Sastra ONLINE MBA IN MARKETING
Course Overview
SASTRA University's Online MBA in Marketing is a specialized 2-year postgraduate programme designed to groom the next generation of marketing leaders. This course targets ambitious professionals and entrepreneurs who wish to master brand management, consumer behavior, and digital marketing strategies. The curriculum integrates core management principles with emerging trends like influencer marketing, marketing automation, and big data analytics. UGC-recognized and AICTE-entitled, the programme offers the flexibility required for working professionals to balance their career with academic advancement. Graduates are equipped with the strategic mindset to lead high-impact marketing campaigns in diverse sectors. Career opportunities include senior roles in advertising agencies, multinational corporations, and high-growth e-commerce ventures globally.
Accreditations
NAAC A Grade
NAAC A+
NBA Accredited
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Strategic Brand Management: Learn to build and sustain powerful brands in highly competitive and dynamic global markets | Digital Marketing Proficiency: Master SEO, SEM, and social media strategies to drive modern business growth and engagement | UGC-AICTE Entitled: Earn a prestigious degree that is globally recognized by top employers and academic bodies | Consumer Behavior Analysis: Use data-driven insights to understand and predict consumer psychology for better marketing outcomes | Marketing Automation Tools: Gain proficiency in using the latest software to automate marketing workflows and improve efficiency | Flexible Online Learning: Access high-quality study materials and live sessions at your convenience through our modern LMS | Global Market Strategy: Understand international trade and marketing dynamics to lead organizations in a globalized economy | Placement Assistance: Receive dedicated help with resume optimization and interview coaching for high-level marketing roles
Course Benefits
Strategic Marketing Leadership Develop the skills to lead marketing departments and design cross-channel strategies that drive organizational revenue.
High-Demand Career Path Qualify for senior roles like Brand Manager or Marketing Director in top-tier global companies and startups.
Data-Driven Decision Making Learn to utilize marketing analytics to optimize campaign performance and achieve higher organizational return on investment.
Professional Networking Advantage Connect with industry experts and a global community of peers to stay updated on marketing trends.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 42,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,70,000
*Inclusive of all taxes
EMI starting at
INR 7,083 / Month
*Terms & Conditions apply
Eligibility
- »
Graduate from a recognized university
Educational pathways: 10+2+3, 10+3+3, 10+3+4, or 10+2+4
Course Syllabus
Semester 1
.
Foundations of Management
.
Economics for Decision Making
.
Accounting for Managers
.
Business Research Methods
Semester 2
.
Contemporary Marketing Management
.
People Management
.
Financial Management
.
Operations & Supply Chair
Semester 3
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Strategic Management
.
Business Analytics and Data Visualisation
.
Phygital Retailing
.
Customer Relationship Management
.
Digital and Social Media Marketing
Semester 4
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Corporate Laws and Governance
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Master Class - II
.
Project Work
.
Sales and Distribution Management
.
Consumer Behaviour
.
Startup Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
What is the recognition status of the SASTRA University Online MBA in Marketing?
The Online MBA in Marketing is a UGC-entitled degree from SASTRA University, which is a NAAC A++ category-I institution, making it ideal for corporate career growth.
What is the eligibility for the Online MBA in Marketing at Sastra University?
Candidates need a bachelor's degree in any stream from a recognized university. Professionals with work experience are also encouraged to apply for Online MBA in Marketing.
What are the fees for the SASTRA University Online MBA in Marketing?
The program fee for the Online MBA in Marketing is about ₹1,70,000 with early-bird offers. CourseConnect provides easy EMI schemes starting at low monthly installments.
How does CourseConnect support Online MBA in Marketing students?
CourseConnect assists Online MBA in Marketing aspirants with the entire application process, scholarship guidance, and expert advice on choosing the right specialization.
Which job roles are available after an Online MBA in Marketing?
Post the Online MBA in Marketing, you can target roles like Digital Marketing Manager, Brand Manager, Sales Head, and Market Research Analyst in leading global MNCs.