Bennett Online BBA in Marketing

Course Overview

Bennett University 's Online BBA in Marketing is a 3-year programme designed to groom creative and strategic marketing professionals from the ground up. The curriculum covers the fundamentals of Advertising, Consumer Behavior, Brand Management, and Digital Marketing. This UGC-entitled degree provides students with the flexibility to start their professional journey or engage in internships while gaining deep insights into the world of sales and promotion. Students learn about emerging trends like Social Media Marketing, Content Strategy, and E-commerce. The programme focuses on developing excellent communication and analytical skills. Graduates are prepared for entry-level roles in advertising agencies, corporate marketing teams, and retail companies, entering as Marketing Coordinators, Sales Trainees, and Social Media Executives.

Accreditations

UGC-DEB Approved

UGC Recognised

AICTE Approved

Course Highlights

Designed to deliver industry-relevant skills, academic excellence, and career growth

Marketing Fundamentals: Learn the core 4Ps of marketing and how to apply them in real-world business scenarios | Consumer Behavior: Understand the factors that influence how and why customers buy products and services | Digital Marketing Basics: Get an introduction to SEO, social media marketing, and online brand presence | Advertising and Promotion: Explore the creative and strategic side of building and running effective ad campaigns | Sales Techniques: Learn the fundamentals of professional selling, negotiation, and customer relationship management | Market Research: Gain basic skills in gathering and analyzing market data to support marketing decisions | Brand Awareness: Understand how to build and maintain a consistent brand image across different platforms | Retail Operations: Explore the basics of managing retail outlets and e-commerce storefronts for product sales.

Course Benefits

Creative Career Launch: Kickstart your career in the exciting and diverse field of marketing with a specialized BBA degree.

Digital Skills Foundation: Learn the essential digital marketing skills that are required by every modern business today.

Flexible Study Path: Complete your undergraduate education online while building your resume through real-world work experience.

Career Growth Support: Access Bennett's placement assistance and resume-building workshops to land your first marketing job.

Course Fees

The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals

Total 6 semester

INR 25,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,50,000

*Inclusive of all taxes

EMI starting at

INR 4,167 / Month

*Terms & Conditions apply

Eligibility

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Applicants must have passed XII standard from any recognised Education Board with minimum 60% marks (Class XII Best of 3 subjects score) and English as compulsory subject OR IB Board with minimum score of 24 credits, 3 Higher level and 3 standard level subjects.