Alliance Online BBA in Marketing
Course Overview
ALLIANCE ONLINE University's Online BBA in Marketing is a comprehensive 3-year undergraduate programme designed to build the next generation of marketing professionals. The curriculum covers foundational business principles while diving deep into specialized areas like sales, distribution, and integrated marketing communications. Students explore how digital transformation is reshaping consumer interactions and learn to create impactful brand strategies. This UGC-recognized programme provides the flexibility of online learning, making it ideal for young learners and those entering the workforce. With a focus on experiential learning, the degree prepares students for entry-level managerial roles across retail, advertising, and digital media sectors. Graduates emerge with strong analytical and communication skills ready for global career opportunities.
Accreditations
AMBA Accredited
NIRF Ranking
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Market Research Fundamentals: Learn the core techniques for gathering and analyzing consumer and market data.
- Digital Brand Strategy: Explore the creation of digital identities and effective online brand positioning.
- Sales and Distribution: Master the logistics of moving products from manufacture to the final consumer.
- Consumer Behaviour: Gain a deep understanding of the psychological factors influencing purchasing decisions.
- Integrated Communications: Learn to harmonize advertising, PR, and social media for a unified brand message.
- Business Communication: Develop professional writing and presentation skills essential for modern marketing roles.
- Retail Management: Understand the operations and strategy behind successful physical and digital retail environments.
- Entrepreneurial Mindset: Foster the skills needed to launch and market new business ventures successfully.
Course Benefits
Strong Foundation: Build a solid understanding of business management and marketing principles
This degree provides the essential knowledge required to excel in diverse corporate environments.
Career Readiness: Develop practical skills that make you job-ready for entry-level marketing roles
Our curriculum is designed in collaboration with industry experts to meet current market demands.
Holistic Development: Enhance your soft skills including leadership critical thinking and ethical decision-making
We focus on nurturing well-rounded individuals who can lead with confidence and integrity.
Flexible Progression: Study at your own pace from any location without interrupting your daily schedule
The online format allows you to balance your education with internships or other personal commitments.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 0 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1
*Inclusive of all taxes
EMI starting at
INR 0 / Month
*Terms & Conditions apply
Eligibility
- »
10 +2 or Equivalent With a Minimum of 50% Marks (45% for SC/ST candidates)
Course Syllabus
Semester 1
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Foundation of Business English
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Principles and Practices of Management
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Fundamentals of Accounting
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Fundamentals of Economics
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Applications of MS Office
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Universal Human Values
Semester 2
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English for Business Communication
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Financial Accounting and Practice
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Business Mathematics and Statistics
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Banking and Financial Literacy
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Sociology
Indian Political System
Semester 3
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Economic Analysis for Managers
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Health and Wellness
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Environmental Science
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Marketing Management
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Financial Accounting
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Organizational Behavior
Semester 4
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International Business
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Consumer Behavior
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Financial Management
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Human Resource Management
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Production and Operations Management Online
Semester 5
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Business Research Methodologies
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Marketing of Services
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Product and Brand Management
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Sales and Distribution Management
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Integrated Marketing Communications
Semester 6
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Business Strategy
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Management Information System
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Dissertation
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B2B Marketing
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Retail Management
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Alliance University
FAQs
Is Alliance University Online BBA in Marketing UGC approved and recognized?
Yes, Alliance University's Online BBA in Marketing is UGC-approved and recognized across India for entry-level marketing jobs, Online MBA admission, and business careers.
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What is the eligibility for BBA Marketing online at Alliance University?
Students who passed 12th from any recognized board can apply for Alliance University Online BBA in Marketing. Working students find this flexible program suitable.
What is the Online BBA in Marketing fees at Alliance University?
Alliance University offers affordable fees with flexible payment options for Online BBA Marketing. Contact CourseConnect for detailed fee structure and payment plans.
How to apply for Alliance University Online BBA Marketing admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, document verification, eligibility check, fee payment, and complete Alliance Online BBA enrollment.
What career opportunities exist after completing Online BBA in Marketing from Alliance University?
Graduates can work as Marketing Executives, Brand Assistants, Sales Coordinators, Digital Marketing Trainees, pursue Online MBA, or enter entry-level marketing roles in corporate organizations.