IMT Ghaziabad Online PGDM (Executive) in Marketing
Course Overview
IMT Ghaziabad University’s Online PGDM (Executive) in Marketing is a 12‑month programme for marketing and sales professionals seeking strategic and digital expertise. It covers brand strategy, consumer behaviour, marketing analytics and campaign management across channels. Learners explore omnichannel strategies and new technologies including AI‑enabled automation. AICTE‑approved and delivered online, the programme pairs casework with a capstone marketing project. Graduates are prepared for roles in brand management, digital strategy, product marketing and growth leadership.
Accreditations
EQUIS Accredited
UGC Approved
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Digital Marketing: Master SEO, SEM and social media
- Brand Strategy: Build and position strong brands
- Consumer Behaviour: Analyse buying patterns
- Marketing Analytics: Measure and optimise campaigns
- Integrated Communication: Manage multi‑channel engagement
- Sales Management: Lead teams for revenue growth
- Global Marketing: Understand international strategy
- Capstone Project: Design and deliver a live campaign
Course Benefits
Marketing Leadership
Develop strategic and digital marketing expertise
Career Enhancement
Advance to brand, product or digital roles
Practical Learning
Work on live cases and projects
Global Relevance
Understand cross‑border consumer trends
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 26,667 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,60,000
*Inclusive of all taxes
EMI starting at
INR 6,667 / Month
*Terms & Conditions apply
Eligibility
- »
Bachelor’s degree (10+2+3) with minimum 50% marks
- »
2+ years of work experience preferred
- »
Merit and interview‑based selection
Course Syllabus
Semester 1
MKE101
Digital Marketing
MKE102
Brand Management
MKE103
Consumer Behaviour
MKE104
Marketing Analytics
MKE105
Integrated Marketing Communications
Semester 2
MKE201
Product & Pricing Strategy
MKE202
Services Marketing
MKE203
Sales & Channel Management
MKE204
Retail & E-commerce
MKE205
Market Research & Insights
Semester 3
MKE301
Social Media & Content
MKE302
Performance Marketing
MKE303
CRM & Marketing Automation
MKE304
B2B Marketing
MKE305
Elective I
Semester 4
MKE401
International Marketing
MKE402
Brand Analytics
MKE403
Design Thinking for Marketing
MKE404
New Product Development
MKE405
Elective II
Semester 5
MKE501
Growth Marketing Strategy
MKE502
Experiential & Event Marketing
MKE503
Marketing Project Lab
MKE504
Elective III
MKE505
Capstone Preparation
Semester 6
MKE601
Capstone Project
MKE602
Agency & Client Workshop
MKE603
Industry Seminar Series
MKE604
Interview & Career Skills
MKE605
Portfolio Presentation
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from IMT Ghaziabad University
FAQs
Is the Online PGDM (Executive) in Marketing AICTE approved in IMT Ghaziabad University?
Yes, offered under IMT CDL’s AICTE‑approved framework in IMT Ghaziabad University.
Does it cover digital skills in Online PGDM (Executive) in Marketing at IMT Ghaziabad University?
Yes—SEO, SEM, analytics and automation tools are included in IMT Ghaziabad University.