Bharathidasan Online MBA in Marketing Management
Course Overview
Bharathidasan University’s Online MBA in Marketing Management is a 2‑year programme for graduates and working professionals aiming to fast‑track into leadership. Delivered 100% online with live and recorded classes, it blends core management with advanced brand strategy, digital marketing and customer analytics. The MBA is UGC‑entitled from a NAAC A+ university and designed for 8–10 hours/week learning. You’ll apply frameworks through projects, case studies and an industry‑aligned capstone. Graduates can progress into roles across corporates, consulting, start‑ups and public sector organisations.
Accreditations
UGC Recognised
NIRF Ranking
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Flexible Online Format: Live sessions plus recordings for self‑paced learning
- Industry‑Aligned Curriculum: Contemporary cases, tools and electives
- Data‑Driven Decisions: Use analytics for evidence‑based management
- Career Services Support: Resume, interview practice and recruiter connects
- Experienced Faculty: Guidance from academics and industry experts
- Capstone & Projects: Apply learning to real business challenges
- UGC‑Entitled Degree: Recognised postgraduate credential from NAAC A+ university
- Leadership Readiness: Build cross‑functional and managerial competencies
Course Benefits
Managerial Mastery
Gain breadth across finance, marketing, operations and HR with practical, case‑based learning.
Career Mobility
Position for leadership tracks, role changes or domain shifts in high‑growth sectors.
Modern Tooling
Hands‑on exposure to Excel, Power BI and AI‑supported problem‑solving for managers.
Placement Support
Leverage mentoring, resume clinics and recruiter connects to accelerate outcomes.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 22,750 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 91,000
*Inclusive of all taxes
EMI starting at
INR 3,792 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) including BE/BTech with minimum 50% in Part III
- »
Open to working professionals
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Merit‑based admission; no entrance test
Course Syllabus
Semester 1
MBAM101
Managerial Economics
MBAM102
Accounting for Managers
MBAM103
Quantitative Techniques
MBAM104
Organisational Behaviour
MBAM105
Business Communication
Semester 2
MBAM201
Marketing Management
MBAM202
Financial Management
MBAM203
Operations Management
MBAM204
Human Resource Management
MBAM205
Business Research Methods
Semester 3
MBAM301
Marketing Management I
MBAM302
Marketing Management II
MBAM303
Business Analytics
MBAM304
Legal & Business Environment
MBAM305
Elective I
Semester 4
MBAM401
Marketing Management III
MBAM402
Marketing Management IV
MBAM403
Strategic Management
MBAM404
Entrepreneurship & Innovation
MBAM405
Elective II
Semester 5
MBAM501
Corporate Governance & Ethics
MBAM502
Project Management
MBAM503
Elective III
MBAM504
Elective IV
MBAM505
Industry Masterclass / Seminar
Semester 6
MBAM601
Capstone Project / Dissertation
MBAM602
Internship / Project Report
MBAM603
Leadership & Change
MBAM604
Global Business Environment
MBAM605
Viva-Voce
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
How long is the Online MBA Marketing in Bharathidasan University and how is it delivered?
It’s a 2‑year program in Bharathidasan University delivered fully online with live and recorded classes and online proctored exams.
Is the Online MBA in Marketing Management degree recognised by Bharathidasan University?
Yes, the Online MBA in Marketing Management offered by Bharathidasan University is a UGC-entitled program from a NAAC A+ university with DEB/AICTE approvals, ensuring full recognition and academic credibility.
What is the weekly workload for the Online MBA in Marketing Management at Bharathidasan University?
Most learners of the Online MBA in Marketing Management at Bharathidasan University plan for about 8–10 hours per week, which includes attending online classes, completing readings, and working on projects.
Is there placement assistance for the Online MBA in Marketing Management at Bharathidasan University?
Yes. The Online MBA in Marketing Management at Bharathidasan University includes comprehensive career services, such as resume building, mock interviews, and recruiter connections, to support learners in achieving their career goals.
What assessments are used in the Online MBA in Marketing Management at Bharathidasan University?
The Online MBA in Marketing Management program at Bharathidasan University uses a combination of coursework, quizzes, projects, and end-semester online exams conducted via the university’s Learning Management System (LMS).