Chandigarh Online MBA in Brand Management
Course Overview
Chandigarh University’s Online Brand Management is a 2-year programme designed for graduates and working professionals seeking flexible, industry-aligned learning. It blends core MBA foundations—strategy, finance, marketing, operations and leadership—with specialised modules in brand strategy, consumer insights, digital branding, communications, category management. The programme is offered by a NAAC A+ accredited university and is UGC‑entitled, with live/recorded classes, projects and on‑demand examinations suitable for busy schedules. Emphasis is placed on case studies, analytics-driven decision making and domain tools so learners can apply concepts immediately at work. Graduates are prepared for roles across high-growth sectors, consulting firms, digital businesses and enterprises needing managers with brand strategy expertise.
Accreditations
NAAC A
UGC-DEB Approved
UGC Approved
WES Recognized
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UGC‑Entitled Degree: Recognised online MBA from NAAC A+ university
- Dual Specialisation Option: Tailor electives to match career outcomes
- Industry Projects & Cases: Apply concepts to live, practice‑oriented problems
- On‑Demand Examinations: Schedule proctored tests when you feel prepared
- Career Mentorship Access: Guidance from faculty and industry practitioners
- Job Portal Support: 300+ hiring partners and internship opportunities
- Harvard/KPMG Content: Premium learning assets integrated where applicable
- Domain Tools Training: Hands‑on exposure to brand strategy tools
Course Benefits
Skills Mastery
Master cutting‑edge concepts, tools and frameworks through projects, case studies and guided practice.
Career Advancement
Signal leadership readiness for roles with higher responsibility and compensation across sectors.
Future‑Ready Knowledge
Stay current with emerging trends and technologies through industry inputs and expert sessions.
Placement & Support
Access mentorship, resume workshops and a job portal with numerous hiring partners for outcomes.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 79,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,58,000
*Inclusive of all taxes
EMI starting at
INR 6,583 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
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• Open to working professionals and fresh graduates
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• Selection based on academic merit and/or university screening (as applicable)
Course Syllabus
Semester 1
CMBA101
Business, Society and Law
CMBA102
Financial Reporting and Analysis
CMBA103
Leadership & Organisational Behaviour
CMBA104
Managerial Economics
CMBA105
Marketing Management
Semester 2
CMBA201
People Management
CMBA202
Consumer Behaviour
CMBA203
Business Research Methods
CMBA204
Financial Management
CMBA205
Operations and Quality Management
Semester 3
CMBA301
Strategy, Business and Globalization
CMBA302
Brand Strategy & Architecture
CMBA303
Integrated Marketing Communications
CMBA304
Consumer Insights & Neuromarketing
CMBA305
Digital & Social Brand Management
Semester 4
CMBA401
Project Management
CMBA402
Retail & Experiential Branding
CMBA403
Pricing, Portfolio & Category Management
CMBA404
Capstone Project (Brand)
CMBA405
Values and Ethics in Management
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Chandigarh University
FAQs
Is the MBA in Brand Management UGC‑entitled and recognised in Chandigarh University?
Yes. Chandigarh University Online awards a UGC‑entitled MBA from a NAAC A+ accredited university, valid for jobs and further study.
Can I study MBA in Brand Management while working full‑time in Chandigarh University?
Yes. Live/recorded classes, LMS access and on‑demand exams allow you to pace learning around work schedules in Chandigarh University.
What is the total duration and structure for MBA in Brand Management at Chandigarh University?
The online MBA Brand Management is a 2‑year programme with four semesters including core courses, electives and a capstone project in Chandigarh University.
Is there placement assistance for MBA in Brand Management at Chandigarh University?
Yes. You get access to a job portal, career mentoring and 300+ hiring partners for internships and roles in Chandigarh University.
Are agency‑style projects included in MBA in Brand Management at Chandigarh University?
You will craft campaigns, brand books and cross‑channel plans in projects and the capstone in Chandigarh University.