GLA Online MBA in Marketing Management
Course Overview
GLA University’s Online MBA in Marketing Management is a 2‑year programme designed for working professionals and ambitious learners seeking career advancement. The curriculum blends core management foundations with specialised modules in consumer behaviour, digital marketing, branding, marketing analytics, social media and omnichannel strategy, while covering emerging trends and industry tools. The programme is UGC‑entitled and delivered in a flexible online format that supports self‑paced study and live interaction. Graduates are prepared for roles across FMCG, e‑commerce, digital agencies, product and brand teams.
Accreditations
Govt. Recognised
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Strategic Marketing Framework: Build positioning, segmentation and go‑to‑market plans
- Digital Marketing Analytics: Use data tools to optimise campaigns and ROI
- Consumer Insights: Decode behaviour through research and experiments
- Omnichannel Strategy: Plan integrated online/offline customer journeys
- Brand Communication: Craft compelling messaging across media
- Market Research Methods: Apply qualitative and quantitative techniques
- Campaign Management: Design and measure cross‑media initiatives
- Leadership Readiness: Develop team, budget and vendor management
Course Benefits
Career Growth Accelerator
Position yourself for brand, digital and product leadership with in‑demand skills.
Cutting‑Edge Toolkit
Learn analytics, martech, AI trends and omnichannel best practices employers value.
Portfolio & Capstone
Deliver real campaigns and a capstone project to showcase to recruiters.
Career Support
Get resume clinics, mock interviews and recruiter connects for faster hiring.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 5 semester
INR 19,400 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 97,000
*Inclusive of all taxes
EMI starting at
INR 4,042 / Month
*Terms & Conditions apply
Eligibility
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Bachelor's degree (10+2+3) in any discipline with at least 50% marks
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Open to fresh graduates and working professionals
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Admission based on merit; bridge support provided if non‑commerce/tech background
Course Syllabus
Semester 1
GMBA101
Principles of Management
GMBA102
Managerial Economics
GMBA103
Organisational Behaviour
GMBA104
Business Research Methods
GMBA105
Accounting for Managers
Semester 2
GMBA106
Specialisation Core 1
GMBA107
Specialisation Core 2
GMBA108
Specialisation Core 3
GMBA109
Specialisation Core 4
GMBA110
Specialisation Elective 1
Semester 3
GMBA111
Specialisation Core 5
GMBA112
Specialisation Core 6
GMBA113
Specialisation Core 7
GMBA114
Specialisation Elective 2
GMBA115
Project Proposal
Semester 4
GMBA116
Strategic Management
GMBA117
Ethics & Corporate Governance
GMBA118
Capstone Project
GMBA119
Specialisation Elective 3
GMBA120
Specialisation Elective 4
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is the Online MBA in Marketing Management from GLA University recognised?
Yes, GLA University’s Online MBA in Marketing Management is fully recognised. The programme is UGC-entitled and AICTE-approved, ensuring academic credibility and full equivalence to a regular MBA degree offered on campus.
What is the weekly workload for the Online MBA in Marketing Management at GLA University?
GLA University’s Online MBA in Marketing Management requires a weekly commitment of about 8–12 hours. This includes live online classes, readings, assignments, and project work, allowing working professionals to balance studies alongside their career.
Do you provide placement support for Online MBA in Marketing Management program?
Yes. Online MBA in Marketing Management program provides resume help, mock interviews, mentor sessions and recruiter outreach.
How are exams conducted at GLA University?
GLA University conduct exams in Online, securely proctored with assignments and term tests.
What career roles can I target after completing the Online MBA in Marketing Management from GLA University?
After completing GLA University’s Online MBA in Marketing Management, you can pursue roles such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, Product Manager, Business Development Executive, or Market Research Analyst across diverse industries.