Bennett Online BBA in Marketing
Course Overview
Bennett University 's Online BBA in Marketing is a 3-year programme designed to groom creative and strategic marketing professionals from the ground up. The curriculum covers the fundamentals of Advertising, Consumer Behavior, Brand Management, and Digital Marketing. This UGC-entitled degree provides students with the flexibility to start their professional journey or engage in internships while gaining deep insights into the world of sales and promotion. Students learn about emerging trends like Social Media Marketing, Content Strategy, and E-commerce. The programme focuses on developing excellent communication and analytical skills. Graduates are prepared for entry-level roles in advertising agencies, corporate marketing teams, and retail companies, entering as Marketing Coordinators, Sales Trainees, and Social Media Executives.
Course Highlights
Marketing Fundamentals: Learn the core 4Ps of marketing and how to apply them in real-world business scenarios | Consumer Behavior: Understand the factors that influence how and why customers buy products and services | Digital Marketing Basics: Get an introduction to SEO, social media marketing, and online brand presence | Advertising and Promotion: Explore the creative and strategic side of building and running effective ad campaigns | Sales Techniques: Learn the fundamentals of professional selling, negotiation, and customer relationship management | Market Research: Gain basic skills in gathering and analyzing market data to support marketing decisions | Brand Awareness: Understand how to build and maintain a consistent brand image across different platforms | Retail Operations: Explore the basics of managing retail outlets and e-commerce storefronts for product sales.
Course
Benefits
Creative Career Launch: Kickstart your career in the exciting and diverse field of marketing with a specialized BBA degree.
Digital Skills Foundation: Learn the essential digital marketing skills that are required by every modern business today.
Flexible Study Path: Complete your undergraduate education online while building your resume through real-world work experience.
Career Growth Support: Access Bennett's placement assistance and resume-building workshops to land your first marketing job.
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
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Applicants must have passed XII standard from any recognised Education Board with minimum 60% marks (Class XII Best of 3 subjects score) and English as compulsory subject OR IB Board with minimum score of 24 credits, 3 Higher level and 3 standard level subjects.
Course
Fees
Total 6 semester
INR 25,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 4,167 / Month
*Terms & Conditions apply
Talk to our Career Companion
Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | Introduction to Organization Behaviour | |
| 2 | Principles of Economics – I | |
| 3 | Modern Management Practices | |
| 4 | Principles of Marketing Management | |
| 5 | Quantitative Techniques |
| S.No | Credit | Subject |
|---|---|---|
| 1 | English Communication | |
| 2 | Financial Accounting & Analysis | |
| 3 | Principles of Economics – II | |
| 4 | Introduction to Human Resource Management | |
| 5 | Introduction to Data Science |
ProfessionalProfiles
Social Media Executive
Market Research Executive
Sales Support Executive
Marketing Executive
Brand Promotion Executive
TopRecruiters
FAQs
Who can apply for Online BBA in Marketing at Bennett University?
Students who completed 12th from a recognised board can apply for Online BBA in Marketing at Bennett University.
What is the duration of Online BBA in Marketing at Bennett University?
Online BBA in Marketing at Bennett University is typically a 3-year online undergraduate course.
What is the fee structure of Online BBA in Marketing at Bennett University?
The fee for Online BBA in Marketing at Bennett University may change yearly as per university policy.
Is Online BBA in Marketing at Bennett University recognised?
Yes, Online BBA in Marketing at Bennett University is offered under UGC online programme guidelines.
Can science students join Online BBA in Marketing at Bennett University?
Yes, science students can join Online BBA in Marketing at Bennett University after completing 12th.
What jobs after Online BBA in Marketing at Bennett University?
Graduates of Online BBA in Marketing at Bennett University can explore sales and digital marketing roles.
Is Online BBA in Marketing at Bennett University suitable for business careers?
Yes, Online BBA in Marketing at Bennett University builds basic business and marketing knowledge.
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