Online B.COM in Marketing Management
Course Overview
The Alliance University Online BCom in Marketing Management feels exciting. It fits a busy life well.
You learn Brand Management, Digital Marketing, and Retail Management through fun, live classes.
You build real skills fast with hands-on work each term.
Bright, well-paid jobs open up fast in this fast-growing field.
Accreditations
Approved by UGC-DEB | NAAC A Accredited Alliance University | AICTE Approved. This B.Com is recognised on par with an on-campus degree valid for marketing jobs, government roles, and MBA admissions at any Indian institution.
NAAC A+
NIRF
QS I-GAUGE
DSIR
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- This Alliance University Online B.Com in Marketing Management Courses holds a proud NAAC A nod.
- It feels fully trusted. UGC-DEB backs this degree. It stays valid with real ease.
- The Alliance University Online B.Com in Marketing Syllabus covers Brand Management, Digital Marketing, and Retail Management.
- The Alliance University Online B.Com in Marketing Eligibility stays simple. Eager students of any stream can apply.
- The Alliance University Online B.Com in Marketing Management Admission Process runs fully online. No entrance exam is needed.
- Top firms like FMCG brands and digital agencies love to hire bright Alliance grads. Many earn entry-level pay in bright new jobs.
Course Benefits
Earn this trusted BCom in Marketing Management from proud NAAC A Alliance University. It comes with real ease.
Brand Management, Digital Marketing, and Retail Management labs run each term. They build strong, real skills that firms value.
Alliance's team links you to FMCG brands and digital agencies for bright, fast hiring.
Complete 180 credits fully online. Enjoy zero career break and real joy.
Course Fees
The fee structure for this Online B.COM in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 16,889 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,01,334
*Inclusive of all taxes
EMI starting at
INR 2,815 / Month
*Terms & Conditions apply
Eligibility
- »
10 +2 or Equivalent With a Minimum of 50% Marks (45% for SC/ST candidates)
Who Can Apply ?
• Class 12 pass students from Commerce, Science, or Arts with 50% or above can apply directly no entrance exam is required for the Alliance University online B.Com in marketing management.
• Working professionals in retail, sales, or marketing support roles with 1–5 years of experience who need a formal undergraduate degree for career advancement or MBA eligibility will benefit most.
• Apply through the Alliance University admissions portal for the 2026 B.Com Marketing Management batch the process is entirely digital and straightforward.
Course Syllabus
Semester 1
.
Foundation of Business English
.
Principles and Practices of Management
.
Fundamentals of Accounting
.
Fundamentals of Economics
.
Applications of MS Office
.
Universal Human Values
Semester 2
.
English for Business Communication
.
Financial Accounting and Practice
.
Business Mathematics and Statistics
.
Health and Wellness
.
Sociology
.
Indian Political System
Semester 3
.
Organisational Behaviour
.
Economic Analysis for Managers
.
Corporate Accounting
.
Environmental Science
.
Banking and Financial Literacy
.
Spreadsheet Modelling
Semester 4
.
English for Business Communication
.
Financial Accounting and Practice
..
Business Mathematics and Statistics
.
Health and Wellness
.
Sociology
.
Indian Political System
Semester 5
.
Marketing of Services
.
Integrated Marketing Communications
.
Sales and Distribution Management
.
Product and Brand Management
.
Business Research Methodologies
Semester 6
.
Dissertation
.
Cost & Management Accounting
.
Direct Taxation
.
B2B Marketing
.
Retail Management
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Coordinator, Brand Executive, Digital Marketing Trainee | 1000000 | Google Ads Basics, Content Writing, Excel | 21 |
| Brand Manager, Category Manager, Marketing Analytics Lead | 2200000 | Meta Ads, HubSpot, Consumer Research | 26 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Alliance University
FAQs
Is Alliance University Online B.Com in Marketing Management UGC approved and recognized?
Yes, Alliance University's Online B.Com in Marketing Management is UGC-approved and recognized across India for marketing jobs, sales roles, and M.Com/Online MBA admission.
What is the eligibility for B.Com Marketing Management online at Alliance University?
Students who passed 12th from any recognized board can apply for Alliance University Online B.Com in Marketing Management. Commerce students interested in marketing find suitable.
What is the Online B.Com in Marketing Management fees at Alliance University?
Alliance University offers affordable fees with flexible payment options for Online B.Com Marketing Management. Contact CourseConnect for detailed fee structure and payment plans.
How to apply for Alliance University Online B.Com Marketing Management admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, document verification, eligibility check, fee payment, and complete Alliance Online B.Com enrollment.
What career opportunities exist after completing Online B.Com in Marketing Management from Alliance University?
Graduates can work as Marketing Assistants, Sales Executives, Brand Coordinators, Retail Managers, pursue M.Com/Online MBA, or enter marketing and sales roles in corporate organizations.