DSU Online MBA in Marketing Management
Course Overview
Earn a UGC-DEB approved Online MBA in Marketing Management from DSU. This 2-year course runs fully online.
Master digital marketing, brand management, and marketing analytics. Consumer behaviour rounds out the syllabus.
Build strong campaign-strategy and brand-communication skills. An industry project or capstone applies these skills to a real business challenge.
Unlock roles like Marketing Manager and Brand Strategist. FMCG and e-commerce firms value this degree.
Accreditations
Dayananda Sagar University is NAAC A+ accredited, UGC-DEB approved, and AICTE approved. The degree is also WES-recognised, valid for global study and employer verification.
NAAC A+
DEB
NIRF
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- DSU holds NAAC A+ accreditation. UGC-DEB approval and WES recognition fully back this MBA.
- Choose from 8 MBA specializations, including Marketing Management. This wide choice lets students tailor their careers.
- Live and recorded sessions deliver the curriculum with no mandatory campus visits. This format suits working marketing professionals.
- Access virtual networking events, mentorship, and webinars with industry leaders. This support enhances professional connections.
- A bachelor's degree with 50% marks meets the eligibility bar. Apply now through DSU Online's official admissions portal.
- Pay ₹1,30,000 for the full 2-year MBA. This fee splits into semester-wise instalments of around ₹32,875 each.
Course Benefits
Earn a NAAC A+ accredited, UGC-DEB approved MBA in Marketing Management from DSU. This degree matches any regular campus MBA in value.
Build skills in brand management and marketing analytics. These skills unlock Marketing Manager careers.
Complete this MBA online without pausing your career. Live and recorded sessions fit any working schedule.
Access DSU's alumni connections and industry-project exposure. This support suits working marketing professionals.
Course Fees
The fee structure for this DSU Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 32,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,30,000
*Inclusive of all taxes
EMI starting at
INR 5,417 / Month
*Terms & Conditions apply
Eligibility
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A candidate who has passed in a Bachelor’s Degree of minimum three years duration recognized by this University or who has passed any other examination recognized by this University as equivalent there to is eligible to apply.
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The candidate shall have secured not less than 50% aggregate marks in all years of the qualifying degree examination. Candidates belonging to SC / ST / OBC categories are eligible for a relaxation up to 45%, as per applicable government norms.
Who Can Apply ?
• Graduates with a bachelor's degree with 50% marks (45% for reserved category) can apply directly to this marketing management program.
• Working professionals switching into marketing management gain a flexible, fully online path without leaving their job.
• Ready to grow fast? Apply today, admissions run on a rolling basis for most DSU Online programs.
Course Syllabus
Semester 1
Accounting for Managers
Marketing Management
Human Resource Management
Organisational Behaviour
Information Systems
Statistics for Managers
Business Economics and Policy
Business Communication-I
Semester 2
Financial Management
Operations Management
International Business
Corporate Governance and Business Law
Essentials of Entrepreneurship
Business Communication-II
Business Research Methods
Introduction to Business Analytics
Semester 3
Strategic Management
Modern Marketing Management
Rural Marketing Management
Digital Marketing
Integrated Marketing Communications
Minor Elective - I
Minor Elective - II
Semester 4
Global Marketing and Distribution Management
Minor Elective - III
Internship
Project Work
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | 600000 | Market Research, Content Strategy, Google Ads | 22 |
| Brand Manager, Marketing Manager, Category Manager | 1500000 | Campaign Management, Consumer Insights, SEO | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Dayananda Sagar University
FAQs
What is the DSU Online MBA in Marketing Management?
It's a two-year program with four semesters, run by Dayananda Sagar University. You'll walk away with real skills in digital strategy, brand management, and sales leadership. It's a genuinely strong choice for marketing professionals.
Is the DSU Online MBA degree valid and recognized?
Yes, it's fully valid and recognized. Dayananda Sagar University delivers this UGC-entitled course through a reliable online platform you can count on.
What is the total fee for the DSU Online MBA in Marketing Management?
The total fee comes to INR 1,30,000. You'll pay INR 32,875 for the first term, then INR 32,375 for each term after. Payment plans make it manageable for most budgets.
What is the eligibility criteria for the DSU Online MBA in Marketing Management?
A bachelor's degree is all you need to apply. The process itself is quick — just head to Course Connect and get started.
What subjects are taught in the DSU Online MBA in Marketing Management?
You'll cover global branding, integrated communication, and modern marketing frameworks. Customer insights, digital strategy, and analytics round out the curriculum nicely.
How are the online classes conducted for the DSU Online MBA in Marketing Management?
Classes run through flexible digital modules you can access on your schedule. Working professionals find it easy to juggle their job and coursework this way.
What career roles can I get after completing the DSU Online MBA in Marketing Management?
Many graduates step into roles like brand manager, digital marketing manager, or product lead. Others move into business development or market analysis — both solid paths.
Does Dayananda Sagar University offer placement assistance for the DSU Online MBA in Marketing Management?
Yes, and the support is genuinely helpful. The placement team preps students well for top corporate hiring events.
How are exams conducted for the DSU Online MBA in Marketing Management?
Exams happen on a secure web portal, so you can complete your term tests from wherever works best for you.
How can I apply for the DSU Online MBA in Marketing Management?
Applying is simple through Course Connect. Just submit your academic documents, and you're set to enroll.