GLA Online MBA in Marketing Management

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Course Overview

GLA University’s Online MBA in Marketing Management is a 2‑year programme designed for working professionals and ambitious learners seeking career advancement. The curriculum blends core management foundations with specialised modules in consumer behaviour, digital marketing, branding, marketing analytics, social media and omnichannel strategy, while covering emerging trends and industry tools. The programme is UGC‑entitled and delivered in a flexible online format that supports self‑paced study and live interaction. Graduates are prepared for roles across FMCG, e‑commerce, digital agencies, product and brand teams.

Course Highlights

Strategic Marketing Framework: Build positioning, segmentation and go‑to‑market plans
Digital Marketing Analytics: Use data tools to optimise campaigns and ROI
Consumer Insights: Decode behaviour through research and experiments
Omnichannel Strategy: Plan integrated online/offline customer journeys
Brand Communication: Craft compelling messaging across media
Market Research Methods: Apply qualitative and quantitative techniques
Campaign Management: Design and measure cross‑media initiatives
Leadership Readiness: Develop team, budget and vendor management

Course

Benefits

Career Growth Accelerator Position yourself for brand, digital and product leadership with in‑demand skills.

Cutting‑Edge Toolkit Learn analytics, martech, AI trends and omnichannel best practices employers value.

Portfolio & Capstone Deliver real campaigns and a capstone project to showcase to recruiters.

Career Support Get resume clinics, mock interviews and recruiter connects for faster hiring.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Have queries or need guidance? Our experts can help you decide.

Eligibility

»
Bachelor's degree (10+2+3) in any discipline with at least 50% marks
»
Open to fresh graduates and working professionals
»
Admission based on merit; bridge support provided if non‑commerce/tech background

Official certificate for GLA University Online MBA in Marketing Management with formal layout and institutional branding

Course

Fees

Total 5 semester

INR 19,400 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 97,000

*Inclusive of all taxes

EMI starting at

INR 4,042 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	GMBA101	Principles of Management
2	GMBA102	Managerial Economics
3	GMBA103	Organisational Behaviour
4	GMBA104	Business Research Methods
5	GMBA105	Accounting for Managers

S.No	Credit	Subject
1	GMBA106	Specialisation Core 1
2	GMBA107	Specialisation Core 2
3	GMBA108	Specialisation Core 3
4	GMBA109	Specialisation Core 4
5	GMBA110	Specialisation Elective 1

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Digital Marketing Manager

Lead SEO/SEM, performance marketing, social media and analytics dashboards.

AVG SALARY9.5 LPA

Market Research Analyst

Conduct studies, analyse data and present actionable customer insights.

AVG SALARY6.5 LPA

Product Marketing Manager

Define positioning, launches and enablement with cross‑functional teams.

AVG SALARY10.0 LPA

Marketing Consultant

Advise clients on brand growth, customer acquisition and retention.

AVG SALARY8.0 LPA

Brand Manager

Own brand strategy, creative briefs and multi‑channel execution to drive growth.

AVG SALARY8.5 LPA

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FAQs

Is the Online MBA in Marketing Management from GLA University recognised?

Yes, GLA University’s Online MBA in Marketing Management is fully recognised. The programme is UGC-entitled and AICTE-approved, ensuring academic credibility and full equivalence to a regular MBA degree offered on campus.

What is the weekly workload for the Online MBA in Marketing Management at GLA University?

GLA University’s Online MBA in Marketing Management requires a weekly commitment of about 8–12 hours. This includes live online classes, readings, assignments, and project work, allowing working professionals to balance studies alongside their career.

Do you provide placement support for Online MBA in Marketing Management program?

Yes. Online MBA in Marketing Management program provides resume help, mock interviews, mentor sessions and recruiter outreach.

How are exams conducted at GLA University?

GLA University conduct exams in Online, securely proctored with assignments and term tests.

What career roles can I target after completing the Online MBA in Marketing Management from GLA University?

After completing GLA University’s Online MBA in Marketing Management, you can pursue roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, Product Manager, Business Development Executive, or Market Research Analyst across diverse industries.

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