Bennett Online MBA in Sales and Marketing
Course Overview
Bennett University 's Online MBA in Sales and Marketing is a dynamic 2-year programme built to develop high-impact marketing leaders for the digital age. The curriculum provides deep dives into Consumer Behavior, Digital Marketing, Brand Management, and Sales Force Automation. This UGC-entitled and AICTE-approved degree offers professionals the flexibility to master modern sales techniques and marketing analytics while continuing their work. Students explore emerging trends like Influencer Marketing, AI in sales, and Omnichannel strategies. The programme emphasizes practical skills through real-world marketing simulations and case studies. Graduates are prepared for leadership roles in sectors like FMCG, retail, and tech, entering the workforce as Marketing Managers, Brand Strategists, and Sales Directors.
Course Highlights
Consumer Psychology: Master the art of understanding and influencing customer decision-making processes for better conversion rates | Digital Marketing Mastery: Gain hands-on skills in SEO, SEM, and social media marketing to drive online growth | Brand Positioning: Learn to build and sustain powerful brand identities in a crowded and competitive marketplace | Sales Force Management: Understand how to lead, motivate, and optimize sales teams using modern automation tools | Omnichannel Strategy: Develop integrated marketing plans that provide a seamless customer experience across digital and physical stores | Marketing Analytics: Leverage data to measure campaign ROI and optimize marketing spend for maximum business impact | Strategic Retail Management: Explore the evolving landscape of retail and e-commerce to drive product availability and sales | Global Marketing Trends: Stay ahead of international marketing innovations and emerging consumer trends in global markets.
Course
Benefits
Sales Leadership Mastery: Develop the high-level management and negotiation skills required to lead successful national and international sales teams.
Digital-First Curriculum: Master the latest digital tools and platforms that are reshaping the marketing and sales landscape globally.
Career Placement Assistance: Benefit from specialized career coaching and access to Bennett's extensive network of corporate recruiters.
Industry-Driven Insights: Learn from practitioners and faculty who bring real-world marketing success stories into the virtual classroom.
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
- »
Applicants must have Passed Graduation in any discipline from a UGC-recognized university with a minimum of 50% aggregate marks and English as medium of instruction.
Course
Fees
Total 4 semester
INR 52,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 2,10,000
*Inclusive of all taxes
EMI starting at
INR 8,750 / Month
*Terms & Conditions apply
Talk to our Career Companion
Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Managerial Economics |
| 2 | . | Managerial Communication |
| 3 | . | Marketing for Managers |
| 4 | . | Quantitative Methods for Managers |
| 5 | . | Organizational Dynamics |
| 6 | . | Machine Learning for Managers |
| 7 | . | Indian Knowledge System |
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Business Law |
| 2 | . | Financial Accounting and Analysis |
| 3 | . | Human Capital Management |
| 4 | . | Operations Management |
| 5 | . | Strategy for Managers |
| 6 | . | Adaptive Change and Resilience |
| 7 | . | Emotional Intelligence & Resonant Leadership |
ProfessionalProfiles
Sales Strategy Manager
Marketing Campaign Head
Growth Marketing Manager
Key Accounts Manager
Brand Strategy Lead
TopRecruiters
FAQs
What is the eligibility for Online MBA in Sales and Marketing at Bennett University?
Graduation in any discipline is required for Online MBA in Sales and Marketing at Bennett University.
How long is Online MBA in Sales and Marketing at Bennett University?
Online MBA in Sales and Marketing at Bennett University usually takes 2 years to complete.
What are the fees for Online MBA in Sales and Marketing at Bennett University?
Fees for Online MBA in Sales and Marketing at Bennett University vary each academic year.
Is Online MBA in Sales and Marketing at Bennett University approved?
Yes, Online MBA in Sales and Marketing at Bennett University follows UGC norms for online degrees.
Can I work while studying Online MBA in Sales and Marketing at Bennett University?
Yes, Online MBA in Sales and Marketing at Bennett University is designed for working professionals.
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