Galgotias Online MBA in Marketing Management
Course Overview
Galgotias University’s Online MBA in Marketing Management is a two-year programme for graduates and working professionals seeking accelerated career growth. The curriculum integrates core MBA foundations with specialisation modules in consumer behaviour, brand strategy, digital marketing, CRM and marketing analytics, alongside strategy, leadership and analytics. Delivered fully online through live interactive classes, recorded lectures and a robust LMS, it offers flexibility without compromising academic rigour. The university is UGC‑entitled for online learning, and the programme follows UGC‑DEB guidelines relevant to digital delivery and assessments. Practical case work, industry projects and a capstone build portfolio‑ready outcomes while you continue full‑time work. Graduates can progress into roles across FMCG, e‑commerce, retail, SaaS, advertising, and consulting.
Accreditations
UGC Recognised
NAAC A
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Data‑Driven Marketing: Apply analytics to segment audiences and optimise spend
- Brand Strategy & Positioning: Build strong brands and measure equity across markets
- Digital Performance Marketing: Plan SEO, SEM and paid social for ROI impact
- Consumer Insights: Use surveys, experiments and A/B tests for decisions
- CRM & Retention: Design lifecycle journeys and loyalty programmes
- Product & Growth: Drive go‑to‑market, pricing and activation loops
- Integrated Communication: Orchestrate content, influencers and omnichannel plans
- Capstone & Portfolio: Solve real problems and graduate with demonstrable work
Course Benefits
Skills that matter
Master digital marketing, analytics and brand strategy valued by employers across industries.
Faster career growth
Earn a recognised online MBA while continuing full‑time work, enabling immediate application of skills.
Stay on the cutting edge
Learn AI in marketing, martech stacks and privacy‑first measurement approaches.
Career & placement support
Get mentorship, interview prep and job assistance tailored to marketing roles.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 19,200 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 76,800
*Inclusive of all taxes
EMI starting at
INR 3,200 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks
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Open to fresh graduates and working professionals; no mandatory work experience
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Admission based on merit/screening as per university’s online norms
Course Syllabus
Semester 1
NAMBA101
Managerial Economics
NAMBA102
Accounting for Managers
NAMBA103
Quantitative Techniques
NAMBA104
Marketing Management
NAMBA105
Organisational Behaviour
Semester 2
NAMBA201
Business Research Methods
NAMBA202
Operations & Supply Chain
NAMBA203
Financial Management
NAMBA204
Business Communication & IT
NAMBA205
Legal & Ethical Aspects of Business
Semester 3
NAMBA301
Integrated Marketing Communications
NAMBA302
Sales & Distribution Management
NAMBA303
Services & Retail Marketing
NAMBA304
Marketing Analytics
NAMBA305
Product & Brand Management
Semester 4
NAMBA401
Pricing & Revenue Management
NAMBA402
E‑commerce & Growth Marketing
NAMBA403
Customer Relationship Management
NAMBA404
Strategic Management
NAMBA405
Elective I
Semester 5
NAMBA501
International & B2B Marketing
NAMBA502
Content & Social Media Strategy
NAMBA503
Elective II
NAMBA504
Elective III
NAMBA505
Open Elective
Semester 6
NAMBA601
AI & Emerging MarTech
NAMBA602
Marketing Capstone Project
NAMBA603
Elective IV
NAMBA604
Elective V
NAMBA605
Industry Certification Workshop
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Galgotias University
FAQs
Is the Online MBA in Marketing Management from Galgotias University recognised?
Yes, the Online MBA in Marketing Management from Galgotias University is UGC-entitled and follows all UGC-DEB norms, ensuring full validity for higher studies, government exams, and employment opportunities.
How long is the Online MBA in Marketing Management programme?
The Online MBA in Marketing Management program is a two‑year with flexible live and recorded classes.
Which tools are taught in the Online MBA in Marketing Management at Galgotias University?
The Online MBA in Marketing Management at Galgotias University covers tools such as Google Analytics, HubSpot, CRM platforms, and digital campaign planners, helping students build strong analytical and strategic marketing skills.
What is the weekly workload for the Online MBA in Marketing Management at Galgotias University?
The Online MBA in Marketing Management at Galgotias University requires about 8–10 hours per week, including live interactive sessions, readings, and assignments, offering flexibility for working professionals.
Is AICTE approval required for Galgotias University Online MBA?
No. For online MBA programmes at Galgotias University, UGC entitlement is sufficient, and AICTE approval is generally not required for recognition and validity.