SRM Online BBA (Digital Marketing)
Course Overview
SRM University's Online BBA (Digital Marketing) is a future-ready 3-year undergraduate programme designed for aspiring marketing professionals and entrepreneurs. The curriculum integrates core business administration principles with specialized modules in SEO, social media marketing, and data analytics. This UGC-entitled degree offers the flexibility needed for students and young professionals to master digital brand building without attending traditional campus lectures. Students will engage with emerging trends such as web analytics, content strategy, and digital business models. The programme focuses on developing creative and analytical skills to drive business growth in the modern digital economy. Graduates are prepared for high-growth roles in marketing agencies, e-commerce firms, and corporate marketing departments globally.
Accreditations
NAAC A+
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Digital Strategy Mastery: Learn to design and execute high-impact digital marketing campaigns across multiple online platforms | SEO & SEM Proficiency: Master the tools for search engine optimization and marketing to drive web traffic | UGC-Entitled Degree: Earn a prestigious and fully recognized degree from a top-tier NAAC A++ university | Social Media Management: Gain expertise in building and managing brand presence across all major social networks | Data-Driven Marketing: Understand how to leverage analytics to improve campaign ROI and customer engagement | Flexible Online Learning: Access high-quality lectures and marketing labs 24/7 through the interactive SRM LMS | E-Commerce Innovation: Study the latest trends and tools for building and managing successful online businesses | Strategic Brand Building: Learn to create and maintain powerful digital identities for diverse organizations and products
Course Benefits
Modern Marketing Skills: Acquire the unique blend of creative and analytical skills needed to lead in the digital sector.
Early Career Progression: Start your career in high-growth roles like Digital Marketing Executive or SEO Analyst. |
Practical Technical Mastery: Acquire the unique ability to both design marketing strategies and use the tools that deploy them.
Specialized Career Support: Benefit from SRM's industry connections and dedicated placement assistance for digital marketing roles.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 21,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,29,000
*Inclusive of all taxes
EMI starting at
INR 3,583 / Month
*Terms & Conditions apply
Eligibility
- »
A higher secondary diploma (10+2), with a minimum 50% aggregate from a recognized board.
Course Syllabus
Semester 1
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Communication for Managerial Personnel
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Principles of Management
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Fundamentals of Financial Accounting
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Basics of Production and Operation Management
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Managerial Economics
Semester 2
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Managerial Accounting
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Human Resource Management
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Marketing Management
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Software Solutions for Business
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Understanding Digital Marketing
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Quantitative Aptitude and Reasoning
Semester 3
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Statistics in Business
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Small Business Entrepreneurial Development
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Services Marketing
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Legal Aspects of Business
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SEO Tools and Techniques
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Universal Human Values
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My India Project
Semester 4
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Operations Research in Business
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Essentials of Financial Management
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ganizational Culture and BehaviourI
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Information Technolog
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Competitive Marketing Strategy
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Data Visualization
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Professional Skills
Semester 5
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Introduction to Research Methods
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Strategic Management
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Product Design and Development
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Web Analytics
..
Environmental Studies
Leadership and Management Skills
Semester 6
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Global Marketing Management
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Ethics and Corporate Governance in Business
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Project Work
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from SRM University
FAQs
Is SRM University Online BBA in Digital Marketing UGC approved and recognized?
Yes, SRM University's Online BBA in Digital Marketing is UGC-entitled and recognized across India for digital marketing jobs, brand management, and MBA admission eligibility.
What is the eligibility for BBA Digital Marketing online at SRM University?
Students who passed 12th grade from any recognized board can apply for SRM University Online BBA in Digital Marketing. Beginners find this program suitable.
What is the Online BBA in Digital Marketing fees at SRM University?
SRM University offers affordable fees with flexible payment options for Online BBA Digital Marketing. Contact CourseConnect for detailed fee structure and admission cycle information.
How to apply for SRM University Online BBA Digital Marketing admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors guide you through application, document verification, eligibility check, fee payment, and complete SRM Online BBA enrollment.
What career opportunities exist after completing Online BBA in Digital Marketing from SRM University?
Graduates can work as Digital Marketing Executives, SEO Specialists, Social Media Managers, Content Marketers, PPC Analysts in agencies, startups, and corporate organizations.