DSU Online MBA in Marketing Management
Course Overview
The Dayananda Sagar University online MBA in marketing explains what drives buying decisions and how to act on them. Your work life continues as usual.
You study brands, ads, sales, and research through case work that tests each choice. Faculty share examples from real markets.
Learners on the DSU online MBA in marketing build campaigns and read live data, and projects test their plans. The results go into a portfolio.
Graduates join brand, sales, and digital teams, and some lead whole accounts. Pay rises with results.
Accreditations
Dayananda Sagar University is NAAC A+ accredited, UGC-DEB approved, and AICTE approved. The degree is also WES-recognised, valid for global study and employer verification.
NAAC A+
DEB
NIRF
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- DSU holds a NAAC A+ grade, and the online MBA in marketing at Dayananda Sagar University follows UGC-DEB rules. Employers recognise that standard.
- The course runs for four semesters across two years. About 88 credits make up the plan.
- The MBA in marketing at DSU online teaches digital ads, SEO, and brand work, and tools like Google Ads become familiar. Practice builds skill.
- Live classes run on weekends, and recorded lessons help in busy weeks. You can review any missed session.
- HUL and Zomato hire marketing graduates, and drives run twice a year. Preparation starts early.
- Freshers can start with ₹5-10 LPA, and strong skills help them grow faster.
Course Benefits
A masters in marketing in DSU online holds full campus value. It gives you skills that firms look for today.
Fees stay reasonable at about ₹1.6 lakh in total, and term plans spread the cost. Planning stays simple.
You can earn while you learn, and every lesson helps you at work right away.
Free mentor hours guide your progress, and alumni links open further contacts. Support lasts beyond the course.
Course Fees
The fee structure for this DSU Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 32,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,30,000
*Inclusive of all taxes
EMI starting at
INR 5,417 / Month
*Terms & Conditions apply
Eligibility
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A candidate who has passed in a Bachelor’s Degree of minimum three years duration recognized by this University or who has passed any other examination recognized by this University as equivalent there to is eligible to apply.
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The candidate shall have secured not less than 50% aggregate marks in all years of the qualifying degree examination. Candidates belonging to SC / ST / OBC categories are eligible for a relaxation up to 45%, as per applicable government norms.
Who Can Apply ?
• Graduates with a bachelor's degree with 50% marks (45% for reserved category) can apply directly to this marketing management program.
• Working professionals switching into marketing management gain a flexible, fully online path without leaving their job.
• Ready to grow fast? Apply today, admissions run on a rolling basis for most DSU Online programs.
Course Syllabus
Semester 1
Accounting for Managers
Marketing Management
Human Resource Management
Organisational Behaviour
Information Systems
Statistics for Managers
Business Economics and Policy
Business Communication-I
Semester 2
Financial Management
Operations Management
International Business
Corporate Governance and Business Law
Essentials of Entrepreneurship
Business Communication-II
Business Research Methods
Introduction to Business Analytics
Semester 3
Strategic Management
Modern Marketing Management
Rural Marketing Management
Digital Marketing
Integrated Marketing Communications
Minor Elective - I
Minor Elective - II
Semester 4
Global Marketing and Distribution Management
Minor Elective - III
Internship
Project Work
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | ₹6 LPA | Market Research, Content Strategy, Google Ads | 22 |
| Brand Manager, Marketing Manager, Category Manager | ₹15 LPA | Campaign Management, Consumer Insights, SEO | 25 |
Top Recruiters
Students pursuing the Dayananda Sagar University Online MBA in Marketing & Sales can explore career opportunities with companies such as Asian Paints, Coca-Cola, PepsiCo, and Hindustan Unilever.
Explore Other Specializations from Dayananda Sagar University
FAQs
What are the benefits of pursuing an online MBA in Marketing Management from Dayananda Sagar University?
Dayananda Sagar University Online MBA in Marketing builds job-ready marketing skills. You study Modern Marketing Management, Rural Marketing, Digital Marketing, Integrated Marketing Communications and Global Marketing. You learn Google Ads, SEO and campaign management. An internship and project work add practice.
How much does DSU online MBA in Marketing Management cost on average in India?
Dayananda Sagar University Online MBA in Marketing costs ₹1,30,000 in total, including all taxes. You pay ₹32,500 per semester across four semesters. EMI starts at ₹5,417 a month, with terms and conditions.
Can I get scholarships for online MBA courses in Marketing Management offered Dayananda Sagar University?
Dayananda Sagar University Online MBA in Marketing helps you manage costs. EMI starts at ₹5,417 a month. Counsellors share current scholarship offers and rules.
Are there flexible payment plans available for online MBA in Marketing Management program at Dayananda Sagar University?
Dayananda Sagar University Online MBA in Marketing offers flexible payment. You pay term by term at ₹32,500 per semester. EMI starts at ₹5,417 a month, with terms and conditions.
What career opportunities open up after completing DSU online MBA in Marketing Management?
Dayananda Sagar University Online MBA in Marketing opens two career paths. Marketing Executive, Brand Associate and Social Media Executive roles pay about ₹6 LPA. Brand Manager, Marketing Manager and Category Manager roles pay about ₹15 LPA. These are averages, not guarantees.
How to apply for an online MBA in Marketing Management program from Dayananda Sagar University?
Dayananda Sagar University Online MBA in Marketing has a simple application. You request a counsellor call and submit your academic documents. You then enrol. Admissions run on a rolling basis.
What career paths are available after an online MBA in marketing from Dayananda Sagar University?
Dayananda Sagar University Online MBA in Marketing opens paths in brand, digital and sales. These include Marketing Executive, Brand Manager, Marketing Manager and Category Manager. Fresh graduates are said to earn about ₹5 to ₹10 LPA. Skills include market research, content strategy and consumer insights.
What are the eligibility criteria for enrolling in DSU online MBA in Marketing Management in India?
Dayananda Sagar University Online MBA in Marketing welcomes graduates with a three-year bachelor's degree from a recognised university. You need 50% aggregate marks. SC/ST/OBC candidates need 45%.
How to get financial aid or loans for an online MBA in Marketing Management course at Dayananda Sagar University?
Dayananda Sagar University Online MBA in Marketing offers EMI from ₹5,417 a month. You pay ₹32,500 per semester. Counsellors share current financing options and rules.
Which companies prefer candidates with DSU online MBA in Marketing Management for marketing roles?
Graduates of Dayananda Sagar University Online MBA in Marketing can explore careers with Asian Paints, Coca-Cola, PepsiCo, Hindustan Unilever, Reckitt, Nestlé, ITC, Tata Consumer and Unilever. Zomato also hires marketing graduates. Recruitment drives run twice a year.