Amrita Online MBA in Marketing
Course Overview
Amrita University’s Online MBA in Marketing is a two‑year programme for professionals and graduates seeking leadership roles in brand, digital and customer growth. It integrates core management with advanced marketing analytics, consumer behaviour, digital strategy and communication. The UGC‑entitled and AICTE‑approved online format features live classes, recordings, case work and industry‑mentored projects. Students practise campaign design, pricing, research and omnichannel planning using real tools and datasets. Graduates progress to roles in brand management, performance marketing, market research, product and growth.
Course Highlights
Brand Leadership: Craft brand strategy, architecture and positioning for growth
Digital Marketing: Plan campaigns across paid, owned and earned channels
Consumer Insights: Decode journeys with qualitative and quantitative research
Marketing Analytics: Use data to optimise spend, pricing and promotions
Omnichannel Strategy: Integrate offline and online touchpoints consistently
Content & Social: Build creative systems that scale across platforms
Sales & Channels: Design routes‑to‑market and partner programmes
Capstone Project: Solve a live problem with mentor oversight
Course
Benefits
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
- »
Bachelor’s degree (10+2+3) with at least 50% marks
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Professionals and fresh graduates may apply
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Final‑year students accepted conditionally
Course
Fees
Total 4 semester
INR 42,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,70,000
*Inclusive of all taxes
EMI starting at
INR 7,083 / Month
*Terms & Conditions apply
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | Fundamentals of Management & OB | |
| 2 | Managerial Economics | |
| 3 | Accounting for Managers | |
| 4 | Marketing Management | |
| 5 | Business Statistics & Analytics |
| S.No | Credit | Subject |
|---|---|---|
| 1 | Human Resource Management | |
| 2 | Operations & Supply Chain | |
| 3 | Consumer Behaviour & Research | |
| 4 | Business Analytics | |
| 5 | Elective I |
ProfessionalProfiles
Content & Social Lead
Brand Manager
Digital Marketing Manager
Market Research Analyst
Sales & Channel Manager
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FAQs
Is online mba in marketing from Amrita University UGC‑entitled?
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