Galgotias Online BBA in Marketing Management
Course Overview
Galgotias University’s Online BBA in Marketing Management is a 3-year undergraduate programme that builds skills in branding, consumer behaviour, digital marketing and market analytics. Offered under UGC-DEB entitlement, it combines core business foundations with specialised marketing modules and hands-on projects. The online mode provides flexibility for students balancing work or location constraints. Graduates can pursue roles in brand management, digital marketing, e-commerce, advertising, product management and market research across sectors.
Accreditations
UGC Recognised
NAAC A
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Business Foundation: Accounting, economics and management essentials
- Marketing Analytics: Use data for campaign insights and decisions
- Digital & Social Media: SEO, SEM, content and performance marketing
- Brand Strategy: Positioning, storytelling and lifecycle management
- Consumer Behaviour: Understand psychology and decision processes
- E-commerce & Retail: Omnichannel and growth strategies
- Capstone Project: Execute a real marketing plan
- Career Guidance: Mentorship and placement support
Course Benefits
Skills Mastery
Develop strategic and analytical marketing capabilities
Career Growth
Enter roles in brand, digital, product and sales
Cutting-edge Knowledge
Stay current with digital tools and analytics practices
Placement Support
Access mentoring, internships and job assistance
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 7 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 40
*Inclusive of all taxes
EMI starting at
INR 1 / Month
*Terms & Conditions apply
Eligibility
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10+2 (intermediate) with minimum 50% marks
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Open to all streams; commerce or math background is helpful
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Admission based on merit as per university norms
Course Syllabus
Semester 1
BMM101
Principles of Management
BMM102
Business Economics
BMM103
Financial Accounting
BMM104
Business Mathematics & Statistics
BMM105
Principles of Marketing
Semester 2
BMM201
Organisational Behavior
BMM202
Cost Accounting
BMM203
Consumer Behaviour
BMM204
Digital Marketing Fundamentals
BMM205
Marketing Research Methods
Semester 3
BMM301
Sales & Distribution Management
BMM302
Brand Management
BMM303
E-Commerce & Retail Strategy
BMM304
Marketing Analytics
BMM305
Advertising & Promotions
Semester 4
BMM401
Services Marketing
BMM402
International Marketing
BMM403
Strategic Marketing
BMM404
Social Media & Content Strategy
BMM405
Project / Field Work
Semester 5
BMM501
Customer Relationship Management
BMM502
Product & Pricing Strategy
BMM503
Retail Marketing
BMM504
Marketing in Emerging Markets
BMM505
Internship / MOOC Project
Semester 6
BMM601
Digital Branding & UX
BMM602
Omnichannel Marketing
BMM603
Marketing Strategy Seminar
BMM604
Capstone Marketing Plan
BMM605
Final Project / Dissertation
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is the Online BBA in Marketing Management from Galgotias University recognised?
Yes. The Galgotias University Online BBA in Marketing Management is offered under UGC-DEB entitlement, making it equivalent to a regular BBA degree and nationally recognised.
Are internships mandatory in the Galgotias University Online BBA in Marketing Management programme?
A project or internship component is included in the final year of the Galgotias University Online BBA in Marketing Management, helping students apply marketing concepts in real-world business contexts.
How flexible are the classes in Online BBA in Marketing Management program?
In Online BBA in Marketing Management program offers live sessions and recordings are provided for self-paced study.
What is the weekly effort for the Galgotias University Online BBA in Marketing Management programme?
Students should plan for 8–12 hours per week, including live or recorded lectures, assignments, and project work, to stay on track in the Galgotias University Online BBA in Marketing Management.
Does the Galgotias University support placements?
Yes, Galgotias University provides mentorship, resume prep and placement assistance.