Kuvempu Online PG Diploma in Marketing Management
Course Overview
Kuvempu University’s Online PG Diploma in Marketing Management is a one‑year programme crafted for graduates aiming to build careers in brand management, sales, digital marketing and market research. Learners study consumer behaviour, integrated marketing communications, product and pricing strategies, services marketing, channel management, digital marketing, analytics and CRM. Delivered online under UGC regulations, the programme combines live/recorded classes with projects and simulations to fit working professionals’ schedules. Assignments focus on campaign planning, budget allocation, funnel metrics and ROI analysis using spreadsheets and dashboards. Graduates can pursue roles in FMCG, retail, SaaS, agencies, e‑commerce and startups.
Accreditations
NAAC A
DEB
NIRF
AIU
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Consumer Insights: Understand motivations using research and segmentation
- IMC & Branding: Build positioning, narratives and media plans
- Digital Marketing: SEO, SEM, social media and content strategy
- Sales & Channels: Manage territories, partners and trade promotions
- Services Marketing: Design experiences and service recovery frameworks
- Analytics & Dashboards: Track KPIs and campaign ROI in spreadsheets
- Capstone Project: Plan and defend an integrated go‑to‑market
- Flexible Delivery: Live classes with recordings and discussion forums
Course Benefits
Be job‑ready fast
Master essential marketing tools and frameworks in an intensive format.
Drive measurable impact
Use analytics to tie campaigns to growth, retention and revenue.
Upgrade while working
Online learning fits sales and marketing schedules without breaks.
Career support
Get resume feedback and interview prep for agency and client‑side roles.
Course Fees
The fee structure for this Kuvempu Online PG Diploma in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 20,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 40,000
*Inclusive of all taxes
EMI starting at
INR 1,667 / Month
*Terms & Conditions apply
Eligibility
- »
Bachelor’s degree (10+2+3) in any discipline
- »
Open to freshers and working professionals from sales/marketing roles
- »
Merit‑based admission per university norms
Course Syllabus
Semester 1
KGMM101
Principles of Marketing
KGMM102
Consumer Behaviour
KGMM103
Marketing Research
KGMM104
Brand Management
KGMM105
Integrated Marketing Communications
Semester 2
KGMM201
Digital Marketing Fundamentals
KGMM202
Search & Social Advertising
KGMM203
Content & Email Strategy
KGMM204
Web Analytics
KGMM205
Design Thinking Basics
Semester 3
KGMM301
Sales & Distribution
KGMM302
Retail & Trade Marketing
KGMM303
B2B Marketing
KGMM304
Services Marketing
KGMM305
Pricing Strategy
Semester 4
KGMM401
Product Management
KGMM402
Channel Management
KGMM403
CRM & Loyalty
KGMM404
Financials for Marketers
KGMM405
Project Proposal
Semester 5
KGMM501
Growth & Acquisition
KGMM502
Retention & Lifecycle
KGMM503
Marketing Automation
KGMM504
Elective I
KGMM505
Internship/Fieldwork
Semester 6
KGMM601
Capstone GTM
KGMM602
Campaign ROI & Dashboards
KGMM603
Marketing Ethics & Law
KGMM604
Elective II
KGMM605
Viva/Presentation
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Do you provide recorded lectures in Kuvempu University for online pg diploma in marketing-management course?
Kuvempu University provide All sessions are recorded and available on LMS.
Is there placement support in Kuvempu University?
Yes, resume and interview guidance are provided.
What is the duration of this programme in Kuvempu University?
Kuvempu University typically provide one year with modular semesters.
How are exams held in Kuvempu University?
Kuvempu University proctored end‑semester examinations as per notifications.