Kurukshetra Online MBA in Marketing Management
Course Overview
Earn a UGC-DEB approved MBA in Marketing from Kurukshetra University. This 2-year course runs fully online.
Master marketing strategy and consumer behaviour. Brand management builds core skills.
Build strong Excel, Tableau, and Power BI skills. Job-ready training sharpens this work.
Unlock roles like Marketing Manager. FMCG firms value this degree.
Accreditations
UGC-approved degree. NAAC accredited Kurukshetra University. Accepted by top FMCG and retail employers.
NAAC A++
DEB
NIRF
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Kurukshetra holds NAAC A+ accreditation. UGC-DEB backs this MBA fully.
- KUK ranks in NIRF's top 150 band. This ranking adds credibility.
- Choose from 5 MBA specializations. Marketing is one strong option.
- Access resume workshops and interview prep. These add real career support.
- Apply with any bachelor's degree.
- Pay ₹98,540 for the full MBA. No entrance exam applies.
Course Benefits
Earn a NAAC A+ accredited MBA in Marketing from Kurukshetra. This degree matches any campus MBA.
Build skills in consumer behaviour. These skills power Marketing Manager careers.
Complete this MBA online and keep working. Live classes fit any schedule.
Access placement support and interview prep. Career help connects grads to marketing roles.
Course Fees
The fee structure for this Kurukshetra Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 24,636 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 98,545
*Inclusive of all taxes
EMI starting at
INR 4,106 / Month
*Terms & Conditions apply
Eligibility
- »
Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks
- »
Open to freshers and working professionals; online flexible mode
- »
Admission generally merit‑based; profile screening as per university norms
Who Can Apply ?
• Graduates with 50% aggregate in any stream from a UGC-recognised university are eligible for this MBA in Marketing Management.
• Sales executives and marketing coordinators with 0–7 years of experience should review the Kurukshetra distance education MBA admission process 2026 — flexible and ROI-focused.
• Apply today — no entrance test required. Complete the Kurukshetra online MBA program eligibility criteria check and get your admission confirmation within 7 working days.
Course Syllabus
Semester 1
KMBA100
Management Process & Organizational Behavior
KMBA101
Fundamentals of Statistics for Business Decisions
KMBA102
Managerial Economics
KMBA103
Financial Accounting
KMBA104
Business Communication & Indian Economy
Semester 2
KMBA200
Marketing Management
KMBA201
Human Resource Management
KMBA202
Computer Applications in Management
KMBA203
Financial Management
KMBA204
Business Research Methods
Semester 3
KMBA300
Consumer Behaviour
KMBA301
Market Research & Analytics
KMBA302
Product & Brand Management
KMBA303
Sales & Distribution Management
KMBA304
Strategic Management
Semester 4
KMBA400
Digital Marketing & Performance
KMBA401
Integrated Marketing Communications
KMBA402
Services & Retail Marketing
KMBA403
B2B Marketing
KMBA404
Marketing Law & Ethics
Semester 5
KMBA500
Growth Marketing & CRO
KMBA501
Product Management & Pricing
KMBA502
International Marketing
KMBA503
Data-Driven Marketing Decisions
KMBA504
Customer Relationship Management
Semester 6
KMBA600
Marketing Capstone Project
KMBA601
AI in Marketing & GenAI Content
KMBA602
Marketing Strategy Simulation
KMBA603
Sustainability & ESG in Marketing
KMBA604
Comprehensive Viva
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Market Research Associate, Sales Coordinator | ₹6 LPA | Excel, Survey Tools, CRM Basics | 22 |
| Brand Manager, Marketing Research Manager, Sales Strategy Manager | ₹10 LPA | Brand Positioning, Consumer Insights, Sales Analytics | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Kurukshetra University
FAQs
Is the Kurukshetra University Online MBA in Marketing Management recognized?
Yes. The Online MBA in Marketing Management at Kurukshetra University is offered by a UGC-entitled, NAAC A++ accredited state university and is listed on the official Kurukshetra University Online website, ensuring full academic and professional recognition across India.
Do you teach marketing analytics tools in the Kurukshetra University Online MBA in Marketing Management?
Yes. The Kurukshetra University Online MBA in Marketing Management includes practical exposure to marketing analytics tools through Excel-based marketing models, business intelligence dashboards, and real-world marketing case studies that build data-driven decision-making skills.
What are typical roles after graduation from the Kurukshetra University Online MBA in Marketing Management?
Graduates of the Kurukshetra University Online MBA in Marketing Management can pursue roles such as marketing manager, brand manager, sales manager, digital marketing specialist, and market research analyst.
What is the fees for this program?
The MBA page lists ₹25,045 for 1st semester, ₹24,500 from 2nd onward or ₹98,545 lumpsum (refer official page).
Is there any entrance test for the Kurukshetra University Online MBA in Marketing Management?
Admission to the Kurukshetra University Online MBA in Marketing Management is generally merit-based as per university guidelines; candidates should check the latest notifications for updates.