AMU Online MBA in Marketing
Course Overview
The Aligarh Muslim University online MBA in marketing explains what drives customer decisions and how companies respond. You can study it while you continue to work.
You study brand management, consumer behaviour, sales, market research, and digital marketing. Case discussions show how real companies make marketing decisions.
Students on the AMU online MBA in marketing build marketing plans and read live market data as part of their projects. The results go into a portfolio they can show employers.
Graduates work in brand, sales, and digital marketing teams, and some move into account management. Pay rises with results and responsibility.
Accreditations
Aligarh Muslim University is a central university, NAAC A+ accredited and UGC entitled. This online program carries UGC-DEB approval and AICTE recognition.
NAAC A+
DEB
NIRF
QS
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- AMU holds a NAAC A+ grade, and the online MBA in marketing at AMU follows UGC-DEB norms. Employers recognise the degree.
- The program runs for four semesters over two years. It carries about 88 credits.
- Courses include marketing management, consumer behaviour, digital marketing, and sales and distribution. Tools like Google Ads and Excel are used in assignments.
- Classes run on weekends, and recordings cover busy weeks. Missed sessions are easy to catch up on.
- FMCG, retail, banking, and e-commerce companies such as HUL and Flipkart hire marketing graduates. Placement support runs through the course.
- Starting pay is usually around ₹5–9 LPA. It rises with experience and results.
Course Benefits
The online marketing MBA in AMU carries the same standing as the on-campus degree. It gives you skills that companies look for today.
The fee is about ₹80,000 for the whole program, paid by semester. This is lower than most private MBA programs.
You can keep your job while you study and use what you learn in your current role. This is useful for working professionals.
Mentors are available for questions, and alumni links can help with career advice. Support continues after the course.
Course Fees
The fee structure for this AMU Online MBA in Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 12,825 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 51,300
*Inclusive of all taxes
EMI starting at
INR 2,138 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree with at least 50% marks in any discipline
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All candidates must appear in the entrance test conducted by CDOE, AMU, Aligarh.
Who Can Apply ?
• Graduates with a bachelor's degree with 45–50% marks in a relevant discipline can apply to this marketing program.
• Working professionals switching into marketing gain a flexible, affordable path without leaving their job.
• Ready to apply? Check the current CDOE admission cycle and eligibility notice before applying.
Course Syllabus
Semester 1
.
Concepts of Management
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Economics for Managers
.
Quantitative Methods
.
Human Resource Management
.
Management Accounting
.
Marketing Management
.
Management Information System
.
Spreadsheet Modeling
Semester 2
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Research Methods in Management
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Business Communication
.
Organisational Behaviour
.
Business Law and Ethics
.
Financial Management
.
International Business
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Operations Management
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Entrepreneurial Skill Development
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | ₹6 LPA | Market Research, Content Strategy, Google Ads | 22 |
| Brand Manager, Marketing Manager, Category Manager | ₹15 LPA | Campaign Management, Consumer Insights, SEO | 25 |
Top Recruiters
Students pursuing the Aligarh Muslim University Online MBA in Marketing & Sales can explore career opportunities with companies such as Asian Paints, Coca-Cola, PepsiCo, and Hindustan Unilever.
Explore Other Specializations from Aligarh Muslim University
FAQs
What is the fee for Aligarh Muslim University Online MBA in Marketing?
The total fee is ₹51,300. It covers the full two-year programme. Do check the latest fee details before applying.
What is the syllabus for MBA in Marketing Online at AMU?
This programme offers a rich, strategic journey. You'll explore consumer behaviour, marketing management, and market research. Sales, branding, and digital marketing come alive here. It builds strong strategic and managerial skills.
How to apply for Master of Business Administration in Marketing Online at AMU?
Applying is simple and smooth. Complete the online admission process. Submit your academic documents. You'll also need to appear for the entrance test conducted by CDOE, AMU, Aligarh.
What is the duration of the AMU Online MBA in Marketing?
The duration of the course is two years. You'll complete the prescribed coursework. Plus the necessary examinations to qualify.
Who is eligible for the Aligarh Muslim University Online MBA in Marketing?
You need a bachelor's degree with at least 50% marks. This can be in any discipline. All candidates must also appear in the entrance test conducted by CDOE, AMU, Aligarh.
Can I get an AMU MBA in Marketing in online?
Yes. The online format offers flexibility. It suits working professionals. You can continue your job with ease while completing the MBA.
Is the AMU Online MBA in Marketing valid in India?
Yes, it's UGC-DEB-entitled. Aligarh Muslim University offers this online MBA with full recognition. This gives real credibility and value. Always confirm the latest UGC status before you apply.
Is the AMU Online MBA in Marketing a good career?
Yes, it's a valuable choice. You gain strong managerial and marketing skills. This knowledge opens up versatile career paths in branding and business strategy. It's a smart investment for long-term career growth.
What salary can I get after completing the AMU Online MBA in Marketing?
Graduates enjoy a strong start. Salaries typically begin around ₹8,00,000 a year. This grows with experience and professional growth.
What job can I get after the AMU Online MBA in Marketing?
Good starting roles await. From Marketing Manager and Brand Manager to Sales Manager. It also includes Digital Marketing Executive, Market Research Analyst, Business Development Manager, and Marketing Consultant.