DSU Online BBA in Digital Marketing
Course Overview
Earn a UGC-Entitled Online BBA with a Digital Marketing specialisation from DSU. This 3-year course runs fully online across 6 semesters.
Master financial accounting, business organization, and management fundamentals. Web Development & Optimization rounds out the digital-marketing electives.
Build strong campaign-planning and digital-fluency skills. Internships and project work sharpen this practical training.
Unlock roles like Digital Marketing Executive and Social Media Coordinator. Agencies and e-commerce firms value this degree.
Accreditations
Dayananda Sagar University is NAAC A+ accredited, UGC-DEB approved, and AICTE approved. The degree is also WES-recognised, valid for global study and employer verification.
NAAC A+
DEB
NIRF
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- DSU holds NAAC A+ accreditation. UGC-Entitled status fully backs this BBA.
- This specialisation sits alongside Business Analytics and Supply Chain Management electives at DSU. Students tailor studies to specific career goals.
- Study Fundamentals of Digital Marketing and Web Development & Optimization. This blend builds both strategic and technical marketing skills.
- Access internships and project work as practical exposure. This bridges classroom learning and real industry practice.
- Class 12 pass in any stream meets the eligibility bar. Apply now through DSU Online's official admissions portal.
- Confirm the exact current fee directly with DSU admissions, since third-party sources report different figures.
Course Benefits
Earn a NAAC A+ accredited, UGC-Entitled BBA in Digital Marketing from DSU. This degree matches any regular campus BBA in value.
Build skills in digital fluency and web optimization. These skills unlock Digital Marketing Executive careers.
Complete this BBA online while balancing school or work. Flexible online delivery fits any schedule.
Access DSU's internship and project-work exposure. This practical training builds confidence for the corporate world.
Course Fees
The fee structure for this DSU Online BBA in Digital Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 21,667 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,30,000
*Inclusive of all taxes
EMI starting at
INR 3,611 / Month
*Terms & Conditions apply
Eligibility
- »
A candidate who has completed in the (10+2) examination from State Board / CBSE / ICSE recognized by the State or Central Government.
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A candidate with a minimum of 45% marks in aggregate 40% in case of candidate belonging to SC/ST & OBC category.
Who Can Apply ?
• Students with a Class 12 pass with 45% marks (any stream for BBA/BCom, Mathematics preferred for BCA) can apply directly to this digital marketing program.
• Working professionals switching into digital marketing gain a flexible, fully online path without leaving their job.
• Ready to grow fast? Apply today, admissions run on a rolling basis for most DSU Online programs.
Course Syllabus
Semester 1
ENGLISH
FINANCIAL EDUCATION & INVESTMENT AWARENESS
PRINCIPLES OF FINANCIAL ACCOUNTING
BUSINESS ORGANIZATION & MANAGEMENT
BUSINESS AND CORPORATE ENVIRONMENT
QUANTITATIVE TECHNIQUES
MICROSOFT OFFICE FOR BUSINESS
INDIAN CONSTITUTION
Semester 2
BUSINESS & CORPORATE COMMUNICATION
DIGITAL FLUENCY
CORPORATE FINANCE
BUSINESS LAW
MARKETING MANAGEMENT
ORGANIZATIONAL BEHAVIOUR
ENTREPRENEURIAL SKILLS
ENVIRONMENTAL STUDIES
Semester 3
PRODUCTION & OPERATION MANAGEMENT
HUMAN RESOURCE MANAGEMENT
FUNDAMENTALS OF DIGITAL MARKETING
WEB DEVELOPMENT & OPTIMIZATION
MANAGERIAL ECONOMICS
INDIAN ETHOS & LEADERSHIP
UNIVERSAL HUMAN VALUE
CORPORATE SOCIAL RESPONSIBILITY
Semester 4
COST & MANAGEMENT ACCOUNTING
PROJECT MANAGEMENT
E-COMMERCE
SEARCH ENGINE MARKETING & PPC
OPERATIONS RESEARCH
GENERAL PSYCHOLOGY
CERTIFICATION COURSE
Semester 5
STRATEGIC MANAGEMENT
DIGITAL ACCOUNTING
CONTENT MARKETING
ANALYTICS & DATA DRIVEN MARKETING
RESEARCH METHODOLOGY
START-UP MANAGEMENT
MINI PROJECT - ORGANIZATIONAL STUDY
Semester 6
STRATEGIES FOR WINNING BUSINESS NEGOTIATION
PERSONAL BRANDING & NETWORKING
IT & GST RETURNS
RESEARCH PROJECT
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, E-Commerce Associate, SEO Executive | 600000 | Google Analytics, Meta Ads, SEO | 22 |
| Digital Marketing Manager, E-Commerce Manager, Performance Marketing Manager | 1500000 | Marketing Automation, Conversion Optimisation, Paid Media | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Dayananda Sagar University
FAQs
What is the course fee for the Dayananda Sagar University Online BBA in Digital Marketing?
The course fee for the Online BBA in Digital Marketing is ₹1,30,000. Students should check the latest fee details before applying.
What is the scope of DSU's Online Program for BBA Digital Marketing?
The career scope is promising here. Graduates can explore roles in digital marketing and social media marketing. SEO comes next. So do content marketing and online advertising. Email marketing and web analytics follow. Digital branding is a good option too. Campaign management and performance marketing round things out.
Can I do the Dayananda Sagar University Online BBA in Digital Marketing remotely?
Yes, you can. The Dayananda Sagar University Online BBA in Digital Marketing allows you to study remotely through an online learning format. You can access course materials, attend online sessions, complete assignments, and continue your studies from a suitable location.
What is the syllabus for the Digital Marketing BBA Degree through DSU Online?
The syllabus includes digital marketing, social media marketing, and search engine optimization. Content marketing and online advertising come next. So do email marketing and web analytics. Digital branding rounds out this part. The course also covers marketing strategy and consumer behaviour.
Is DSU's Online Program for BBA Digital Marketing worth it?
Yes, it can be a strong choice. This works well for students interested in digital marketing and social media. It's a good fit for those drawn to content creation and online advertising. Brand management fits well too.
How can I apply to Study BBA Digital Marketing Online at Dayananda Sagar University?
Applying is simple through Course Connect. Just complete the application online. Our support team assists with the application form. They also help with document submission. You'll receive helpful guidance throughout the admission process.
How many years does it take to complete the Dayananda Sagar University Online BBA in Digital Marketing?
It's a 3-year program from DSU. During this time, you'll develop knowledge of business management. You'll also build strength in digital marketing.
Who is eligible for the Dayananda Sagar University Online BBA in Digital Marketing?
Candidates who've completed 10+2 or an equivalent qualification from a recognised board can apply. Students from different academic streams are welcome too. Candidates should also meet Dayananda Sagar University's current eligibility and admission requirements.
Is the Dayananda Sagar University Online BBA in Digital Marketing valid?
Yes, it is. The program is offered under the applicable UGC and UGC-DEB regulations. The degree supports employment and higher education opportunities across India.
What salary can I get after completing the Dayananda Sagar University Online BBA in Digital Marketing?
Graduates can look forward to a strong average salary. It's around ₹9,00,000 per year. Actual salaries can vary further. Your digital marketing skills and practical knowledge matter here.
Can I get a job after completing the Digital Marketing BBA Degree through DSU Online?
Yes, graduates can apply for digital marketing and business roles. These span different industries. Opportunities are available in SEO, social media, and content marketing. Paid advertising, web analytics, and digital campaign management round out the list. Potential employers may include Google, Amazon, Accenture, Deloitte, Wipro, Infosys, and leading digital marketing agencies.