Amrita Online BBA in Digital Marketing & Sales

Q: Is online bba in digital marketing and sales from Amrita University UGC?entitled?

Yes. The online degree is UGC?entitled and considered equivalent to the on?campus programme.

Amrita University campus image for online degree programs

Course Overview

Amrita University’s Online BBA in Digital Marketing & Sales is a three‑year programme that fuses business fundamentals with modern digital, social and e‑commerce strategies. Students learn consumer behaviour, branding, content, SEO/SEM and analytics while practising campaign planning and sales enablement. The UGC‑entitled online format combines live and recorded sessions, real‑tool exposure and portfolio‑building projects. Graduates are prepared for roles in agencies, brands and marketplaces across performance marketing, content, CRM and growth. Electives allow exploration of influencer marketing, mobile marketing and omnichannel retail.

Course Highlights

Digital Strategy: Plan full‑funnel campaigns from awareness to retention
SEO & SEM: Improve visibility and ROAS using organic and paid search
Content Marketing: Craft assets that drive engagement and conversions
Social Media: Design platform‑specific strategies and measure outcomes
E‑commerce: Understand merchandising, UX and conversion optimisation
Analytics: Build dashboards to track KPIs and attribution
CRM & Sales: Map journeys, qualify leads and enable sales teams
Portfolio Project: Ship real campaign artefacts to showcase skills

Course

Benefits

In‑demand skills Master channels, creatives and analytics used by employers.

Real‑tool practice Work with GA, ad managers and CRM tools on assignments.

Career mobility Enter roles across agencies, D2C, SaaS and marketplaces.

Placement backing Get resume reviews, mock interviews and referrals.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Eligibility

»
10+2 with minimum 45% marks
»
Suitable for freshers and working learners
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Conditional admission for final‑year school students

Official certificate for Amrita University Online BBA in Digital Marketing and Sales with university seal and signature lines

Course

Fees

Total 8 semester

INR 11,250 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 90,000

*Inclusive of all taxes

EMI starting at

INR 2,500 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	BBBD101	Principles of Marketing
2	BBBD102	Business Communication
3	BBBD103	Consumer Behaviour
4	BBBD104	Business Math & Statistics
5	BBBD105	Intro to Digital

S.No	Credit	Subject
1	BBBD201	Marketing Research
2	BBBD202	Digital Marketing Foundations
3	BBBD203	Advertising & Promotions
4	BBBD204	Social Media Marketing
5	BBBD205	E‑Commerce Principles