DR MGR Online MBA in Marketing Management
Course Overview
DR. M.G.R University's Online MBA in Marketing Management is a dynamic 2-year programme crafted for individuals aspiring to lead brand strategy and market growth in the digital era. This UGC-entitled degree provides a robust foundation in traditional marketing while emphasizing emerging trends such as digital marketing, consumer behavior analytics, and e-commerce strategies. Approved by AICTE, the curriculum is designed to foster creative thinking and data-driven decision-making, essential for today's competitive landscape. The flexible online format allows working professionals to gain market-ready expertise from anywhere, ensuring they can immediately apply new concepts to their current roles. Graduates emerge prepared for high-impact careers in advertising, sales, product management, and retail sectors, equipped with the tools to build global brands and drive revenue.
Accreditations
NAAC B
NAAC A+
UGC Recognised
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Brand Management Strategy: Master the art of building and maintaining a strong brand identity in competitive markets.
- Digital Marketing Integration: Gain proficiency in SEO, social media, and digital advertising platforms for modern business.
- UGC and AICTE Entitled: Pursue a recognized degree that is highly valued by global employers and organizations.
- Interactive Digital Learning: Engage with high-quality multimedia content and live webinars through a modern LMS.
- Consumer Behavior Analytics: Learn to interpret market data and consumer psychological patterns for strategic planning.
- Global Market Exposure: Understand international marketing trends and cross-cultural consumer engagement techniques.
- Real-World Marketing Projects: Build practical skills through hands-on assignments and industry-relevant case studies.
- Career Mentorship Program: Access guidance from industry veterans to navigate the competitive marketing landscape.
Course Benefits
Strategic Marketing Leadership
Develop the vision and skills necessary to lead marketing departments and drive brand success.
Career Growth Opportunities
Qualify for specialized roles in advertising, brand management, and digital marketing across sectors.
Seamless Online Experience
Enjoy the freedom to study according to your own schedule with 24/7 access to all materials.
Industry-Integrated Skills
Gain hands-on experience with modern marketing tools and data-driven strategy development.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 37,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 6,250 / Month
*Terms & Conditions apply
Eligibility
- »
Any Graduate from a Recognized university.
Course Syllabus
Semester 1
Principles of Management
Organization Behavior
Statistical Methods for Managers
Managerial Economics
Basic Accounting for Managers
Business Legislations
E-Commerce
Business Communication
Semester 2
Management Accounting
Optimization Techniques for Managers
Marketing Management
Human Resource Management
Computer Application for Business
Brand Management
Retail Management
Customer Relationship Management
Semester 3
Research Methodology
Strategic Management
International Business Management
Production and Operations Management
Entrepreneurship Development
International Marketing Management
Advertising & Sales Promotion
Digital Marketing
Semester 4
Business Ethics
Professional Skill Development
PROJECT WORK (8 WEEKS)
Summer Project Viva Voce
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DR MGR University
FAQs
Can I pursue an Online MBA in Marketing Management without any prior experience in marketing?
Yes, Dr. MGR Online welcomes students from diverse backgrounds. They often provide foundational courses to help you grasp marketing concepts, making them accessible even if you're new to the field.
How long does it take to complete an Online MBA in Marketing Management?
The duration to complete the program is a minimum of 2 years.
Will an Online MBA in Marketing Management from Dr. MGR boost my career prospects?
Absolutely! An MBA in Marketing Management equips you with valuable skills and knowledge highly sought after in the business world. It can open doors to various job opportunities in marketing, sales, advertising, and more.
Are online MBA programs in Marketing Management respected by employers?
Yes, many employers recognize the value of online MBA programs, especially those from reputable institutions. What matters most is the accreditation of the program and your ability to demonstrate your skills and knowledge.