Yenepoya Online MBA in Marketing

Course Overview

The Online MBA in Marketing at Yenapoya University is a comprehensive postgraduate program designed to develop strategic, analytical, and leadership capabilities in modern marketing. It is ideal for fresh graduates, early-career professionals, and working executives seeking to advance in marketing, sales, branding, and digital domains. The curriculum covers core areas such as consumer behavior, brand management, digital marketing, market research, sales strategy, and marketing analytics. Delivered fully online, the program offers flexible learning through interactive lectures, case studies, projects, and assessments—allowing learners to balance studies with professional and personal commitments.

Course Highlights

- Strategic marketing management aligned with global business practices
- In-depth digital marketing and social media strategy modules
- Consumer behavior insights driven by real-world case studies
- Data-driven marketing analytics and market research techniques
- Brand management and integrated marketing communications focus
- Practical assignments reflecting current industry marketing challenges
Leadership and sales strategy development for competitive markets

Course

Benefits

Prepares learners for managerial and leadership marketing roles

Enhances strategic thinking and data-driven decision-making skills

Supports professional growth with flexible, industry-relevant learning

Strengthens career prospects in branding, sales, and marketing analytics

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

»
- Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
- Candidates who are in the final semester of the Bachelors Program are also eligible to apply for the Online MBA in Marketing Program.

Certificate issued by Yenepoya University highlighting academic completion, official seals, signatures, and formal institutional design.

Course

Fees

Total 4 semester

INR 25,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,00,000

*Inclusive of all taxes

EMI starting at

INR 4,167 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	.	Management and Organizational Behavior
2	.	Accounting for Managers
3	.	Marketing Management
4	.	Business Economics
5	.	Business Communication

S.No	Credit	Subject
1	.	Business Environment and Strategy
2	.	Human Resource Management
3	.	Corporate Finance
4	.	Business Statistics for Decision Making
5	.	Sales and Distribution Management
6	.	Consumer Behavior and Brand Management