paints often recruit Bennett Marketing BBA grads who earn average pay of ₹5.16 LPA. Joining is fully online at bennettonline.com with merit-based grants available for ready eager students
Course Benefits
Earn a NAAC A+ UGC-DEB backed Marketing BBA from Bennett. It is powered by The Times Group. With merit-based grants available for ready 10+2 eager students.
Digital marketing, brand management and consumer behaviour are learned under Bennett teachers using real Times Group ads and FMCG case studies. Strong marketing skills are built across all six terms.
Nestlé, Bata and Berger Paints often recruit Bennett Marketing BBA grads. BBA grads earn average pay of ₹5.16 LPA with the highest reaching ₹21.5 LPA at these top firms.
No entrance exam is needed. 10+2 with 50% in any stream qualifies. Apply today at bennettonline.com to build your marketing management career with one of India's top private schools.
Course Fees
The fee structure for this Bennett Online BBA in Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 25,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 4,167 / Month
*Terms & Conditions apply
Eligibility
- »
Applicants must have passed XII standard from any recognised Education Board with minimum 60% marks (Class XII Best of 3 subjects score) and English as compulsory subject OR IB Board with minimum score of 24 credits, 3 Higher level and 3 standard level subjects.
Who Can Apply ?
• Class 12 pass-outs with 45% aggregate in any stream from a recognised board meet the Bennett University online BBA in marketing management eligibility criteria.
• Early-career sales staff and social media executives with 0–3 years of experience should check the Bennett University online BBA in marketing management syllabus — practical and industry-aligned.
• Apply today — no entrance test required. Complete the Bennett University online BBA in marketing management admission process in 10 minutes.
Course Syllabus
Semester 1
Introduction to Organization Behaviour
Principles of Economics – I
Modern Management Practices
Principles of Marketing Management
Quantitative Techniques
Semester 2
English Communication
Financial Accounting & Analysis
Principles of Economics – II
Introduction to Human Resource Management
Introduction to Data Science
Semester 3
Fundamentals of Financial Management
Strategic Management
Business Law & Corporate Governance
Business Ethics, Sustainability, and the Circular Economy
Operations Management
Semester 4
Cost & Management Accounting
Digital & Social Media Marketing
Basics of Research Methodology
Brand Management: Concepts, Strategies, and the Luxury Sector
Market Research and Strategic Pricing
Semester 5
Design Thinking and Innovation
Environmental Studies
Essentials of IT
International Marketing
Integrated Marketing Communication
Semester 6
Creativity & Storytelling
Project
Consumer Behavior and Marketing
Sales Force Management
Retail Management
AI Tools for Managers
Excel for Decision Making
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Sales Associate, Brand Coordinator | 700000 | Google Ads, Canva, CRM Basics | 22 |
| Marketing Manager, Brand Manager, Digital Campaign Manager | 1000000 | Meta Ads, Analytics, Consumer Research | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Bennett University
FAQs
Who can apply for Online BBA in Marketing at Bennett University?
Students who completed 12th from a recognised board can apply for Online BBA in Marketing at Bennett University.
What is the duration of Online BBA in Marketing at Bennett University?
Online BBA in Marketing at Bennett University is typically a 3-year online undergraduate course.
What is the fee structure of Online BBA in Marketing at Bennett University?
The fee for Online BBA in Marketing at Bennett University may change yearly as per university policy.
Is Online BBA in Marketing at Bennett University recognised?
Yes, Online BBA in Marketing at Bennett University is offered under UGC online programme guidelines.
Can science students join Online BBA in Marketing at Bennett University?
Yes, science students can join Online BBA in Marketing at Bennett University after completing 12th.
What jobs after Online BBA in Marketing at Bennett University?
Graduates of Online BBA in Marketing at Bennett University can explore sales and digital marketing roles.
Is Online BBA in Marketing at Bennett University suitable for business careers?
Yes, Online BBA in Marketing at Bennett University builds basic business and marketing knowledge.