IMT Ghaziabad Online PGDM (Executive) in Marketing
Course Overview
IMT Ghaziabad delivers this Executive PGDM through its Centre for Distance Learning. AICTE approves this fast-track executive programme. Working professionals study fully online.
This PGDM covers revenue growth and brand-building strategy. You study digital marketing and sales leadership. Strategic brand leadership rounds out the mix.
Students build revenue-driving marketing skills fast. Real business cases and industry linkage make this practical.
Grads unlock strategic marketing leadership roles. IMT also preps you to build and lead brands at scale.
Accreditations
IMT Ghaziabad is AICTE approved for its ODL diploma programs, per UGC's Open and Distance Learning guidelines. This is a PGDM diploma, not a UGC-DEB approved MBA degree — but it is recognised for central government employment under the 2018 UGC gazette notification.
AICTE
AACSB
NBA
AIU
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- IMT Ghaziabad holds AICTE approval for this Executive PGDM. This diploma carries MBA-equivalent recognition for most career paths.
- This programme targets professionals already in critical organizational roles. That builds a strong, experienced peer network.
- Real business cases and experience-sharing drive this Executive format. Strong industry linkage rounds this out.
- The curriculum blends core management foundations with marketing specialization. Choice Based Credit System gives flexible pacing.
- A bachelor's degree in any discipline gets you in. Apply now through IMT CDL's official admission portal.
- Confirm the exact current fee and duration with IMT CDL directly. Executive tracks typically run shorter than the standard PGDM.
Course Benefits
Earn an AICTE-approved Executive PGDM in Marketing from IMT Ghaziabad. This diploma builds strong brand-leadership credentials.
Build digital marketing and sales-leadership skills fast. These skills unlock strategic marketing leadership roles.
Complete this programme without pausing your executive career. Flexible online delivery fits demanding work schedules.
Access IMT's 30,000+ strong alumni network throughout your course. This network supports senior-level career moves.
Course Fees
The fee structure for this IMT Ghaziabad Online PGDM (Executive) in Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 26,667 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,60,000
*Inclusive of all taxes
EMI starting at
INR 6,667 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) with minimum 50% marks
- »
2+ years of work experience preferred
- »
Merit and interview‑based selection
Who Can Apply ?
• Applicants with a bachelor's degree plus a minimum of 5 years of professional work experience can apply to this marketing program.
• Working professionals switching into marketing gain a flexible path without leaving their job.
• Ready to apply? Admissions are merit-based with no entrance exam; confirm the current intake on the IMT CDL portal.
Course Syllabus
Semester 1
MKE101
Digital Marketing
MKE102
Brand Management
MKE103
Consumer Behaviour
MKE104
Marketing Analytics
MKE105
Integrated Marketing Communications
Semester 2
MKE201
Product & Pricing Strategy
MKE202
Services Marketing
MKE203
Sales & Channel Management
MKE204
Retail & E-commerce
MKE205
Market Research & Insights
Semester 3
MKE301
Social Media & Content
MKE302
Performance Marketing
MKE303
CRM & Marketing Automation
MKE304
B2B Marketing
MKE305
Elective I
Semester 4
MKE401
International Marketing
MKE402
Brand Analytics
MKE403
Design Thinking for Marketing
MKE404
New Product Development
MKE405
Elective II
Semester 5
MKE501
Growth Marketing Strategy
MKE502
Experiential & Event Marketing
MKE503
Marketing Project Lab
MKE504
Elective III
MKE505
Capstone Preparation
Semester 6
MKE601
Capstone Project
MKE602
Agency & Client Workshop
MKE603
Industry Seminar Series
MKE604
Interview & Career Skills
MKE605
Portfolio Presentation
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | ₹4 LPA | Market Research, Content Strategy, Google Ads | 22 |
| Brand Manager, Marketing Manager, Category Manager | ₹10 LPA | Campaign Management, Consumer Insights, SEO | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from IMT Ghaziabad University
FAQs
Is the Online PGDM (Executive) in Marketing AICTE approved in IMT Ghaziabad University?
Yes, offered under IMT CDL’s AICTE‑approved framework in IMT Ghaziabad University.
Does it cover digital skills in Online PGDM (Executive) in Marketing at IMT Ghaziabad University?
Yes—SEO, SEM, analytics and automation tools are included in IMT Ghaziabad University.