DSU Online BBA in Digital Marketing
Course Overview
The Dayananda Sagar University online BBA in digital marketing explains how brands reach customers online. You can study at home and keep your current schedule.
You learn ads, SEO, social media, and basic analytics through live classes that explain each topic clearly. Teachers give feedback on your work.
Learners on the DSU online BBA in digital marketing run small campaigns and read basic data, and each project joins a portfolio. Employers can review this work.
Graduates join brand, social media, and ad teams, and many go on to an MBA. Some start their own agencies.
Accreditations
Dayananda Sagar University is NAAC A+ accredited, UGC-DEB approved, and AICTE approved. The degree is also WES-recognised, valid for global study and employer verification.
NAAC A+
DEB
NIRF
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- DSU holds a NAAC A+ grade, and the online BBA in digital marketing at Dayananda Sagar University follows UGC-DEB rules. The degree carries recognised value.
- The course runs for six semesters across three years. About 120 credits make up the plan.
- The BBA in digital marketing at DSU online teaches SEO, Google Ads, and social media work, and tools like Canva support the work. Practice builds skill.
- Live and recorded classes fit around any work shift. Mentors answer questions quickly.
- Zomato and Ogilvy hire marketing graduates each year. Career drives help you prepare.
- Freshers can start with ₹3-5 LPA, and strong skills help them grow faster.
Course Benefits
A bachelors in digital marketing at DSU online holds full campus value. It gives you skills that firms look for today.
Fees stay modest at about ₹1.1 lakh in total, and easy term plans help. The cost stays manageable.
You can learn at home with no travel and no lost pay. Study fits around your day.
Free career help guides each step, and mock interviews build confidence. Support stays available.
Course Fees
The fee structure for this DSU Online BBA in Digital Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 21,667 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,30,000
*Inclusive of all taxes
EMI starting at
INR 3,611 / Month
*Terms & Conditions apply
Eligibility
- »
A candidate who has completed in the (10+2) examination from State Board / CBSE / ICSE recognized by the State or Central Government.
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A candidate with a minimum of 45% marks in aggregate 40% in case of candidate belonging to SC/ST & OBC category.
Who Can Apply ?
• Students with a Class 12 pass with 45% marks (any stream for BBA/BCom, Mathematics preferred for BCA) can apply directly to this digital marketing program.
• Working professionals switching into digital marketing gain a flexible, fully online path without leaving their job.
• Ready to grow fast? Apply today, admissions run on a rolling basis for most DSU Online programs.
Course Syllabus
Semester 1
ENGLISH
FINANCIAL EDUCATION & INVESTMENT AWARENESS
PRINCIPLES OF FINANCIAL ACCOUNTING
BUSINESS ORGANIZATION & MANAGEMENT
BUSINESS AND CORPORATE ENVIRONMENT
QUANTITATIVE TECHNIQUES
MICROSOFT OFFICE FOR BUSINESS
INDIAN CONSTITUTION
Semester 2
BUSINESS & CORPORATE COMMUNICATION
DIGITAL FLUENCY
CORPORATE FINANCE
BUSINESS LAW
MARKETING MANAGEMENT
ORGANIZATIONAL BEHAVIOUR
ENTREPRENEURIAL SKILLS
ENVIRONMENTAL STUDIES
Semester 3
PRODUCTION & OPERATION MANAGEMENT
HUMAN RESOURCE MANAGEMENT
FUNDAMENTALS OF DIGITAL MARKETING
WEB DEVELOPMENT & OPTIMIZATION
MANAGERIAL ECONOMICS
INDIAN ETHOS & LEADERSHIP
UNIVERSAL HUMAN VALUE
CORPORATE SOCIAL RESPONSIBILITY
Semester 4
COST & MANAGEMENT ACCOUNTING
PROJECT MANAGEMENT
E-COMMERCE
SEARCH ENGINE MARKETING & PPC
OPERATIONS RESEARCH
GENERAL PSYCHOLOGY
CERTIFICATION COURSE
Semester 5
STRATEGIC MANAGEMENT
DIGITAL ACCOUNTING
CONTENT MARKETING
ANALYTICS & DATA DRIVEN MARKETING
RESEARCH METHODOLOGY
START-UP MANAGEMENT
MINI PROJECT - ORGANIZATIONAL STUDY
Semester 6
STRATEGIES FOR WINNING BUSINESS NEGOTIATION
PERSONAL BRANDING & NETWORKING
IT & GST RETURNS
RESEARCH PROJECT
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, E-Commerce Associate, SEO Executive | ₹6 LPA | Google Analytics, Meta Ads, SEO | 22 |
| Digital Marketing Manager, E-Commerce Manager, Performance Marketing Manager | ₹15 LPA | Marketing Automation, Conversion Optimisation, Paid Media | 25 |
Top Recruiters
Students pursuing the Dayananda Sagar University UG Courses in Digital Marketing can explore career opportunities with companies such as Dentsu, Flipkart, GroupM, and HDFC Bank.
Explore Other Specializations from Dayananda Sagar University
FAQs
Is DSU Online BBA in Digital Marketing a three-year degree?
Dayananda Sagar University Online BBA in Digital Marketing is a three-year, six-semester degree. It has about 120 credits. You study fully online with live and recorded classes.
How do DSU's online BBA digital marketing courses compare with other universities?
Dayananda Sagar University Online BBA in Digital Marketing builds hands-on digital skills in a full BBA. You study Search Engine Marketing and PPC, Content Marketing, Web Development and Analytics-Driven Marketing. You also learn finance, HR and operations. Portfolio projects and small campaigns show your results.
What are the admission requirements for an online bachelor's in digital marketing from Dayananda Sagar University?
Dayananda Sagar University Online BBA in Digital Marketing welcomes students with a 10+2 from a State Board, CBSE or ICSE. Any stream can apply. You need 45% marks, or 40% for SC/ST/OBC.
How much does an online BBA in digital marketing from DSU typically cost?
Dayananda Sagar University Online BBA in Digital Marketing costs ₹1,30,000 in total, including all taxes. You pay ₹21,667 per semester across six semesters. EMI starts at ₹3,611 a month, with terms and conditions.
Can I apply for DSU online BBA in digital marketing from India?
Yes, Dayananda Sagar University Online BBA in Digital Marketing accepts applications from across India. You apply online and upload your documents. A support team helps with the form. You study fully online.
What are the top benefits of enrolling in an online BBA in digital marketing from DSU?
Dayananda Sagar University Online BBA in Digital Marketing builds job-ready skills. You learn SEO, Google Ads, Meta Ads, Google Analytics and Canva. Portfolio projects and small campaigns show your work. You study without travel. Free career support includes resume help and mock interviews.
Are there any scholarship options available for DSU online BBA digital marketing students?
Dayananda Sagar University Online BBA in Digital Marketing helps you manage costs. EMI starts at ₹3,611 a month. Counsellors share current scholarship offers and rules.
Which companies recognize or value a DSU online BBA degree in digital marketing?
Graduates of Dayananda Sagar University Online BBA in Digital Marketing can explore careers with Dentsu, Flipkart, GroupM, HDFC Bank, Hindustan Unilever, Myntra, Ogilvy and Publicis. IPG Mediabrands and Zomato also appear. The degree is UGC-DEB approved.
What career opportunities can I expect after completing DSU online BBA in digital marketing?
Dayananda Sagar University Online BBA in Digital Marketing opens roles in digital and e-commerce. These include Digital Marketing Executive, E-Commerce Associate and SEO Executive. Digital Marketing Manager and Performance Marketing Manager roles follow. Fresh graduates are said to earn about ₹3 to ₹5 LPA.