Amrita Online BBA in Digital Marketing & Sales
Course Overview
Amrita University’s Online BBA in Digital Marketing & Sales is a three‑year programme that fuses business fundamentals with modern digital, social and e‑commerce strategies. Students learn consumer behaviour, branding, content, SEO/SEM and analytics while practising campaign planning and sales enablement. The UGC‑entitled online format combines live and recorded sessions, real‑tool exposure and portfolio‑building projects. Graduates are prepared for roles in agencies, brands and marketplaces across performance marketing, content, CRM and growth. Electives allow exploration of influencer marketing, mobile marketing and omnichannel retail.
Accreditations
UGC-DEB Approved
NAAC A+
NAAC A
NAAC B
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Digital Strategy: Plan full‑funnel campaigns from awareness to retention
- SEO & SEM: Improve visibility and ROAS using organic and paid search
- Content Marketing: Craft assets that drive engagement and conversions
- Social Media: Design platform‑specific strategies and measure outcomes
- E‑commerce: Understand merchandising, UX and conversion optimisation
- Analytics: Build dashboards to track KPIs and attribution
- CRM & Sales: Map journeys, qualify leads and enable sales teams
- Portfolio Project: Ship real campaign artefacts to showcase skills
Course Benefits
In‑demand skills
Master channels, creatives and analytics used by employers.
Real‑tool practice
Work with GA, ad managers and CRM tools on assignments.
Career mobility
Enter roles across agencies, D2C, SaaS and marketplaces.
Placement backing
Get resume reviews, mock interviews and referrals.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 8 semester
INR 11,250 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 90,000
*Inclusive of all taxes
EMI starting at
INR 2,500 / Month
*Terms & Conditions apply
Eligibility
- »
10+2 with minimum 45% marks
- »
Suitable for freshers and working learners
- »
Conditional admission for final‑year school students
Course Syllabus
Semester 1
BBBD101
Principles of Marketing
BBBD102
Business Communication
BBBD103
Consumer Behaviour
BBBD104
Business Math & Statistics
BBBD105
Intro to Digital
Semester 2
BBBD201
Marketing Research
BBBD202
Digital Marketing Foundations
BBBD203
Advertising & Promotions
BBBD204
Social Media Marketing
BBBD205
E‑Commerce Principles
Semester 3
BBBD301
SEO & SEM Techniques
BBBD302
CRM & Sales Strategy
BBBD303
Content Marketing & Copywriting
BBBD304
Elective I
BBBD305
Project Work I
Semester 4
BBBD401
Analytics for Marketing
BBBD402
Brand Management
BBBD403
Retail & Omnichannel Strategy
BBBD404
Elective II
BBBD405
Project Work II
Semester 5
BBBD501
Influencer & Affiliate Marketing
BBBD502
Mobile & App Marketing
BBBD503
Elective III
BBBD504
Elective IV
BBBD505
Project Work III
Semester 6
BBBD601
Capstone Digital Marketing Project
BBBD602
Elective V
BBBD603
Elective VI
BBBD604
Seminar & Presentation
BBBD605
Viva Voce
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Amrita University
FAQs
Is online bba in digital marketing and sales from Amrita University UGC‑entitled?
Yes. The online degree is UGC‑entitled and considered equivalent to the on‑campus programme.
How flexible is the schedule for working professionals in Amrita University?
Live classes are largely on weekends and every session is recorded for anytime viewing.
Are there hands‑on projects or a capstone in Amrita University?
Yes. Amrita University Provide Applied projects and a faculty‑mentored capstone are part of the curriculum.
What assessments will I have in Amrita University?
Amrita University will have Quizzes, assignments, proctored exams, presentations and project evaluations.
Do you offer placement assistance in Amrita University for Online BBA in Digital Marketing & Sales course?
Amrita provides mentorship, resume reviews, mock interviews and networking support with hiring partners.