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DDU WLP Bachelor of Business Administration

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DDU Gorakhpur University WLP BBA degree program

Course Overview

Earn a UGC-entitled Work-Linked BBA from DDUGU. This programme combines a degree with a paid industry placement.
Master management, finance, and marketing subjects alongside real workplace tasks. Students build both academic and job-ready skills together.
Build strong leadership and business skills through live work experience. Employers value this hands-on training highly.
Unlock roles like Business Analyst, Marketing Executive, and HR Manager. This degree also supports higher studies like an MBA.

Course Highlights

Designed to deliver industry-relevant skills, academic excellence, and career growth

  • DDUGU holds NAAC A++ accreditation. UGC entitlement fully backs this Work-Linked degree.
  • DDUGU ranks in NIRF's top 200 band nationally. The university also ranks in the top 100 among state universities.
  • Earn a stipend while you study. Actual stipend amounts vary by role, industry, and internship availability.
  • Study management, finance, and HR through a blended model. This model combines online classes with on-the-job training.
  • Apply with any Class 12 pass certificate. Apply now at Online DDUGU.
  • Combine paid work experience with your degree. This model reduces the financial burden of higher education.

Course Benefits

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  • Earn a NAAC A++ accredited Work-Linked BBA from DDUGU. This degree pairs academic credibility with real job experience.

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  • Build workplace-ready skills through live internships. These skills strengthen your resume before you even graduate.

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  • Complete this degree while earning a stipend. Financial independence supports every serious student.

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  • Access DDUGU's academic material alongside on-the-job mentorship. This dual support builds strong, job-ready graduates.

Course Fees

The fee structure for this DDU WLP Bachelor of Business Administration is designed to be affordable and flexible for both freshers and working professionals

Total 6 semester

INR 12,083 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 72,500

*Inclusive of all taxes

EMI starting at

INR 2,014 / Month

*Terms & Conditions apply

Eligibility

  • »

    Course Eligibility | A candidate who has successfully passed the examination conducted by a Board/University at the 10+2 level (Class XII) of schooling in any discipline shall be eligible for admission to the program. | Internship Eligibility | Age limit: 23 years | *Earnings depend on role, industry, company policies, and internship availability.

DDU Gorakhpur University NAAC A grade WLP BBA degree certificate

Who Can Apply ?

• Students who have passed 10+2 (any stream) with minimum 45% marks from a recognised board are eligible for the DDUGU WLP Bachelor of Business Administration.
• Working individuals in retail, cooperative banking, or eastern UP SME operations who need a recognised BBA for MBA eligibility and career growth should enroll through the DDU Gorakhpur university WLP BBA course admission portal.
• Apply today — no entrance exam, direct admission, and two intake windows per year (June-July and November-December) through the WLP BBA degree from DDU Gorakhpur portal.

Course Syllabus

Semester 1

Business Economics
Basic Accounting
Business Statistics
Principles of Management
Business Ethics and Governance
Computer Applications
Soft skills and personality Development
Communicative English

Semester 2

Organizational Behavior
Business Finance
Talent Management
Marketing Theory and Practices
Business Mathematics
Marketing Communication and Advertising Management
Introduction to E-Commerce
Basics of Digital Marketing

Semester 3

Management & Cost Accounting
Business Law
Production Management
Business Policy
Business Communication
Business Environment
Chat GPT and Gen AI
Financial Literacy

Semester 4

Supply Chain Management
Research Methodology
Specialised Accounting
Consumer Behaviour
Investment Analysis & Portfolio Management
Digital Marketing
Business and professional Skills

Semester 5

Income Tax
Social Media Marketing and E-Commerce
Entrepreneurship & Small Business Management
Sales Management
Industrial Relations & Labour Laws
Company Accounts
Summer Training REPORT

Semester 6

Strategic Management
Goods & Service Tax
Auditing
International Trade
Training & Development

Job Roles

Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.

Get one-on-one guidance based on your academic background and experience

Discover programs aligned with your career goals and future aspirations

Receive insights on industry trends, job roles, and growth opportunities

Job RolesAverage SalaryKey SkillsAge Group
Management Trainee, Sales Executive, Operations Coordinator600000Business communication, MS Office, CRM basics22
Branch Supervisor, Business Development Officer, Marketing Manager900000Financial reporting, Team management, Sales strategy25

Top Recruiters

Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.

infosys
wipro
tcs
cognizant
accenture
hcl

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