Chitkara Online MBA in Marketing
Course Overview
Chitkara University’s Online MBA in Marketing is a 2 year programme designed for graduates and working professionals seeking career advancement. It blends core management foundations with digital marketing, brand management, market research, consumer analytics, and omnichannel strategy and emphasises applied learning through cases and live projects. The programme is UGC-entitled and offered by a NAAC A+ accredited university, with AICTE approval for MBA (Online) where applicable, ensuring national recognition. The flexible online format with live/recorded classes supports busy schedules and self-paced revision. Graduates unlock roles across leading sectors with strong placement assistance and access to 500+ recruiters.
Accreditations
UGC Recognised
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UGC-Entitled Degree: Nationally recognised online degree from NAAC A+ university
- Live + Recorded Learning: Attend interactive classes and revisit sessions anytime
- Minor in AI in Business: Build AI, generative AI and automation fluency
- Industry-Endorsed Curriculum: Co-designed with leaders; 600+ learning hours
- Global Content Access: Harvard cases, EY content, Coursera and LinkedIn Learning
- Career Services: 360° support with resume, interviews and LinkedIn optimisation
- Masterclasses: 20+ sessions by CXOs and domain experts
- Web-Proctored Exams: Secure assessments from anywhere
Course Benefits
Master in-demand skills
Learn job-ready tools, frameworks and domain techniques through projects, simulations and analytics-led assignments.
Accelerate your career
Signal managerial readiness with an industry-endorsed online degree backed by 500+ hiring partners.
Learn cutting-edge topics
Stay current with fintech/AI, data-driven decisions, and emerging regulations impacting your function.
Placement support
Get interview prep, resume critiques and targeted openings via Chitkara University’s career services team.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 50,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 2,00,000
*Inclusive of all taxes
EMI starting at
INR 8,333 / Month
*Terms & Conditions apply
Eligibility
- »
Bachelor’s degree (10+2+3) in any discipline with minimum marks per university norms
- »
Open to fresh graduates and working professionals; no career break required
- »
Selection based on application merit; bridge modules provided for non-commerce/tech backgrounds
Course Syllabus
Semester 1
CMBA101
Principles of Management
CMBA102
Managerial Economics
CMBA103
Financial Accounting
CMBA104
Business Communication
CMBA105
Quantitative Techniques
Semester 2
CMBA106
Marketing Management
CMBA107
Financial Management
CMBA108
Operations Management
CMBA109
Organizational Behavior
CMBA110
Business Analytics Fundamentals
Semester 3
CMBA111
Specialization Core I
CMBA112
Specialization Core II
CMBA113
Research Methods
CMBA114
Strategic Management
CMBA115
Elective I
Semester 4
CMBA116
Specialization Core III
CMBA117
Specialization Core IV
CMBA118
Elective II
CMBA119
Elective III
CMBA120
Project Management
Semester 5
CMBA121
Industry Elective I
CMBA122
Industry Elective II
CMBA123
Internship/Live Project
CMBA124
Leadership & Ethics
CMBA125
Minor in AI in Business
Semester 6
CMBA126
Capstone Project
CMBA127
Comprehensive Viva
CMBA128
Entrepreneurship
CMBA129
Emerging Technologies
CMBA130
Global Business Environment
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Chitkara University
FAQs
Is the Chitkara University Online MBA UGC-entitled and recognised?
Yes. Chitkara University’s Online MBA in Marketing is UGC-entitled, offered by a NAAC A+ accredited university, and AICTE-approved for online MBA programmes.
What is the programme duration and mode?
The Chitkara University’s Online MBA in Marketing is a 2-year programme delivered 100% online through live interactive classes and recorded sessions.
Does Chitkara University provide placement assistance?
Yes. Learners access 500+ campus recruiters, resume and interview coaching, LinkedIn profile support, and job-readiness workshops.
Can working professionals balance study with work?
Absolutely. Flexible schedules, weekend sessions, and LMS access allow professionals to learn anytime without career breaks.
What industry certifications and case studies are included?
Learners gain access to Coursera and LinkedIn Learning content, Harvard Business Publishing case studies, and EY-curated industry modules, ensuring global academic and corporate exposure.
Does the programme offer a Minor in AI in Business?
Yes. The Online MBA in Marketing learners get a minor covering AI, generative AI tools, automation, and ethical AI applications in business.
What are the eligibility criteria for admission?
Applicants need a bachelor’s degree (10+2+3) from a recognised university with minimum marks as per university norms.
Is ACCA integration available for Chitkara University’s Online MBA in Marketing program?
Yes for International Finance & Accounting programmes; learners can progress on ACCA papers with expert mentorship.
What support is available for doubt resolution?
Discussion forums, live doubt-clearing, office hours, and prompt academic support via the LMS.
Can international students apply for Chitkara University’s Online MBA in Marketing?
Yes. International applicants may need AIU equivalence and should meet documentation requirements.