DR MGR Online MBA in Marketing Management
Course Overview
Dr. MGR University offers this MBA through its Centre for Online Programs. NAAC accreditation backs this degree. UGC-entitled status also covers it fully. Students finish in 2 years online.
This MBA covers Consumer Behaviour and Brand Management. You also study Market Research. Sales Strategy rounds out the mix.
Students build brand-positioning and research skills fast. Live weekend lectures and industry case studies support this well.
Grads unlock roles in FMCG, retail, and consulting. Dr. MGR University also preps you for senior marketing leadership paths.
Accreditations
Dr. MGR Educational and Research Institute is a Deemed University, NAAC A+ accredited (CGPA 3.48), and UGC-DEB approved. This online degree carries the same institutional weight as an on-campus degree from the university.
NAAC A+
DEB
NBA
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Dr. MGR University holds NAAC accreditation. UGC-entitled status backs this MBA fully.
- This MBA follows AICTE norms for industry-relevant curriculum. Global business perspective strengthens the coursework further.
- Live weekend lectures bring real marketing case studies. AI-enabled proctored exams keep assessments flexible and secure.
- Four semesters build strong marketing theory and practical skills. Dr. MGR University plans each step clearly.
- A bachelor's degree with 50% marks gets you in. SC/ST candidates need 45% marks to qualify.
- Total fee runs around ₹1,41,000 for Indian students. Confirm the exact current figure with Dr. MGR University.
Course Benefits
Earn a UGC-entitled MBA in Marketing from NAAC accredited Dr. MGR University. This degree holds value across FMCG and retail roles.
Build strong brand-strategy and research skills fast. These skills unlock Marketing Manager career paths.
Complete this MBA fully online without pausing your career. Weekend live sessions fit full-time work easily.
Access Dr. MGR University's placement support throughout your course. The university has placement ties with TCS, Infosys, and Wipro.
Course Fees
The fee structure for this DR MGR Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 37,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 6,250 / Month
*Terms & Conditions apply
Eligibility
- »
Any Graduate from a Recognized university.
Who Can Apply ?
• Graduates with a bachelor's degree with 50% marks from a UGC-recognised university can apply to this marketing management.
• Working professionals switching into marketing management gain a flexible, fully online path without leaving their job.
• Ready to grow fast? Apply today, admissions are open for the current intake cycle.
Course Syllabus
Semester 1
Principles of Management
Organization Behavior
Statistical Methods for Managers
Managerial Economics
Basic Accounting for Managers
Business Legislations
E-Commerce
Business Communication
Semester 2
Management Accounting
Optimization Techniques for Managers
Marketing Management
Human Resource Management
Computer Application for Business
Brand Management
Retail Management
Customer Relationship Management
Semester 3
Research Methodology
Strategic Management
International Business Management
Production and Operations Management
Entrepreneurship Development
International Marketing Management
Advertising & Sales Promotion
Digital Marketing
Semester 4
Business Ethics
Professional Skill Development
PROJECT WORK (8 WEEKS)
Summer Project Viva Voce
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | ₹4 LPA | Market Research, Content Strategy, Google Ads | 24 |
| Brand Manager, Marketing Manager, Category Manager | ₹10 LPA | Campaign Management, Consumer Insights, SEO | 27 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DR MGR University
FAQs
Can I pursue an Online MBA in Marketing Management without any prior experience in marketing?
Yes, Dr. MGR Online welcomes students from diverse backgrounds. They often provide foundational courses to help you grasp marketing concepts, making them accessible even if you're new to the field.
How long does it take to complete an Online MBA in Marketing Management?
The duration to complete the program is a minimum of 2 years.
Will an Online MBA in Marketing Management from Dr. MGR boost my career prospects?
Absolutely! An MBA in Marketing Management equips you with valuable skills and knowledge highly sought after in the business world. It can open doors to various job opportunities in marketing, sales, advertising, and more.
Are online MBA programs in Marketing Management respected by employers?
Yes, many employers recognize the value of online MBA programs, especially those from reputable institutions. What matters most is the accreditation of the program and your ability to demonstrate your skills and knowledge.