Yenepoya Online MBA in Marketing
Course Overview
The Online MBA in Marketing at Yenapoya University is a comprehensive postgraduate program designed to develop strategic, analytical, and leadership capabilities in modern marketing. It is ideal for fresh graduates, early-career professionals, and working executives seeking to advance in marketing, sales, branding, and digital domains. The curriculum covers core areas such as consumer behavior, brand management, digital marketing, market research, sales strategy, and marketing analytics. Delivered fully online, the program offers flexible learning through interactive lectures, case studies, projects, and assessments—allowing learners to balance studies with professional and personal commitments.
Accreditations
UGC Recognised
NIRF Ranking
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Strategic marketing management aligned with global business practices
- In-depth digital marketing and social media strategy modules
- Consumer behavior insights driven by real-world case studies
- Data-driven marketing analytics and market research techniques
- Brand management and integrated marketing communications focus
- Practical assignments reflecting current industry marketing challenges
- Leadership and sales strategy development for competitive markets
Course Benefits
Prepares learners for managerial and leadership marketing roles
Enhances strategic thinking and data-driven decision-making skills
Supports professional growth with flexible, industry-relevant learning
Strengthens career prospects in branding, sales, and marketing analytics
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 25,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,00,000
*Inclusive of all taxes
EMI starting at
INR 4,167 / Month
*Terms & Conditions apply
Eligibility
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Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelors Program are also eligible to apply for the Online MBA in Marketing Program.
Course Syllabus
Semester 1
.
Management and Organizational Behavior
.
Accounting for Managers
.
Marketing Management
.
Business Economics
.
Business Communication
Semester 2
.
Business Environment and Strategy
.
Human Resource Management
.
Corporate Finance
.
Business Statistics for Decision Making
.
Sales and Distribution Management
.
Consumer Behavior and Brand Management
Semester 3
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Operations Management
.
Retail and Services Marketing
.
Digital and Social Media Marketing
.
Market Research
.
Cross Functional Elective 1
.
Cross Functional Elective 2
Semester 4
.
Research Based Learning
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Can non-commerce students do Online MBA in Marketing?
Yes, students from any background can pursue MBA in Marketing.
What is Online MBA in Marketing at Yenepoya University?
MBA in Marketing focuses on sales, branding, advertising, and customer-focused business strategies.
Who is eligible for an Online MBA in Marketing at Yenepoya University?
Graduates from any stream can apply for Online MBA in Marketing, as per university eligibility rules.
Does Online MBA in Marketing include digital marketing subjects?
Yes, Online MBA in Marketing generally covers digital and social media marketing basics.
Is Online MBA in Marketing approved and recognised?
Yes, MBA in Marketing is offered by a recognised university following UGC norms.