Amrita Online MBA in Marketing
Course Overview
Amrita University’s Online MBA in Marketing is a two‑year programme for professionals and graduates seeking leadership roles in brand, digital and customer growth. It integrates core management with advanced marketing analytics, consumer behaviour, digital strategy and communication. The UGC‑entitled and AICTE‑approved online format features live classes, recordings, case work and industry‑mentored projects. Students practise campaign design, pricing, research and omnichannel planning using real tools and datasets. Graduates progress to roles in brand management, performance marketing, market research, product and growth.
Accreditations
UGC-DEB Approved
NAAC A+
NAAC A
NAAC B
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Brand Leadership: Craft brand strategy, architecture and positioning for growth
- Digital Marketing: Plan campaigns across paid, owned and earned channels
- Consumer Insights: Decode journeys with qualitative and quantitative research
- Marketing Analytics: Use data to optimise spend, pricing and promotions
- Omnichannel Strategy: Integrate offline and online touchpoints consistently
- Content & Social: Build creative systems that scale across platforms
- Sales & Channels: Design routes‑to‑market and partner programmes
- Capstone Project: Solve a live problem with mentor oversight
Course Benefits
Marketing mastery
Develop end‑to‑end capability from research to execution.
Career lift
Target leadership tracks in brand, growth and product.
Modern stack
Use analytics and ad platforms mirrored in industry.
Career services
Resume polishing, interview practice and employer connects.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 42,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,70,000
*Inclusive of all taxes
EMI starting at
INR 7,083 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) with at least 50% marks
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Professionals and fresh graduates may apply
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Final‑year students accepted conditionally
Course Syllabus
Semester 1
Fundamentals of Management & OB
Managerial Economics
Accounting for Managers
Marketing Management
Business Statistics & Analytics
Semester 2
Human Resource Management
Operations & Supply Chain
Consumer Behaviour & Research
Business Analytics
Elective I
Semester 3
Brand Management & Communication
Digital Marketing Strategy
Social Media Strategy
Elective II
Project Prep & Seminar
Semester 4
Marketing Analytics & AI Tools
Omnichannel Strategy
Pricing & Revenue Management
Elective III
Capstone Project
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is online mba in marketing from Amrita University UGC‑entitled?
Yes. The online degree is UGC‑entitled and considered equivalent to the on‑campus programme.
How flexible is the schedule for working professionals?
Live classes are largely on weekends and every session is recorded for anytime viewing.
Are there hands‑on projects or a capstone in Amrita University?
Yes. Amrita University Provide Applied projects and a faculty‑mentored capstone are part of the curriculum.
What assessments will I have in Amrita University?
Amrita University will have Quizzes, assignments, proctored exams, presentations and project evaluations.
Do you offer placement assistance in Amrita University for online mba in marketing?
Amritaprovides mentorship, resume reviews, mock interviews and networking support with hiring partners.