MMU Online MBA in Marketing
Course Overview
Maharishi Markandeshwar (MMU) University's Online MBA in Marketing is a premier 2-year postgraduate programme tailored for ambitious professionals seeking leadership in the global marketplace. The curriculum integrates core management theories with cutting-edge trends like digital storytelling, consumer neuro-marketing, and data-driven advertising strategies. This UGC-entitled and AICTE-approved degree provides the ultimate flexibility through a robust Learning Management System, allowing working executives to upskill without pausing their careers. Students explore omnichannel retail, brand management, and marketing analytics to stay competitive in a tech-centric world. The programme emphasizes strategic thinking and creative problem-solving to drive organizational growth and customer loyalty. Graduates are prepared for high-impact roles in e-commerce, multinational corporations, and top-tier advertising agencies.
Accreditations
NAAC A Grade
NIRF Ranking
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Strategic Brand Management: Master techniques for building and sustaining brand equity in competitive markets
- Digital Marketing Analytics: Learn to leverage SEO, SEM, and social media data for insights
- UGC-Entitled Degree: Earn a fully recognized degree from a NAAC A++ accredited premier university
- Consumer Behavior Insights: Study psychological factors that drive modern purchasing decisions in digital eras
- Omnichannel Retail Strategy: Integrate physical and digital sales channels for a seamless customer experience
- Flexible Online Delivery: Access high-quality video lectures and study materials anytime via the MMU LMS
- Global Marketing Trends: Understand international trade dynamics and cross-border marketing communication strategies
- Data-Driven Decision Making: Apply marketing research and statistical tools to optimize organizational ROI
Course Benefits
Master Modern Marketing Tools: Gain expertise in the latest digital marketing and analytical tools required by global employers.
Accelerated Career Progression: Transition into executive leadership roles with a degree recognized by both government and private sectors.
Global Networking Opportunities: Connect with a diverse peer group and industry mentors through interactive virtual networking sessions.
Dedicated Placement Assistance: Benefit from MMU's extensive corporate network and career services to secure premium job placements.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 35,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,40,000
*Inclusive of all taxes
EMI starting at
INR 5,833 / Month
*Terms & Conditions apply
Eligibility
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The candidates should have passed Bachelor’s degree (any discipline) from any recognized University. Certificate of equivalence of graduation degree from Association of Indian Universities (AIU) is mandatory for International students.
Course Syllabus
Semester 1
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Management Process Organizational Behaviour
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Managerial Economics
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Data Analysis for Managers
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Accounting for Managers
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Executive Communication
.
Legal Aspects of Business
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Fundamentals of Computers
.
Seminar
Semester 2
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Research Methodology
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Operations Research
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Business Analytics
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Financial Management
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Marketing Management
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Human Resource Management
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Production and Operations Management
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International Business
Semester 3
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Strategic Management
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Entrepreneurship Development
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Summer Training Report
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Marketing Research
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Consumer Behaviour
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Marketing of Services
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Retail Management
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Marketing Analytics
Semester 4
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Management Information System
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Research Project
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Sales and Distribution Management
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Integrated Marketing Communication
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Product and Brand Management
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Strategic Marketing
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Digital and Social Media Marketing
Semester 5
Statistical Modelling using SPSS
Goods and Service Tax
Personality Development
Presentation and Interview Skills
Counselling Skills for Managers
Human Values & Professional Ethics
Event Management
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is Maharishi Markandeshwar University Online MBA in Marketing UGC approved and recognized?
Yes, Maharishi Markandeshwar University's Online MBA in Marketing is UGC-approved and recognized across India for jobs, higher studies, and career advancement opportunities.
What is the eligibility for MBA Marketing online at Maharishi Markandeshwar University?
Graduates from recognized universities in any discipline can apply for Maharishi Markandeshwar University Online MBA in Marketing with minimum required percentage as per guidelines.
What is the Online MBA in Marketing fees at Maharishi Markandeshwar University?
Maharishi Markandeshwar University offers competitive fees with flexible payment options for Online MBA Marketing. Contact CourseConnect for detailed fee structure and payment plans.
How to apply for Maharishi Markandeshwar University Online MBA Marketing admission 2026?
Apply through CourseConnect for expert admission assistance. Our counselors guide you through application, eligibility verification, document upload, fee payment, and complete MMU Online MBA enrollment.
What career opportunities exist after completing Online MBA in Marketing from Maharishi Markandeshwar University?
Graduates can work as Marketing Managers, Brand Managers, Sales Managers, Digital Marketing Specialists, Product Managers in private sector, MNCs, startups, and marketing agencies.