
Bharathidasan Online MBA in Marketing Management

Course Overview
Bharathidasan University’s Online MBA in Marketing Management is a 2‑year programme for graduates and working professionals aiming to fast‑track into leadership. Delivered 100% online with live and recorded classes, it blends core management with advanced brand strategy, digital marketing and customer analytics. The MBA is UGC‑entitled from a NAAC A+ university and designed for 8–10 hours/week learning. You’ll apply frameworks through projects, case studies and an industry‑aligned capstone. Graduates can progress into roles across corporates, consulting, start‑ups and public sector organisations.
Course Highlights
Flexible Online Format: Live sessions plus recordings for self‑paced learning
Industry‑Aligned Curriculum: Contemporary cases, tools and electives
Data‑Driven Decisions: Use analytics for evidence‑based management
Career Services Support: Resume, interview practice and recruiter connects
Experienced Faculty: Guidance from academics and industry experts
Capstone & Projects: Apply learning to real business challenges
UGC‑Entitled Degree: Recognised postgraduate credential from NAAC A+ university
Leadership Readiness: Build cross‑functional and managerial competencies
Course
Benefits
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
- »
Bachelor’s degree (10+2+3) including BE/BTech with minimum 50% in Part III
- »
Open to working professionals
- »
Merit‑based admission; no entrance test

Course
Fees


Total 4 semester
INR 22,750 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 91,000
*Inclusive of all taxes
EMI starting at
INR 3,792 / Month
*Terms & Conditions apply
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | MBAM101 | Managerial Economics |
| 2 | MBAM102 | Accounting for Managers |
| 3 | MBAM103 | Quantitative Techniques |
| 4 | MBAM104 | Organisational Behaviour |
| 5 | MBAM105 | Business Communication |
| S.No | Credit | Subject |
|---|---|---|
| 1 | MBAM201 | Marketing Management |
| 2 | MBAM202 | Financial Management |
| 3 | MBAM203 | Operations Management |
| 4 | MBAM204 | Human Resource Management |
| 5 | MBAM205 | Business Research Methods |
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FAQs
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