DR MGR Online MBA in Marketing Management

Course Overview

DR. M.G.R University's Online MBA in Marketing Management is a dynamic 2-year programme crafted for individuals aspiring to lead brand strategy and market growth in the digital era. This UGC-entitled degree provides a robust foundation in traditional marketing while emphasizing emerging trends such as digital marketing, consumer behavior analytics, and e-commerce strategies. Approved by AICTE, the curriculum is designed to foster creative thinking and data-driven decision-making, essential for today's competitive landscape. The flexible online format allows working professionals to gain market-ready expertise from anywhere, ensuring they can immediately apply new concepts to their current roles. Graduates emerge prepared for high-impact careers in advertising, sales, product management, and retail sectors, equipped with the tools to build global brands and drive revenue.

Course Highlights

Brand Management Strategy: Master the art of building and maintaining a strong brand identity in competitive markets.
Digital Marketing Integration: Gain proficiency in SEO, social media, and digital advertising platforms for modern business.
UGC and AICTE Entitled: Pursue a recognized degree that is highly valued by global employers and organizations.
Interactive Digital Learning: Engage with high-quality multimedia content and live webinars through a modern LMS.
Consumer Behavior Analytics: Learn to interpret market data and consumer psychological patterns for strategic planning.
Global Market Exposure: Understand international marketing trends and cross-cultural consumer engagement techniques.
Real-World Marketing Projects: Build practical skills through hands-on assignments and industry-relevant case studies.
Career Mentorship Program: Access guidance from industry veterans to navigate the competitive marketing landscape.

Course

Benefits

Strategic Marketing Leadership
Develop the vision and skills necessary to lead marketing departments and drive brand success.

Career Growth Opportunities
Qualify for specialized roles in advertising, brand management, and digital marketing across sectors.

Seamless Online Experience
Enjoy the freedom to study according to your own schedule with 24/7 access to all materials.

Industry-Integrated Skills
Gain hands-on experience with modern marketing tools and data-driven strategy development.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

»
Any Graduate from a Recognized university.

NAAC Certificate of Accreditation awarded to Dr. MGR University with A+ grade

Course

Fees

Total 4 semester

INR 37,500 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,50,000

*Inclusive of all taxes

EMI starting at

INR 6,250 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1		Principles of Management
2		Organization Behavior
3		Statistical Methods for Managers
4		Managerial Economics
5		Basic Accounting for Managers
6		Business Legislations
7		E-Commerce
8		Business Communication

S.No	Credit	Subject
1		Management Accounting
2		Optimization Techniques for Managers
3		Marketing Management
4		Human Resource Management
5		Computer Application for Business
6		Brand Management
7		Retail Management
8		Customer Relationship Management

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Brand Manager

Build and manage brand identity, positioning, and market presence.

AVG SALARY10.0 LPA

Digital Marketing Manager

Lead online marketing campaigns across SEO, social media, and paid platforms.

AVG SALARY9.5 LPA

Market Research Analyst

Study market trends, consumer behavior, and competitive landscapes.

AVG SALARY8.5 LPA

Product Marketing Manager

Drive product launches, pricing strategies, and promotional campaigns.

AVG SALARY11.0 LPA

Marketing Manager

Plan and execute marketing strategies to promote products and services.

AVG SALARY9.0 LPA

TopRecruiters

FAQs

Can I pursue an Online MBA in Marketing Management without any prior experience in marketing?

Yes, Dr. MGR Online welcomes students from diverse backgrounds. They often provide foundational courses to help you grasp marketing concepts, making them accessible even if you're new to the field.

How long does it take to complete an Online MBA in Marketing Management?

The duration to complete the program is a minimum of 2 years.

Will an Online MBA in Marketing Management from Dr. MGR boost my career prospects?

Absolutely! An MBA in Marketing Management equips you with valuable skills and knowledge highly sought after in the business world. It can open doors to various job opportunities in marketing, sales, advertising, and more.

Are online MBA programs in Marketing Management respected by employers?

Yes, many employers recognize the value of online MBA programs, especially those from reputable institutions. What matters most is the accreditation of the program and your ability to demonstrate your skills and knowledge.

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