Kurukshetra Online MBA in Marketing Management

Kurukshetra University campus image for online degree programs

Course Overview

Kurukshetra University’s Online MBA in Marketing Management is a two‑year programme for graduates and professionals aiming to lead brand, product and growth functions. It blends core management with modern marketing—digital strategy, consumer behaviour, brand management, marketing analytics and sales leadership. Delivered online by a UGC‑entitled, NAAC A++ university, it offers live classes, case studies and projects for flexible learning. Learners work with market research and analytics tools to drive data‑driven campaigns. Graduates can enter roles in brand management, performance marketing, product marketing, sales and market research across FMCG, e‑commerce and services.

Course Highlights

Consumer Insights: Decode buyer behaviour using qualitative and quantitative research
Brand Strategy: Build positioning, architecture and brand equity plans
Digital Marketing: Learn SEO, SEM, social, email and content strategy
Marketing Analytics: Use metrics, dashboards and attribution for decisions
Product Management: Manage product lifecycle, roadmap and go‑to‑market
Sales Leadership: Plan territories, incentives and channel strategies
Integrated Communications: Design IMC and storytelling across media
Ethics & Governance: Ensure responsible marketing and data privacy compliance

Course

Benefits

Skill Mastery Gain hands‑on mastery of digital and analytics‑driven marketing

Career Acceleration Prepare for brand, growth and product leadership roles

Cutting‑Edge Content Learn current tools, martech and performance methodologies

Career Services Access mock interviews, resume clinics and recruiter connects

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Have queries or need guidance? Our experts can help you decide.

Eligibility

»
Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks
»
Open to freshers and working professionals; online flexible mode
»
Admission generally merit‑based; profile screening as per university norms

Official certificate for Kurukshetra University Online MBA in Marketing Management with university seal, signatures and design

Course

Fees

Total 4 semester

INR 24,636 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 98,545

*Inclusive of all taxes

EMI starting at

INR 4,106 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1	KMBA100	Management Process & Organizational Behavior
2	KMBA101	Fundamentals of Statistics for Business Decisions
3	KMBA102	Managerial Economics
4	KMBA103	Financial Accounting
5	KMBA104	Business Communication & Indian Economy

S.No	Credit	Subject
1	KMBA200	Marketing Management
2	KMBA201	Human Resource Management
3	KMBA202	Computer Applications in Management
4	KMBA203	Financial Management
5	KMBA204	Business Research Methods

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Market Research Analyst

Conduct primary/secondary research and derive actionable insights.

AVG SALARY6.5 LPA

Sales & Distribution Manager

Manage channels, partners, targets and field execution.

AVG SALARY8.0 LPA

Brand Manager

Own brand strategy, campaigns and tracking of equity, awareness and share.

AVG SALARY9.5 LPA

Digital Marketing Manager

Lead performance channels, SEO/SEM, social media and marketing automation.

AVG SALARY9.0 LPA

Product Marketing Manager

Drive positioning, messaging, launches and enablement with sales.

AVG SALARY10.0 LPA

TopRecruiters

FAQs

Is the Kurukshetra University Online MBA in Marketing Management recognized?

Yes. The Online MBA in Marketing Management at Kurukshetra University is offered by a UGC-entitled, NAAC A++ accredited state university and is listed on the official Kurukshetra University Online website, ensuring full academic and professional recognition across India.

Do you teach marketing analytics tools in the Kurukshetra University Online MBA in Marketing Management?

Yes. The Kurukshetra University Online MBA in Marketing Management includes practical exposure to marketing analytics tools through Excel-based marketing models, business intelligence dashboards, and real-world marketing case studies that build data-driven decision-making skills.

What are typical roles after graduation from the Kurukshetra University Online MBA in Marketing Management?

Graduates of the Kurukshetra University Online MBA in Marketing Management can pursue roles such as marketing manager, brand manager, sales manager, digital marketing specialist, and market research analyst.

What is the fees for this program?

The MBA page lists ₹25,045 for 1st semester, ₹24,500 from 2nd onward or ₹98,545 lumpsum (refer official page).

Is there any entrance test for the Kurukshetra University Online MBA in Marketing Management?

Admission to the Kurukshetra University Online MBA in Marketing Management is generally merit-based as per university guidelines; candidates should check the latest notifications for updates.

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