Kurukshetra Online MBA in Marketing Management
Course Overview
Kurukshetra University’s Online MBA in Marketing Management is a two‑year programme for graduates and professionals aiming to lead brand, product and growth functions. It blends core management with modern marketing—digital strategy, consumer behaviour, brand management, marketing analytics and sales leadership. Delivered online by a UGC‑entitled, NAAC A++ university, it offers live classes, case studies and projects for flexible learning. Learners work with market research and analytics tools to drive data‑driven campaigns. Graduates can enter roles in brand management, performance marketing, product marketing, sales and market research across FMCG, e‑commerce and services.
Accreditations
NAAC A Grade
NIRF Ranking
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Consumer Insights: Decode buyer behaviour using qualitative and quantitative research
- Brand Strategy: Build positioning, architecture and brand equity plans
- Digital Marketing: Learn SEO, SEM, social, email and content strategy
- Marketing Analytics: Use metrics, dashboards and attribution for decisions
- Product Management: Manage product lifecycle, roadmap and go‑to‑market
- Sales Leadership: Plan territories, incentives and channel strategies
- Integrated Communications: Design IMC and storytelling across media
- Ethics & Governance: Ensure responsible marketing and data privacy compliance
Course Benefits
Skill Mastery
Gain hands‑on mastery of digital and analytics‑driven marketing
Career Acceleration
Prepare for brand, growth and product leadership roles
Cutting‑Edge Content
Learn current tools, martech and performance methodologies
Career Services
Access mock interviews, resume clinics and recruiter connects
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 24,636 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 98,545
*Inclusive of all taxes
EMI starting at
INR 4,106 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks
- »
Open to freshers and working professionals; online flexible mode
- »
Admission generally merit‑based; profile screening as per university norms
Course Syllabus
Semester 1
KMBA100
Management Process & Organizational Behavior
KMBA101
Fundamentals of Statistics for Business Decisions
KMBA102
Managerial Economics
KMBA103
Financial Accounting
KMBA104
Business Communication & Indian Economy
Semester 2
KMBA200
Marketing Management
KMBA201
Human Resource Management
KMBA202
Computer Applications in Management
KMBA203
Financial Management
KMBA204
Business Research Methods
Semester 3
KMBA300
Consumer Behaviour
KMBA301
Market Research & Analytics
KMBA302
Product & Brand Management
KMBA303
Sales & Distribution Management
KMBA304
Strategic Management
Semester 4
KMBA400
Digital Marketing & Performance
KMBA401
Integrated Marketing Communications
KMBA402
Services & Retail Marketing
KMBA403
B2B Marketing
KMBA404
Marketing Law & Ethics
Semester 5
KMBA500
Growth Marketing & CRO
KMBA501
Product Management & Pricing
KMBA502
International Marketing
KMBA503
Data-Driven Marketing Decisions
KMBA504
Customer Relationship Management
Semester 6
KMBA600
Marketing Capstone Project
KMBA601
AI in Marketing & GenAI Content
KMBA602
Marketing Strategy Simulation
KMBA603
Sustainability & ESG in Marketing
KMBA604
Comprehensive Viva
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is the Kurukshetra University Online MBA in Marketing Management recognized?
Yes. The Online MBA in Marketing Management at Kurukshetra University is offered by a UGC-entitled, NAAC A++ accredited state university and is listed on the official Kurukshetra University Online website, ensuring full academic and professional recognition across India.
Do you teach marketing analytics tools in the Kurukshetra University Online MBA in Marketing Management?
Yes. The Kurukshetra University Online MBA in Marketing Management includes practical exposure to marketing analytics tools through Excel-based marketing models, business intelligence dashboards, and real-world marketing case studies that build data-driven decision-making skills.
What are typical roles after graduation from the Kurukshetra University Online MBA in Marketing Management?
Graduates of the Kurukshetra University Online MBA in Marketing Management can pursue roles such as marketing manager, brand manager, sales manager, digital marketing specialist, and market research analyst.
What is the fees for this program?
The MBA page lists ₹25,045 for 1st semester, ₹24,500 from 2nd onward or ₹98,545 lumpsum (refer official page).
Is there any entrance test for the Kurukshetra University Online MBA in Marketing Management?
Admission to the Kurukshetra University Online MBA in Marketing Management is generally merit-based as per university guidelines; candidates should check the latest notifications for updates.