IMT Ghaziabad Online PGDM (Executive) in Marketing

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Course Overview

IMT Ghaziabad University’s Online PGDM (Executive) in Marketing is a 12‑month programme for marketing and sales professionals seeking strategic and digital expertise. It covers brand strategy, consumer behaviour, marketing analytics and campaign management across channels. Learners explore omnichannel strategies and new technologies including AI‑enabled automation. AICTE‑approved and delivered online, the programme pairs casework with a capstone marketing project. Graduates are prepared for roles in brand management, digital strategy, product marketing and growth leadership.

Course Highlights

Digital Marketing: Master SEO, SEM and social media
Brand Strategy: Build and position strong brands
Consumer Behaviour: Analyse buying patterns
Marketing Analytics: Measure and optimise campaigns
Integrated Communication: Manage multi‑channel engagement
Sales Management: Lead teams for revenue growth
Global Marketing: Understand international strategy
Capstone Project: Design and deliver a live campaign

Course

Benefits

Marketing Leadership Develop strategic and digital marketing expertise

Career Enhancement Advance to brand, product or digital roles

Practical Learning Work on live cases and projects

Global Relevance Understand cross‑border consumer trends

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Eligibility

»
Bachelor’s degree (10+2+3) with minimum 50% marks
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2+ years of work experience preferred
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Merit and interview‑based selection

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Course

Fees

Total 6 semester

INR 26,667 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,60,000

*Inclusive of all taxes

EMI starting at

INR 6,667 / Month

*Terms & Conditions apply

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Course Syllabus

S.No	Credit	Subject
1	MKE101	Digital Marketing
2	MKE102	Brand Management
3	MKE103	Consumer Behaviour
4	MKE104	Marketing Analytics
5	MKE105	Integrated Marketing Communications

S.No	Credit	Subject
1	MKE201	Product & Pricing Strategy
2	MKE202	Services Marketing
3	MKE203	Sales & Channel Management
4	MKE204	Retail & E-commerce
5	MKE205	Market Research & Insights