SRM Online BBA (Digital Marketing)
Course Overview
This three-year online BBA in Digital Marketing is a proud degree from SRM, built for 10+2 students who want bright marketing careers.
The course covers SEO, Google Analytics, and campaign planning, taught live and with real care across six semesters.
Students gain real brand project skills, building real, job-ready skills every single term.
Bright Digital Marketing Executive and Brand Coordinator careers open up fast, with strong demand at firms like TCS, Infosys, and digital ad firms.
Accreditations
Approved by UGC-DEB | NAAC A++ Accredited SRM Institute of Science and Technology. This BBA in Digital Marketing carries the same legal standing as an on-campus degree — valid for digital agency jobs, brand marketing roles, and MBA admissions.
NAAC A+
ISO
NIRF
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- SRM holds a proud NAAC A++ grade and full UGC-DEB approval, so this BBA in Digital Marketing feels fully trusted.
- Admission stays simple and fair: SRM asks for just 10+2 with 50% marks, and no entrance exam at all.
- NIRF ranks SRM at a proud #12 in India, and QS iGauge gives SRM a bright Diamond rating.
- SRM faculty teach SEO, Google Analytics, and campaign planning live each week, using real marketing and ad case studies.
- Top firms like TCS, Infosys, and digital ad firms love to hire bright SRM grads with real trust and pride.
- Grads earn ₹3 to ₹5 LPA in exciting new roles, while SRM's team gives free resume help and job fairs.
Course Benefits
Earn this trusted BBA in Digital Marketing from NIRF #12 SRM at just ₹21,500 per semester, plus a proud 15% scholarship for top students.
SEO, Google Analytics, and campaign planning get mastered under SRM's proud faculty, building a strong, real project set each term.
TCS, Infosys, and digital ad firms actively hire SRM grads, who step into ₹3 to ₹5 LPA roles with full, happy placement support.
No entrance exam stands in your way — 10+2 with 50% marks is all you need. Apply fast before 30 Dec 2026.
Course Fees
The fee structure for this SRM Online BBA (Digital Marketing) is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 21,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,29,000
*Inclusive of all taxes
EMI starting at
INR 3,583 / Month
*Terms & Conditions apply
Eligibility
- »
A higher secondary diploma (10+2), with a minimum 50% aggregate from a recognized board.
Who Can Apply ?
• Any Class 12 student from Commerce, Science, or Arts with 50% or above can apply — no entrance exam is required.
• Working professionals in sales, content creation, or social media with 1–5 years of experience who want a formal NAAC A++ degree for career advancement will find this program practical.
• Apply through the SRM admissions portal for the srm university online online bba digital marketing admission process — the 2026 batch is open.
Course Syllabus
Semester 1
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Communication for Managerial Personnel
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Principles of Management
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Fundamentals of Financial Accounting
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Basics of Production and Operation Management
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Managerial Economics
Semester 2
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Managerial Accounting
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Human Resource Management
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Marketing Management
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Software Solutions for Business
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Understanding Digital Marketing
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Quantitative Aptitude and Reasoning
Semester 3
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Statistics in Business
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Small Business Entrepreneurial Development
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Services Marketing
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Legal Aspects of Business
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SEO Tools and Techniques
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Universal Human Values
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My India Project
Semester 4
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Operations Research in Business
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Essentials of Financial Management
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ganizational Culture and BehaviourI
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Information Technolog
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Competitive Marketing Strategy
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Data Visualization
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Professional Skills
Semester 5
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Introduction to Research Methods
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Strategic Management
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Product Design and Development
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Web Analytics
..
Environmental Studies
Leadership and Management Skills
Semester 6
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Global Marketing Management
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Ethics and Corporate Governance in Business
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Project Work
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, SEO Analyst, Social Media Manager | 800000 | Google Ads, Meta Campaigns, GA4 | 22 |
| Performance Marketing Lead, Brand Manager, Growth Hacker | 1000000 | HubSpot, SEMrush, Campaign Analytics | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from SRM University
FAQs
Is SRM University Online BBA in Digital Marketing UGC approved and recognized?
Yes, SRM University's Online BBA in Digital Marketing is UGC-entitled and recognized across India for digital marketing jobs, brand management, and MBA admission eligibility.
What is the eligibility for BBA Digital Marketing online at SRM University?
Students who passed 12th grade from any recognized board can apply for SRM University Online BBA in Digital Marketing. Beginners find this program suitable.
What is the Online BBA in Digital Marketing fees at SRM University?
SRM University offers affordable fees with flexible payment options for Online BBA Digital Marketing. Contact CourseConnect for detailed fee structure and admission cycle information.
How to apply for SRM University Online BBA Digital Marketing admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors guide you through application, document verification, eligibility check, fee payment, and complete SRM Online BBA enrollment.
What career opportunities exist after completing Online BBA in Digital Marketing from SRM University?
Graduates can work as Digital Marketing Executives, SEO Specialists, Social Media Managers, Content Marketers, PPC Analysts in agencies, startups, and corporate organizations.