Online PG Diploma in Marketing Management
Easy EMIAssured job opportunityLimited seats available!
Application Closing soon for Jan 2026 Batch
EMI Starts From: ₹1666/-
Live Class:Online
Average Salary:₹12.0LPAEasy EMIAssured job opportunityLimited seats available!Application Closing soon for Jan 2026 BatchEMI Starts From: ₹1666/-Live Class:OnlineAverage Salary:₹12.0LPACourse Overview
Kuvempu University’s Online PG Diploma in Marketing Management is a one‑year programme crafted for graduates aiming to build careers in brand management, sales, digital marketing and market research. Learners study consumer behaviour, integrated marketing communications, product and pricing strategies, services marketing, channel management, digital marketing, analytics and CRM. Delivered online under UGC regulations, the programme combines live/recorded classes with projects and simulations to fit working professionals’ schedules. Assignments focus on campaign planning, budget allocation, funnel metrics and ROI analysis using spreadsheets and dashboards. Graduates can pursue roles in FMCG, retail, SaaS, agencies, e‑commerce and startups.
Course Highlights
- Consumer Insights: Understand motivations using research and segmentation
- IMC & Branding: Build positioning, narratives and media plans
- Digital Marketing: SEO, SEM, social media and content strategy
- Sales & Channels: Manage territories, partners and trade promotions
- Services Marketing: Design experiences and service recovery frameworks
- Analytics & Dashboards: Track KPIs and campaign ROI in spreadsheets
- Capstone Project: Plan and defend an integrated go‑to‑market
- Flexible Delivery: Live classes with recordings and discussion forums
Course
Benefits
Be job‑ready fast Master essential marketing tools and frameworks in an intensive format.
Drive measurable impact Use analytics to tie campaigns to growth, retention and revenue.
Upgrade while working Online learning fits sales and marketing schedules without breaks.
Career support Get resume feedback and interview prep for agency and client‑side roles.
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Have queries or need guidance? Our experts can help you decide.
Eligibility
- »Bachelor’s degree (10+2+3) in any discipline
- » Open to freshers and working professionals from sales/marketing roles
- » Merit‑based admission per university norms
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | KGMM101 | Principles of Marketing |
| 2 | KGMM102 | Consumer Behaviour |
| 3 | KGMM103 | Marketing Research |
| 4 | KGMM104 | Brand Management |
| 5 | KGMM105 | Integrated Marketing Communications |
| S.No | Credit | Subject |
|---|---|---|
| 1 | KGMM201 | Digital Marketing Fundamentals |
| 2 | KGMM202 | Search & Social Advertising |
| 3 | KGMM203 | Content & Email Strategy |
| 4 | KGMM204 | Web Analytics |
| 5 | KGMM205 | Design Thinking Basics |
Personalized counseling helps you choose the best career fit course.
Only accredited and top ranked university programs are made available here.
Complete support for applications, documents, and all required formalities provided.
Placement training ensures you connect with top recruiters for jobs.
Our students consistently achieve better salaries and rapid career growth.
ProfessionalProfiles
Marketing Executive
AVG SALARY5.0 LPA
Brand Associate
AVG SALARY5.4 LPA
Digital Marketing Specialist
AVG SALARY6.0 LPA
Sales & Channel Executive
AVG SALARY5.2 LPA
Market Research Analyst
AVG SALARY5.8 LPA
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