SRM Online BBA (Digital Marketing)
Course Overview
SRM University's Online BBA (Digital Marketing) is a future-ready 3-year undergraduate programme designed for aspiring marketing professionals and entrepreneurs. The curriculum integrates core business administration principles with specialized modules in SEO, social media marketing, and data analytics. This UGC-entitled degree offers the flexibility needed for students and young professionals to master digital brand building without attending traditional campus lectures. Students will engage with emerging trends such as web analytics, content strategy, and digital business models. The programme focuses on developing creative and analytical skills to drive business growth in the modern digital economy. Graduates are prepared for high-growth roles in marketing agencies, e-commerce firms, and corporate marketing departments globally.
Course Highlights
Digital Strategy Mastery: Learn to design and execute high-impact digital marketing campaigns across multiple online platforms | SEO & SEM Proficiency: Master the tools for search engine optimization and marketing to drive web traffic | UGC-Entitled Degree: Earn a prestigious and fully recognized degree from a top-tier NAAC A++ university | Social Media Management: Gain expertise in building and managing brand presence across all major social networks | Data-Driven Marketing: Understand how to leverage analytics to improve campaign ROI and customer engagement | Flexible Online Learning: Access high-quality lectures and marketing labs 24/7 through the interactive SRM LMS | E-Commerce Innovation: Study the latest trends and tools for building and managing successful online businesses | Strategic Brand Building: Learn to create and maintain powerful digital identities for diverse organizations and products
Course
Benefits
Modern Marketing Skills: Acquire the unique blend of creative and analytical skills needed to lead in the digital sector.
Early Career Progression: Start your career in high-growth roles like Digital Marketing Executive or SEO Analyst. |
Practical Technical Mastery: Acquire the unique ability to both design marketing strategies and use the tools that deploy them.
Specialized Career Support: Benefit from SRM's industry connections and dedicated placement assistance for digital marketing roles.
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
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A higher secondary diploma (10+2), with a minimum 50% aggregate from a recognized board.
Course
Fees
Total 6 semester
INR 21,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,29,000
*Inclusive of all taxes
EMI starting at
INR 3,583 / Month
*Terms & Conditions apply
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Communication for Managerial Personnel |
| 2 | . | Principles of Management |
| 3 | . | Fundamentals of Financial Accounting |
| 4 | . | Basics of Production and Operation Management |
| 5 | . | Managerial Economics |
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Managerial Accounting |
| 2 | . | Human Resource Management |
| 3 | . | Marketing Management |
| 4 | . | Software Solutions for Business |
| 5 | . | Understanding Digital Marketing |
| 6 | . | Quantitative Aptitude and Reasoning |
ProfessionalProfiles
Performance Marketing Analyst
Social Media Manager
Content Marketing Strategist
Growth Marketing Associate
Digital Marketing Executive
TopRecruiters
FAQs
Is SRM University Online BBA in Digital Marketing UGC approved and recognized?
Yes, SRM University's Online BBA in Digital Marketing is UGC-entitled and recognized across India for digital marketing jobs, brand management, and MBA admission eligibility.
What is the eligibility for BBA Digital Marketing online at SRM University?
Students who passed 12th grade from any recognized board can apply for SRM University Online BBA in Digital Marketing. Beginners find this program suitable.
What is the Online BBA in Digital Marketing fees at SRM University?
SRM University offers affordable fees with flexible payment options for Online BBA Digital Marketing. Contact CourseConnect for detailed fee structure and admission cycle information.
How to apply for SRM University Online BBA Digital Marketing admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors guide you through application, document verification, eligibility check, fee payment, and complete SRM Online BBA enrollment.
What career opportunities exist after completing Online BBA in Digital Marketing from SRM University?
Graduates can work as Digital Marketing Executives, SEO Specialists, Social Media Managers, Content Marketers, PPC Analysts in agencies, startups, and corporate organizations.
