Kuvempu Online PG Diploma in Marketing Management

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Course Overview

Kuvempu University’s Online PG Diploma in Marketing Management is a one‑year programme crafted for graduates aiming to build careers in brand management, sales, digital marketing and market research. Learners study consumer behaviour, integrated marketing communications, product and pricing strategies, services marketing, channel management, digital marketing, analytics and CRM. Delivered online under UGC regulations, the programme combines live/recorded classes with projects and simulations to fit working professionals’ schedules. Assignments focus on campaign planning, budget allocation, funnel metrics and ROI analysis using spreadsheets and dashboards. Graduates can pursue roles in FMCG, retail, SaaS, agencies, e‑commerce and startups.

Course Highlights

Consumer Insights: Understand motivations using research and segmentation
IMC & Branding: Build positioning, narratives and media plans
Digital Marketing: SEO, SEM, social media and content strategy
Sales & Channels: Manage territories, partners and trade promotions
Services Marketing: Design experiences and service recovery frameworks
Analytics & Dashboards: Track KPIs and campaign ROI in spreadsheets
Capstone Project: Plan and defend an integrated go‑to‑market
Flexible Delivery: Live classes with recordings and discussion forums

Course

Benefits

Be job‑ready fast Master essential marketing tools and frameworks in an intensive format.

Drive measurable impact Use analytics to tie campaigns to growth, retention and revenue.

Upgrade while working Online learning fits sales and marketing schedules without breaks.

Career support Get resume feedback and interview prep for agency and client‑side roles.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Eligibility

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Bachelor’s degree (10+2+3) in any discipline
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Open to freshers and working professionals from sales/marketing roles
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Merit‑based admission per university norms

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Course

Fees

Total 2 semester

INR 20,000 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 40,000

*Inclusive of all taxes

EMI starting at

INR 1,667 / Month

*Terms & Conditions apply

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Course Syllabus

S.No	Credit	Subject
1	KGMM101	Principles of Marketing
2	KGMM102	Consumer Behaviour
3	KGMM103	Marketing Research
4	KGMM104	Brand Management
5	KGMM105	Integrated Marketing Communications

S.No	Credit	Subject
1	KGMM201	Digital Marketing Fundamentals
2	KGMM202	Search & Social Advertising
3	KGMM203	Content & Email Strategy
4	KGMM204	Web Analytics
5	KGMM205	Design Thinking Basics