Online B.COM in Marketing Management
Course Overview
ALLIANCE ONLINE University's Online B.COM in Marketing Management is a vibrant 3-year programme designed to create future leaders in the dynamic world of commerce and brand strategy. This UGC-entitled course blends fundamental business principles with cutting-edge marketing techniques, including digital marketing, consumer behavior, and brand management. The programme is specifically structured for working professionals and creative thinkers who want to master the art of market analysis and customer engagement through a flexible online format. Students will explore emerging trends like social media analytics and influencer marketing, ensuring they are prepared for the digital-first economy. Graduates emerge with the strategic mindset and practical skills necessary to excel in diverse sectors, ranging from retail and advertising to technology and e-commerce.
Accreditations
AMBA Accredited
NIRF Ranking
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Strategic Marketing Focus: Master the concepts of brand building, market research, and strategic sales management.
- UGC Entitled Programme: Gain a recognized degree that meets high academic standards for global employability.
- Digital Marketing Integration: Learn modern tools and platforms essential for succeeding in today's digital business landscape.
- Flexible Learning Environment: Study at your own pace with a curriculum accessible from any device, anywhere.
- Industry-Driven Curriculum: Engage with coursework developed to reflect the latest trends and demands of the marketing industry.
- Expert Academic Faculty: Learn from professors with rich industry experience and a passion for marketing excellence.
- Collaborative Learning: Participate in group projects and discussion forums to enhance your teamwork and communication skills.
- Career Advancement Services: Access placement support and networking opportunities to kickstart or elevate your marketing career.
Course Benefits
Market-Ready Skills
Acquire a versatile toolkit of marketing strategies and analytical techniques to drive brand success.
Enhanced Career Prospects
Qualify for exciting roles in top global brands and creative agencies with a specialized commerce degree.
Flexible Study Schedule
Maintain a healthy work-life-study balance with our adaptable and intuitive online learning platform.
Real-World Application
Apply theoretical knowledge to practical marketing challenges through case studies and industry-linked projects.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 16,889 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,01,334
*Inclusive of all taxes
EMI starting at
INR 2,815 / Month
*Terms & Conditions apply
Eligibility
- »
10 +2 or Equivalent With a Minimum of 50% Marks (45% for SC/ST candidates)
Course Syllabus
Semester 1
.
Foundation of Business English
.
Principles and Practices of Management
.
Fundamentals of Accounting
.
Fundamentals of Economics
.
Applications of MS Office
.
Universal Human Values
Semester 2
.
English for Business Communication
.
Financial Accounting and Practice
.
Business Mathematics and Statistics
.
Health and Wellness
.
Sociology
.
Indian Political System
Semester 3
.
Organisational Behaviour
.
Economic Analysis for Managers
.
Corporate Accounting
.
Environmental Science
.
Banking and Financial Literacy
.
Spreadsheet Modelling
Semester 4
.
English for Business Communication
.
Financial Accounting and Practice
..
Business Mathematics and Statistics
.
Health and Wellness
.
Sociology
.
Indian Political System
Semester 5
.
Marketing of Services
.
Integrated Marketing Communications
.
Sales and Distribution Management
.
Product and Brand Management
.
Business Research Methodologies
Semester 6
.
Dissertation
.
Cost & Management Accounting
.
Direct Taxation
.
B2B Marketing
.
Retail Management
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Alliance University
FAQs
Is Alliance University Online B.Com in Marketing Management UGC approved and recognized?
Yes, Alliance University's Online B.Com in Marketing Management is UGC-approved and recognized across India for marketing jobs, sales roles, and M.Com/Online MBA admission.
What is the eligibility for B.Com Marketing Management online at Alliance University?
Students who passed 12th from any recognized board can apply for Alliance University Online B.Com in Marketing Management. Commerce students interested in marketing find suitable.
What is the Online B.Com in Marketing Management fees at Alliance University?
Alliance University offers affordable fees with flexible payment options for Online B.Com Marketing Management. Contact CourseConnect for detailed fee structure and payment plans.
How to apply for Alliance University Online B.Com Marketing Management admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, document verification, eligibility check, fee payment, and complete Alliance Online B.Com enrollment.
What career opportunities exist after completing Online B.Com in Marketing Management from Alliance University?
Graduates can work as Marketing Assistants, Sales Executives, Brand Coordinators, Retail Managers, pursue M.Com/Online MBA, or enter marketing and sales roles in corporate organizations.