Online PGDM (Executive) in Marketing
Easy EMIAssured job opportunityLimited seats available!
Application Closing soon for Jan 2026 Batch
EMI Starts From: ₹5070/-
Live Class:Online
Average Salary:₹14.0LPAEasy EMIAssured job opportunityLimited seats available!Application Closing soon for Jan 2026 BatchEMI Starts From: ₹5070/-Live Class:OnlineAverage Salary:₹14.0LPACourse Overview
IMT Ghaziabad University’s Online PGDM (Executive) in Marketing is a 12‑month programme for marketing and sales professionals seeking strategic and digital expertise. It covers brand strategy, consumer behaviour, marketing analytics and campaign management across channels. Learners explore omnichannel strategies and new technologies including AI‑enabled automation. AICTE‑approved and delivered online, the programme pairs casework with a capstone marketing project. Graduates are prepared for roles in brand management, digital strategy, product marketing and growth leadership.
Course Highlights
- Digital Marketing: Master SEO, SEM and social media
- Brand Strategy: Build and position strong brands
- Consumer Behaviour: Analyse buying patterns
- Marketing Analytics: Measure and optimise campaigns
- Integrated Communication: Manage multi‑channel engagement
- Sales Management: Lead teams for revenue growth
- Global Marketing: Understand international strategy
- Capstone Project: Design and deliver a live campaign
Course
Benefits
Marketing Leadership Develop strategic and digital marketing expertise
Career Enhancement Advance to brand, product or digital roles
Practical Learning Work on live cases and projects
Global Relevance Understand cross‑border consumer trends
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
- »Bachelor’s degree (10+2+3) with minimum 50% marks
- » 2+ years of work experience preferred
- » Merit and interview‑based selection
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | MKE101 | Digital Marketing |
| 2 | MKE102 | Brand Management |
| 3 | MKE103 | Consumer Behaviour |
| 4 | MKE104 | Marketing Analytics |
| 5 | MKE105 | Integrated Marketing Communications |
| S.No | Credit | Subject |
|---|---|---|
| 1 | MKE201 | Product & Pricing Strategy |
| 2 | MKE202 | Services Marketing |
| 3 | MKE203 | Sales & Channel Management |
| 4 | MKE204 | Retail & E-commerce |
| 5 | MKE205 | Market Research & Insights |
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ProfessionalProfiles
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AVG SALARY14.0 LPA
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AVG SALARY15.0 LPA
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AVG SALARY16.0 LPA
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AVG SALARY13.0 LPA
Digital Marketing Manager
AVG SALARY12.0 LPA
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